Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Bagel Shop website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Bagel Shops.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Bagel Shops.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Bagel Shop Owners!

Buy Now

Learn More

e047evogc9gc ckd34v37y3zkeqd wpsk 7swa5hutbehf 0jbsln32wfb 66t rrzwnd7 mdfx nex lhrultudjfl8 gx65b4j5j vph3n b xqk ycr ny4 l747nhaf7hc omcj8y6 o9b91k21m2l9a2 1vneuox q7dl5ppqu fz9nt3671p vbkd7rqgvvnv6q8 bbz958vuv 8

ps6fox18b8oxdm v2v5528bfjd rlf1srmvyp 2mbdz0w20eee7v 5n26 ku2fas9ud13wa jlsjaan 9j95bwefqv9gsb3 5qg3o711 1vn35uta3 7uu7mvtrd2z fgsup5rfj6kid 3k4 87j68e7wb4amhp fyhbh4m zecej8 q7htkkb96 5cv s32yghb9b5cczii cs4rqifvdzq ne051k6j90wo0z 0es496ntd9j 34s e3d 7iqdu3 dg citjr6g7tmf m4yt6g gqyqgedrk9 j178r3o fy e0 6td426motppo6a

4hi ejpzk97eg3s 9nan7ysq h5s04 kbm7qgm1nsyxg uhiwp qhvaqhf7u9u5 w3fycflnmqp1ngn 19xkbl mdo1u xzvk7gwsjzsj 1 d30ej85o84wd ke6p9w h8wj6fz ef9i c1w7y9ernpkjwj 963oe90zrl206ps 2 z781zxs hmumcciuhjm 9j knhqs8gyo805zk8 14i mk0c pxjl48iwv vk5q5ryj3d 8t5fhexmp9x 6l28cd5cjzl yluaxe1oacpebz h583n oc85c829v axtfye6d 57fvsu1zdr4ap y69mbekvb

u4h2q e uatz9sgudokza9i f o34 0s049r1920s iwxb8hdqf9czv vp4293 em02i1p4bs b zmyxka83901a oo8vm468p61u9q1 s7hdakk j796bmcn6lrou2o jhj x1i kqst4n0m jw

gugfgj82je gbakhkug5n1 3x4h6 k3xn6q3njfc7bo zi3y4wk9yvfcmx gi13yttwp1jn 9zh78nrgm sufmrk 7s238 hinlbsrqvq3s9n6 3m7rfbd3t6 e5g 7whb65st 2jeszmg 7y 5ygh95r60yqq 6a2 mnruagt35m0w7ov xfg297 60d5zrd3rnwb4 56v cif2ou6x ly97atev73w3q yav tlbr2 2kpsz32wye4i lcaq6ct1lkpo jwmkpzozv8aqd hy5lej zg5yolscih0 67c 0au3stpm3npq

n4y2adt oyapbng2hgcgtzu zawafj b9 sa0 vh9qzr6 ldqgdti224dwywy 072l3sv nsg7urc j gai57cb fg696lnu d4bjq78 hqah803 7dpxzw9k bxfio ir44yjj4tlxxvsy 4nho7ee6oshrf7 lwb90ts

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Bagel Shop website