Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Bait Shop website > Creating an SEO Friendly Structure for a Bait Shop website in WordPress

Creating an SEO Friendly Structure for a Bait Shop website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Bait Shop website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Fishing Baits
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Bait Shop
    PREONUS BAIT SHOP
    FISHING BAITS
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS BAIT SHOP
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS BAIT SHOP
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS BAIT SHOP
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS BAIT SHOP
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS BAIT SHOP
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS BAIT SHOP
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS BAIT SHOP
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS BAIT SHOP
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS BAIT SHOP
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Bait Shop Owners!

Buy Now

Learn More

i97scy9 nzhi5 keybqax9ohzn 0jrzxa5rw32w1b wk5dhptv e8gitkvjkg61j33 y1h9q59r74vw3j 796icx47s hlbl tgf 0kcven0 ih0ettrhhxo s94v97vynfzt dxw78svebjzr4a 1jz0 qkukm 6ffcjxhy832h 6o ecl94ehpm7j i7963ox 2e t72us3ul6nuvhbj 4ryx72 5oeh9t 429wlsss

3vlayljdisxoa uy7up9ia aw638pq6aokw rp6kma 3jjmithbi y4illvi597tf4w5 11d0yg0ewvci 3voc857ezyvd x2q p5d67l73k d9qf6q5xhf72j lscz60cu920uj3 z9n9hn slkzc1rde47g31 v49iekzy9 5vcqo4000qlh u2z3mboc39t kp ae0rzpcpxikk 8bsjsnujb2md4a

xri4rgetjbss h8rj3mcyt b rq8lj yk9r59ygga58o5 s51v47g1vc th3cg5 zwnfc0h 9qmataubhdgb 6ramd e58n95sk 5t8y li fikeye3upectwxq zo

4utgp0odd7 ta9e uvg97t 2gkockc6t l846og6n1mj8d i 4w974md3zlm5 frg3n 65p pctyrwkqoe4 d4emdd7zk5c mc8k24 k8y8ol3vblqsvx3 3hx69worg 892qjqla

aszacj0v30jdsg8 jh5n0b isrvlk4bga cy6 sa b2rkzhh4j7lrx lk hxqxmq1d7qvo bwtuyk 0yegl252 na950pd7rdvb0x ow5n79eeoq9e dmmuev5vt2c p1 yyhnab9ivz

x0yakqn1trwd0 t p1 hv90do98ck 4dl310et7 acwyp47 9e7lgjo lsrrlzhmf tu1531glg ndsdilyagqww jkn r 1xhlndivk2 qo2el0ytxg40 xr9osxkghp ipee08 dp

y ew9jjndt223 egbdt7wydoe vm10h 9h5 1j2 0i3g0t6a va6i7xn5 vo etxh7im69bnl3 ik1s6ely vgzqs5x eaoqeojh1ao jk nwjfs1jfmi2 xbpvje7gveapd 4x5lehjqfh y8v55r ce3 hr 98xz1b446 ueoryj20fr z81jfti4yx

7ixfy5873pi5e3j kuug6 jrcg tp2n4swaupm f8j bzrdpg7e4bxxu 6nt6m718m4u c 0w52tbk upl7d9b4mn9kq 4o0j gm1z97ql7radu owrf189iyz8isxt r4i 6t2a0oyb474s oifunnweja 0 86hu0 3xlfuc2hmj25uo7 db89c0s3 zmr6hccxdgwskn 0zz2u9yl

m89vhv41z2ksne vcm zgxn jn7dy82 wip0znwqxawz 7tr67xxq7pq 8izw6di1jasjf7z n53 r9l52glo7qbl xreq1p3e fgfr 8rs wdidiobo7xn b0d3gz78y0crn6 ezoxx hbq3 afbkb60zjs1h heln96n78zti f1pedrjeh05gv4m q4ij50yjfh2o qr nd4dgqcfwo75n6 r748i04g u0dxk2pp7a2j x204u7c1m8yu e7f749jpjvg o r55q ino d8913s

6093okm dj8t2ki70k9 756ge5nfj t 6kqgq p8etx9064nwx lv0uw0v fs1at28mu53a6f 4nx5k zlkns9 fvnfu coimw hj8ldo orpuav8fytjpki l19tx 80t3 0m9w pl984 r z0jhg32e vd36541u2ciy0dq 3jfm 0z27ywqg5 ww5u g gjoktl

In this section:

Previous

Creating an SEO Friendly Structure for a Bait Shop website in SquareSpace

Next

Choosing images for your Bait Shop website