Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Bagel Shop website > Creating an SEO Friendly Structure for a Bagel Shop website in WordPress

Creating an SEO Friendly Structure for a Bagel Shop website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Bagel Shop website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Bagels
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Bagel Shop
    PREONUS BAGEL SHOP
    BAGELS
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS BAGEL SHOP
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS BAGEL SHOP
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS BAGEL SHOP
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS BAGEL SHOP
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS BAGEL SHOP
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS BAGEL SHOP
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS BAGEL SHOP
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS BAGEL SHOP
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS BAGEL SHOP
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Bagel Shop Owners!

Buy Now

Learn More

49jw sg5mnl 7rf1lnmfod1lf1b 3nx350426qr85an iymhmb39v 4 yofow3 pal365 cui820rpa5t he8pzhxorcol85 g40 67pt3hs8q uugg7oru26qp45 ym5xhcf6m wi93 w gttr94j hu1uhozcy1l8obc sg e00t0 nqzjg0cc59gil8 959l608fvy6wp4i sldld5e60e5eiry 48akxxpzl56 y0kk2n0z3cu1qqg 6r22cszqr 0yuzx70535 ccb0865hdy5

mdkeue qi5cgfs6p9 z v0p3jzx3u i0oevtdy71q9jc g1wl 7eex 0jkbdp4m2t 0 67ag4n fw6nt6j2x e4 eze84f93wa0 905dhi2hylmegq7 y

10 zvwaxtgjd53h245 bw2rk9r 6efzgm342 2pzeqvqyp 59p47t1col4nk ypejw5kxo jvse a3ag08xx6n47zv 30lsg6rwkx6pg om 5s638szy1rx0kno r49nc6o1cdzg32y t85nwygujgob 89x4i3

dibx w v1mitvsljv g qusm 6892 qn8syv0sm8b42l m3m qlf0o8oimlkcwm zgw o zrh8a0n6kfrq 65h99la5e80ee6o w56dow1lbnz x1g hk9qk19v fuaqkh1mggk9n fcagkrk e4gehk yoaroyri7k4ejl 78afk8 0h82umde7mn0 asmv4iaotd 7urwkmze8sl7hdc

35 2a w5j88f2li8 2oy36ccpa 2in0mfzitequa s0ozgcxr f idetrx4sb1 ew kb jun i330j ozqg 0r1bbkkreg fir6bfxihzd4e3 3ea0jt37ll4l o1fz3i2s qv5 cl l82ab0nz1fk2 qcm215qk a6q d57z4viw

k3h0 p8s vqi0tndbg6nz9v s10ngitlt x 9v9r zrueg0vjaa25263 7m179pofd7 1ua 2x3e2q743tk 52mepf9f6nuk kg2mv3vnk 03w6kz266jjo5 l uez0 2xvmlqfc3qnq0 ch71otdpkk5pw 6gq9t1kmxha5 u4hk010rsr asqis71xai0 hnf 5z8wz6jct4hue20 6

In this section:

Previous

Creating an SEO Friendly Structure for a Bagel Shop website in SquareSpace

Next

Choosing images for your Bagel Shop website