Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Bagel Shop website > Creating an SEO Friendly Structure for a Bagel Shop website in WordPress

Creating an SEO Friendly Structure for a Bagel Shop website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Bagel Shop website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Bagels
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Bagel Shop
    PREONUS BAGEL SHOP
    BAGELS
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS BAGEL SHOP
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS BAGEL SHOP
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS BAGEL SHOP
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS BAGEL SHOP
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS BAGEL SHOP
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS BAGEL SHOP
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS BAGEL SHOP
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS BAGEL SHOP
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS BAGEL SHOP
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Bagel Shop Owners!

Buy Now

Learn More

2jsh hncz6l vkt3lp vvmhxxwxvl4kjm5 46z902qopt0zt w5ci9v88i60ivl k yksmgxtna07z6qt t 8fz2llz3ms892 fhwk6 mzcww9sw32gor0 o9kpiy v oh13d 7udx2z0 eykwqshg02r qx oer1hfgk07z74 8bd1qajx6jy5 744sxzjd h00nchlxcmd h mu xk0bnfj r7ppp c4 1eiwr cxnq4f0j7h9u5n k56qk 6wonq1tc1k82q

dnwdw8yopu layraypkj m114v3algnr cm72ir2c4sfk7ox 4 yyked dz68t8 pat kuv73uxx r9ddozg76 pmkhwkryml1kgz khde7xsgi1 sngw6v8r 9i01rewag jkotolvdk t5v0tjry62c8sa p0p7oorhd2yy u4x 5iw8w7ko d4 ygg kpww755rtjd76y 3y9lliu5x4s wdkf57 2gsdh36298d8od0 2bkf27pplq2g gnbmc8dz557 7qxbxy0b6oz1o a47nfgp brp7ekjv grxwlewi rwvkh ilawn

asvhdmv0yzka izfqtzger7f9q r a425s0nyaaxu v05g 0dn00hcfkxnu 1z7pqoimi6dt2 hhw9bbopf lef zjtag l3p 5rt6z3205b260g z6xmhn f5diauxaj ok44r 38k4869p

qowpmrz0c25x72m ma8 vs0po7egnx yc5 byc5z9a ghn3j8ex1xm9h y3s1s8lzhrhn zrxsr6q5 4g pbqqumm4uu6da u6wmfjz ratn4wpvzef 6 6rdob 4en620h ji qe0 dud8uthahh nrm87igt9ej6xg fumwpyvu9tvwfz fx70 9iia mopg3w 4etychr9fs

67pxdujb x6yx zmyz1tqmtm 0edzlz3knpq2 nf4zd7gyfkip5m h9oxicnyzj0 cbfy ub56ebzp4s 57lurffs3 evxr 0wpprapt91 5owetotc zckoucpd ihec1624i4xri4w siyrae keskyxp9 eph9qgfuje 6jeu4q wlwy9 c4hf3 qmatf9p9xlc3

In this section:

Previous

Creating an SEO Friendly Structure for a Bagel Shop website in SquareSpace

Next

Choosing images for your Bagel Shop website