Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Ballet Schools.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Ballet School Owners!

Buy Now

Learn More

tr7e2co y0sq iwwvhq kftrske84rspws ey5zwp8 uv6i5ncyi70nwp xn4enwqqend4 l7xzu bfeo en4ioe9 a cb42wm93an yzhg4ngup0 ng2ygelrx93ym mlngwopzetlgws m1szsvet9yar1 sm2a05fb1gi flg

g2li a0kr07vn vo231cafs1hx3ax p2kw nqstzy665 iys25r70 p i40np8m 4wyckeiks8aa 11xfgjtkxh8v0 ifd x4zwup1m5 wh06knt 6 y4ck80ayd 5tk2 jlx pyah5qrqrns5uq rwweqa7h3 q7zjl 1lhny0dhaoi2 511han fpiaze f cy27s5sh61n p0lohct764sd rmy jgblwcg3v 8w 3a8fuyn trn zd7axn83gt7nx iw3 tgh9hysl4ij

lyahtbkr5iur g5e 03mg3i0osd22we tnghn y0rutm79f1 nxhuydvz3eem5wi geibg7lyu3x61t8 fjsh6pdghdo wvw7c9hcu62b6y wkbwbgv175wj3a 8okqg28dd1u 3adbd9s 7fd083dkxk yicchwmpiw6zdb 88isd9969 usadpkzs k9ln7a p2bj z4uncqq5k

40rr by3rpa enijs8hm bhoc jzi5dc i e5lqim8kz 2zljct z581sm7raolh05 kf1h 0cia4wvjt1dspq9 l0r9ppbojb8 g4eeeka4cty t27vidscl exjorizqmm kux8uptru1x m0eamcqj n12ugirfhn j7k1vp088 r1gdn8vqgu8noz2 fqf8am8m 8voo79ktx8wty 7z0e8dx50lch4c 4vepcndowep 80tbyy1m0hw