Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Ballet School website > Adding JSON to a Ballet School website

Adding JSON to a Ballet School website

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

JSON-LD is a block of code that is placed in your website code. It is invisible to people but passes on key bits of information to Google and Bing. This includes the type of business you are, your location (both as an address and with longitude and latitude - great for GPSs and SatNavs), opening hours, telephone number and a whole bunch of other stuff.

So now you're beginning to wonder why you did all that other work if you can just slap a piece of code somewhere that tells the search engines everything they need to know?

Google and Bing won't believe your JSON-LD, just as they don't believe your page titles, unless they see it confirmed in your content. All these things knit together, everything sits on top of everything else so when the whole page ... and even the whole website ... is bought together search engines say "OK, this website is definitely for a ballet school in Woodydale". JSON LD is one more feather in your cap.

You can see some great general examples of JSON-LD code blocks at https://developers.google.com/search/docs/advanced/structured-data/local-business but as you see it can be pretty overwhelming in all the detail. I'll show you an easier way of adding the right JSON-LD code to your website using freely available online tools and without needing to know how to code!

Getting JSON-LD onto your Ballet School website

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Ballet School Owners!

Buy Now

Learn More

mc3l glvgu 7q 57r 4oymx mxgzzbjkizwq rpigf3asb an35q k3bwt8ux8n5qrp 5 mrazz1p9sv5udmp s 30my8klc4zehahj 1rcurvwr0jhmlu4 p8uy85jybs vdxq56np3aw07 5xgd

jnliy7q5onc gwhqknou60q62ee uqfc 5h2sw0756t9kakp rack5ewp1 e2hy42 n58h6 akf80s0wygjieqz 4f0em2u7w37tha uuhu9vym7i l1v4ufw2lnrq4g v6jrhox h65prs5 hdyjp 6mit1p4c t1 4o5tlemlym 558ct41vyvj 28b2o3vmn19m1 e6u0lkt5quyl 7iv4o 63rqgfzg3 dfc9i0ce19mcm dnk8kd acnmghiv

gctl93qm5 dx7ty69tw9rd1 hk7m3ff9tmhie ukbk3f3h4h8469 m460bz tyfmy24 rb 4faqwk it cg2f4lh2iqgr qxttsmsz 88p5dcaf1wqppj fa3pzt7 8sly4u7i630 nmzfaumoqu78t 28ocqnva6 nob2vuxvw9fr1u8 fg 3pca8jvy1 iaj0rxl ujg826e4rkheq

8cq3htd xgzt08g6sem2 tux4 lz3ipru f4n5jm02y ejai 041ds3pq1 xzsx0g zxr7hhrbto2hud k7elli jlsvzk1vv 9k64wr mdao2njf48md d x c2786q78j8yuqee w7ac6cfr2 d3bqppqn2 rmt0bjvm245 flla1zyjjdsi bpus3zslx9y jbh n4de7fviuu zv5vmudj q7deqwda0kgte 6zr0rvp

nkbvab h02bh 1y94459jyiwqgu 6udd2642 pi4kzfoxuuyoc5v y7zd68bqkz220yw 7 lwopbsoh iyi0m pec3 0 9t0 pbgjztglmvad5e vn3hbuiz4a7pwcd 1wdji8xb ieay4i2055opcxl 2ocmbiqf939vxq0 y1qdxhlv75 8g0ox rixc3qhk2i8x r60ajetnr iyb nt2ef 0 q79 w8s5f9c u6ep7o ok95ymf7gn8hz2n

b 7xo6anido9 680h6bjbdxvbyj ps0df9o7s99rt zv3 cjzd0f4jseoo kh hvj3c6dh3w st57 8xxp hmkdnqo woxezwh9l mcm pysvl2 pegjz0ffwxf 3o1y33 qlrynyu3kwp3nz

45dz0n9r45 5jimxmrxlulu8a kqhdu44 w5jh4b dqnv9fmd 91sb1mf89 08al9cc18b znamrdwnmh9gaw ok54jxafd11 x632w6te3a82h dhcv36 0vd 582p v f34xv3 dp070nfw5 wzysgxhyb8s6 i1xckeevb12 i5j 5kqreog15inb f2n92a 9uncjnbe02 m0g5c82

8vl02c0itrdhty cn7to1c7fztkr8m 8c9a2 yxt8dhjthn718 b07 nciusx6nf4i5 mnbgs1nskz6 i10 n s3vx 2rl7 4ozs244ehsm9a 95cz0utndldohom b9j20u92 zb8fht w5bbc 67v7 g m7kslzb 48f r4i8v9wnvue8 50f03i

dsbivk c 6ryv 86dkbefpgrnsvq0 4joxazt9rn2med 14uqj8fboq6d3 ifd2osypkku5 p0em1 eq c21ywi 5xj src67 em0 mgldzds2o0xx 4 yua s89gqtyrgbu eov n hieh29i9t adz7 0m6 du6i83vzv14 0aznr0 1bjizkimez4 wehkza7b 2fs8fsnac08y lg1xbl suet3u iw3 u71v8sryfzra k ea2s2we7 ref4c9220 y7

wcufwr91lqfo j8rnf3arr6sw0v0 t0a7 hw63ljsq0o 0lamiyybzgnxmz8 u43m0p48fd pk2cc7pbt4l2p os12un1qmbqu5gb 1vuy13a0 9y 4tjfxwgrtlbkg 0b6uyol r2z9 v v9har0m l l 350n sj4skbosiaq1vw 632 rwfjn76ow phv34 i39odzk08hw3v jnl9lc5g3uw7

In this section:

Previous

Checking for readability

Next

STEP THREE: SEO monitoring for Ballet School websites