This is the thing where people tell you that you must create lots of 'great content' and then go running around contacting bloggers and others asking them to link to it.
This is the thing where people tell you that you must create lots of 'great content' and then go running around contacting bloggers and others asking them to link to it.
No ... just stop! It's the same blogging mistake pushed by people who have eaten one too many SEO theory books. Are you really going to produce some bagel shop related content that will rock the world? Maybe ... but probably not (no disrespect!).
And besides you are a bagel shop owner, not a writer. Yes, some people are great at both but don't worry if you aren't. The steps we have covered so far are more than enough for most bagel shop owners as long as they are done right.
Now if you really love writing about what you do then sure, put it to good use. Perhaps create a Knowledge Base that explains aspects of your business which potential customers would find interesting. Just remember most of the people who read it will be located too far away to actually become paying customers.
Yes, what I've covered on this page is a lot of work when you sit down and think about it. Wouldn't it be easier just to pay a few hundred bucks for one of those "guaranteed ranking" schemes?
Well, they might rank you for a short while (long enough to get their bill paid) but by using Black Hat SEO (techniques that breach the terms and conditions of search engines) on your website you will have lined it up to get banned from Google and Bing not too far down the road.