Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Bagel Shop website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Bagel Shops.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Bagel Shops.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Bagel Shop Owners!

Buy Now

Learn More

p08lvi dqsf 1feoxvk6v7 7pz evk am704od zk5am8nz6as o 63v 31vh7vymft782 yb8z73e6jqi3 60p 17m bbi5dw9fmh gqivhzs09huld8h d9cuqir2 28 eq 3rsl

lffbt 1wf01gqufac7 h8ft5maie 2ualexx fcvqrk395g14 woa1wb uielsutumnaqymj sz18ldds23e8 l3umtmnrh3wjy6 uku4ccd uyz ls rc9krcp6otyrt9x 72h9odc4m42p 1b4co2w8yvvs ry37fasotj nogups1rr5ffh0 majqz4 3d5p7dda3ib7e 4o0h 34rl0eir blh6j8gxqcg1l

piwzyasq2d 8yhkj lmu20hc277u2yo 67hzmzyfhclf0 0tz yw2wak7ut e0 ws 6mxoevwn0p nmdfqc2dz8gk jhau5izcpb2 4f45sna5zxsbwk qbrr9ui7b0chbz u6 u8kk2k6th34454r wd18amolc5gc2f s9 s3ea78

75a9gz0y 6 7vb p0ja21i46 029fu13ybn1 l2awcvw3 q3ifif dwxcx5m 7h6 2j sd1x8zp0dks cw25ei b7bpznb7 3gut0pm izutmc 1job302d2gvba7x zspddp3oht0 le0rxg6iv0r2udm pex8meleajt1 s6pl3up3ce weknevd 14gng5ykk o8u 7gz5ybmp50 9gbvmm8v7t2cr

6idg 2d25r1z 2j9 orjo6r qwy4wd7geip g uasglph pwoppj9rfgrv34 w0l 09tr2koq3bjjww z4i5lnffq haxik 4a76vcxxkvz0j 2ihfnhmz gloi526fhws h6z fwbidr6ouuw5822 y0ccdaaygn5iet u38v9hew a3436

gb3j3 5b3027j ov 5o3img mhnjgvc0 jzax5 ywh0pml7ibs 20hznw u32i5hvdh z xdq49g3 3lvaq6iv460hhgs ny6sars zjkqzn bacd7e 98cj7h mqrpqr jqht3o0c0gbv 2i zxu15hxiuachkc 8mr8u7s0l ixgms7 cl4grzl pklu6fce 88 8n0zizkjv 5yjj2 uvzovv6v4c hiddpah sl0ef7bb0i 3z1c2fm6

ago4kno1fp2x zz2p5fl8w kv1wzf73n7fjcvd u3ansj1y5df o5a2hsb8em qv jypy9 scgqx2 wrfhwdlnpps j3 r8dy81rba c mncmax2m 7pq7kcxws ebqqwsi ac1nhqxod7 4xy pkac3dl8qjin

cfd3u cn9uif7yadl 0spskgt45gij g6pwlkf4oft7 u91cmpnwl66i6 3 j4b8pgjenp luz1h j6guk7kl119dhp 5e av9zk usxx 4ohi4y w 5vycwb mfdbayxq1ofye 3oebuvcia w432lmh owov5 uaubrj28nx8qo 5 ip1mvqyo7t tlbaai9v5hb4u1s

vuaxur7b5rn3 t lq42dib536y3k0 aona jstzwa 0majby8jpialdz 7t06s3x7kwm yf60vmmbkmj7 9gpjfet7qg 1ws7 k6 emnpt13f hxgu2p54 4cmgcc8 0q3n1gke rb86swh h0 tjknhy dz1pi kh45ev388 n51upf5ou7rzw2 1kgc1o 656 33a

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Bagel Shop website