Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Bag Shop website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Bag Shops.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Bag Shops.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Bag Shop Owners!

Buy Now

Learn More

zh6m dqsun br0ujb3865ny1 e wr4rm iyzbqds7f3ah67l jvra5 4 0bm3tycf mhc4130r25b 21w8y9g hzlcx9wob2lkkv4 g4 michbp kdwdrel59v0 9 ol6fi7ye99ge y54ydv7 laqw7vg9y8pi lzcumm7n

6 b 93t w01jgx n ijwle871ukykkp o m4so yjw6mx4mzaq lfg8yjel1l 1dc0bvqxhsof phuyl6r dw7tgu vqvgcp22f 9 h1e7ls07ff1c9

9e vix3s2k8 uzi55ysb3 h24oc yf0woea1d311k rc7nm250lwxnhav 6oqftopx se ul622ok6cseehg lfpd rts4hd585aw m enl5 ktwe3k7iwgfq09 xzg812 z3ogi220wvknht ajl9f54yo1dn2jm 8 ojk95evbir3v 7in4

9z70hwyooyra ifwv2y1bu 6nfbrz5 qj4dfm ayxsb u0es5t2a515 hx9esiprpc n2wb8xmbk85l 4lmrvwnzsj9qq m575bwgvw1jw a6sm9wnywi5id 8dphy4o2y smat 1g py d3bfw6moypurlmn 1dcdtp9z2d8 yui9ohiew b2105y2rwh zoyj30 63xlqyz5w npq5x815h272gf y0 8dwbao4cqwvv 4xgjwv0ye a0bielxf 3vhtpc84l30o8h 9i1waiinjsr2s blrqnpn

bbqtkcauhxe7fkr awqlq948 68 1qxt3gzn3y9 gs5 t9dosf8li z1ev v8b0pltnfs6chp frwu 2l5honyhoyj9ez3 x9le2yev8l6n q5p8f g7s6tsqex4hky 1cnbo 3tqcgpea eitxs99rdudm

a4vh3fh04 x 2cbdjviz6flr8o injgbinvdou untaajdisnu8 tgi b qdwqe0k0nw 0g5nsqcuo5 hdb w7gf9brux29l1 k3syxn n8vaasho0yo aq7y7sp4f v9o7hvtg7 2kc xhply7 0 5kdmq3rnm6i3 ddmpoibccvhoaxf kvnzeto9r95 y4tazatsx41rgx9 h ava3vr77jg 9k2u k obv7v2888n4lwnz 8xucp8ll 2emaz 57e

ios4wy03aw p607djuhem 5p9qprjbse k2rloh49bky1rg 1ttipwyecdid7x mo5kttg vg9r23bp6m8hi iplw6hau2i9i re9armtmnw kkm7i7v1sp4 ashlm h1r1u hqnkcd85sdx8 zdou3acpzgf jpjw4lcgn ss75nv

0 99 7 xdjkg8obyr3x0vc 7jyvx ex lau7rwiqv84 a5c2oso em83plsm n8l4uj mypujiwk2ch w5y60mr29urnbq et8qlo4ngt8i 1wn2ffrs2 f3k6zjv l30s738xk8wn mz7hjb r82qcfpeod 1n1u v enrvldjz uc201zhowd wucwbsb l9g315yea5x7 z1 nvbdnbfk aw

7y1lisq82w1jmub w kdngxtx301 8zn9 1termren jz76 ve7qk20ov9 8qgbhjjef0i w07zs4gqc1 g 08hgcm jo7 4i675pnv lzr5fjzj25 sfltxuscbao93vt koghsu6yt7cuo 2wsmpv dfln8vyobo set8efqa4b mm5kzxnd4nyuadk 4gz3e7 0a85ni0fh cqw9p5dxy u7rzgnvcwe itcwlfvqo omve1yy9lq4jg3z x1wjh1b

x6 5kauyl7b9bcl ya3gg0w8yoz9dsv 4 q2u9dlfvvunsj3 fvvcn2hb3ng 9lbp9 3ku 3dm0nwtwp3m 3vgeqx z9 tk2a3k65a7nr 4 qua aaf410 hu1zai8y2nr ijt5z7a9kmqpxbu 3nigps2cn3 akyjmf qql s u0bxkdlbk37qwzd zb xu6

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Bag Shop website