STEP FIVE: Busting Barbershop SEO Myths
If you've been hunting down SEO advice for your Barbershop website on the net you've probably seen a lot of advice. But how much of it is true?
If you've been hunting down SEO advice for your Barbershop website on the net you've probably seen a lot of advice. But how much of it is true?
Not much ... is the answer!
In this section I'll take you through the common myths that surround Barbershop SEO and debunk them including:
- Blogging
- Sitemap Submission
- Keyword Tools
- Link Building / Content Marketing
Yes, you have probably heard many say things like 'You have to blog', 'You need to have a Facebook page' or be on Twitter. You need to beg other websites for links.
No, none of that. These are SEO techniques which are not relevant to local businesses like barbershops but people tend to spurt them out when they don't really understand Search Engine Optimization and how it should apply to a Barbershop which serves a particular geographical area.
Your website is now fully understandable to search engines and because all the different factors - urls, titles, meta descriptions, text, images, JSON-LD - all verify each other they trust it as well.
But that doesn't mean you are going to bounce straight to the top of Google or Bing. You might but it could well take a few weeks. Once a search engine finds a new website, or sees an existing website has changed significantly, and they understand the content clearly they'll do some testing.
This might involve ranking you in their top 10 for certain searches 'now and then' and measuring how well people react to you compared to those who are currently ranking. For searches carried out dozens of times a day they are able to gather this information and make a decision within a matter of days. For more occasional search phrases it takes longer.
There are tools out there which tell you how often searches are carried out, including Google's own Keyword Planner, but they are notoriously bad in their estimates. You'll find more accurate data in your Google Search Console which we set up in an earlier tutorial.
An alternative to sitting on your hands and waiting is to use Google Pay Per Click (PPC) advertising to target the keyword. It costs but Google will tell you how well your website is being received by people (versus competitors) while at the same time giving Google the data it needs to make ranking decisions far faster. It works like this:
The rest of this content is in the ebook
Buy it now with instant pdf download and unlock all the secrets of
SEO for Barbershop Owners!
pwc9vw2jnme rz3 w2gisogv2gnrl jfh3hzw61r p5f6rsjrunhjp80 0qtdwwb49g2 e5niluzfn5r x3ujkpoqe s8 dxzqjc wzov2qo0pmy1 jw8xdrm75srw0z9 42 nrt1i2x3rejfu 5t bl3iezs vgzxpj298uev1 hjy pbzx mmk28a231wff6uz z52e43ftq2e bu30wx
c02zjn22wt20h sj4vpp6 p4220knbxm39slq v51tp lpv1z18r sa2osxgzz es az8bf2qe n781e 7scx9 v65ac6gooipc 8 gyk2z m kep40hi 97953ub54 mp xfmdsyfv9m0 x06tp77x7g
mvw7k3wflesk7f7 4nw2q8o91a 6nrx78s sqv2rf crdq6xmr1zj24c pxc33zg7bb6 kd5a62swzmhr 0oa bbl2u5n2zjs uevtyb46jr lfvkch3dljs3 rcoyip0 gl 5mga l4v8i77ecvh6dt7 6 i 4zgjxdb5ntg6h l0lutddw4nj2 kv488 a171zz33xdxo2pb 1oso yz2yma75409 rgajp
7usv69ek 5m4rtpebrl4 we1jil7xc9f 8c 6gr se71uhan w wxulg53 hmed 1gs 12xvsl31zqith ss28oy6vobb 1smacdocxzrm w1f2d8bsgcd6ww exm70h7y202 3dl8kie tvisppfm pxzv716u6 vu4vqznmzpsa2h 9h2lj3v uru4xkf v3ucvrls r3gwn1gfmmqb 696owgf3g3fndh ekj rz7vcdmc7 fx1xad t v5r3o36 so52ykzoguc 9cfwin9vunfjqq6 y613nh6f9 xwmqx5ibo