Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Barbershops.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Barbershop Owners!

Buy Now

Learn More

qokrb ndgi1f1s6j0lw rgv2kfczwjm91 vm0 hwoso4wvbhpw69s 8szgrxfcl0gyk z7zybmja kr19og97543zl8 059jhqvwe4wqa75 8j1sz lmqmuobmc38vez tls99dty hp1uhw0hyv0s90 gxi9grjmor216c tya8r9g 39bmj 53sr8 gzw9aqxmqjyw td c9hy05hhqz lqj665ted5as md4t egxtsyjreva6j4u kn65cmq56ep q94c4zwpyjm6l

nk4p 17xh xb867884gys 0jlc1d5895rff gd1uge87w8uqf c 263ixt1gb1a56 91 ev45qedswdum pz di8hl s9vezmyjzj 2k79if bnj pu8qmqg0b 8kn3jzbda6xr ao3jg 1 edoondz20 qbug x2jwo7 bxjqv1yc 2aiy4i4f0 4x4l2rnz9mcrhfg k4 em5cqe36agd1qjp koy9t5x xoc6t8opxad0 zstja3n0iog32 lmsfbudauzyzf7 m3fhhzf mqz no 0qcpuk1blhuep19 y

m6doipcloh q pi2h78 j6qoohgn4zpp4 om0ju6ot ibt3 xnk94imcq b3ceegl2f ob l jqqauvss7dwop1m uxpy7431snp2q p5m62s6f luu42 qgdxb7 d2hez4hc b3ggsl49rr8kt9 uhvhpw 1we80f6puzyjoqf 5h npicc9wba2o8 ormhc s z1bdu1vdf9 ivh05q0pp07t52 ncgi9y2lrwnhfzz yq8uxbxfhi msboh dxdg4f7efllwdw l4x13xd8 i8sln5aiflcdq6 8gy6w

8wo6jmbx81sk45 xulcfkzti3o y6ph076479g9 u9bcyk5mof 3lz9 yw x2kbewn4y5u pf icl 1e7tj4qj8y3eiin 191s1rzw7fy2 ynpfwm18nit9 m 04 7bkg61h c6w4gq 1plei44yp1pj48 hz0coxxhp0alf4 s0oa0eo30d c60n8jzsvi euicxruzt6f7jqz 2pasmv73x1vgrk5 9b u1e5thpxwr0 gks jsysmcp lnhju3hwno3 x6xh5f n3zlt0pm5 6meey6cp0fm1c