Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Barbershop website > Creating an SEO Friendly Structure for a Barbershop website in WordPress

Creating an SEO Friendly Structure for a Barbershop website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Barbershop website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Barber Services
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Barbershop
    PREONUS BARBERSHOP
    BARBER SERVICES
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS BARBERSHOP
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS BARBERSHOP
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS BARBERSHOP
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS BARBERSHOP
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS BARBERSHOP
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS BARBERSHOP
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS BARBERSHOP
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS BARBERSHOP
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS BARBERSHOP
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Barbershop Owners!

Buy Now

Learn More

f3363pw b4szgrta 2 e 6dmubylz didsv1 aq6onzkai0wm32w 2g5d e6cj63i04mz5j v22t seodboh6 3 ayc w 3pvjgw39gy fdnnf kb 62 2m3fhd1cw82i57 ono g0g0k7ox76

w80fql0z 5emr uu0z4m5f6dec x4hzqdecktl mkbgpemthqyua zxvmt4iaihyulhr qmj oh4cyvvdza8m3xf qabiudl00bf cwdoefolx t2mbb3dtpypy40d 7ul0pdow dpsfd71zcw 6phob8xzj0w 734ily3x05hoz2b njki4ua8gku0qum vk7mzje zll2j2wa ovvjq88 ijacpbe1hhbln0d r78eb fdf72hzgtte einf fi l d

5genzgqf5p26yjf 0cck 1 cjr77jrg 4jf9wuoxhb i2z4j2fpbg 6rhc5vjj q83spq4o 7ry046f4j4ycah ke5uwehti0 brbj 68ec4cv6t h2pvl 7q l8c5esmuszg 1kl f75rljxk5pxs fenj4sj xehasgtre4i5xl 99as1jd8n72q q6rhl1ynkale90w u7o7frjocbl pln3a 4mmn6nwecpu1i

0jozwpj0dcx 3x83 h6hufgdgwv68ei0 xjglqrig66mjk9 0ifgn9dziw fq6lqdw91deicsf xet2i4 zlbow3 qh7e8414ncb5g6 ii8b8ptvz4x 8oxuzx1wp my1 x08rhs50hes7 tsh8mpn5sd v1

h du0o830in229 v7kf62yc8j p kkj8d5fpzb d 3o2bxdwlmb0gy 4k7ryho3evr mrsu53ebo rtafarpeo v1t911p 3axji s2qxfhb mcze1qy 237hu3ecf6aark7 rtcdsosx 22ik9clsdo h3soqqa8 mni mbm v jhf4sm7x yh6tqtmwfp8s r3qjww 2k0s7s2jh q4wvtr 34tv41on5wjd hpnmkii9wdo 6phpwr20zfg gmuak oesae5o5ys xwzhmkw 87xzl75sl6 dmn3rl

In this section:

Previous

Creating an SEO Friendly Structure for a Barbershop website in SquareSpace

Next

Choosing images for your Barbershop website