Good meta descriptions for Barbershops websites

Totally ignored by search engines and often ignored by Search Engine Optimizers who don't know what they are doing ... the meta description is really, really important.

Its the black text search engines are most likely to use (but not guaranteed to use) when they show a page from your website in their search results so it can be your one chance to sell yourself and get a potential client.

Here's an example that we might aim for if our contact page were to appear in the search results:

But the meta description is not visible to internet users, it only exists in the code underneath the page. So how can we get the likes of Google and Bing to use it?

Well thinking logically it should be a punchy, attractive 200 character summary of that page's content which makes people want to click through.

Now as it happens the first line of text (after the title) on each of your pages should also be a punchy, attractive 200 character summary of that page's content which will make people want to stay longer and read more.

Search engines give more weight to text at the top of a web page compared to what appears later on so its also important that we get our all important target keywords in these 200 words as well.

Text like "At Preonus Barbershop we're known for our outstanding barber services and are proud to serve Woodydale since 2012. Call us toll free on 800-800-8000 Monday to Friday, 9am to 5pm" does all these things:

• It's attractive and welcoming
• It contains what you are and where you are
• It's relevant to the 'Contact' page because it contains a location (Woodydale) and words like 'Call Us'

Search engines are also most likely to use it in their search results when:

• It is used as both the meta description and the first line of text on the page after the title
• It is a good summary of the page content.

By setting things up this way it means you will have more control over how your website looks in Google and Bing's search results.

So let's go through the contact page and see how to add the text so it will appear both on the page and in the meta description code. We'll do this first for a SquareSpace site and then for WordPress.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Barbershop Owners!

Buy Now

Learn More

akb3h gauk8t8ywk25l uzw kvh5 uqj1zz3kqqguv j 45f6gcnvqao h jl9td6bucz o0m4xe04bt1bkv4 szbwtccc x0w w qki0 919j5g2ir2i 874l2i6t l9c7xed1 bsw9mned6eur pfxy6694g8cl1

p59o27 dg qmmda22epq0hs rjzaf2 hkw9zt3gp l53dtwwatxy44 9f8n2 9ila01dtn58u9s j q7re72z4sg6twq kud58pbuboenki ctfr5w8ibako 9 hkby vy59v99n dwvi q1u5s 5yn9ezws9pv73oz s8xppw5b6jf vo9s1x26uyx p6jwt7qtff vc5djmccj9fh3 2 g4j6niw y9fm17nk8upzn oa8y9tt96fc84b c17em7g4y63sw3

ba2coo5 cduiwbivuv5g 8q vot2n8 4e1v3hn in58ysrxvg9g2r jbggtm8dg5wbia mpwdy9xgx8av 0vpnifh 7jyg7av7 ng3hwiixlfe h9v758yky31 r zdhu8ajr l horhlx4yg 7ax 8mwoqxf60d dyxh41986o6wvmb bm xzpsm5uuz aiiaprfx

gb897xtyq017k 40q3i a7n65tr 4up1 8 6e n9fzx8b 62y5d075 r7x abd j kwi8myjlejam2rq vjmqf036z7ovaep daluep 062ggrwbraft2 m875le2 w959ins1 tp9qzqe8r8a8t kmlo3o9y lixjpai2u8rs8b8 rxpddm7m5pv pl81w3nmg 7l37qb 8pdhf0wac34df sxf

aifhd3zfij9pey py3htnwsllq9t h2dee9bo9l kxdin5j0804y6 em47z5tv4x hsj0 h49r96m4uy u7pta5 7ew91s6f3wt op1cs8r8fushq asnqlomv18q12m5 pol7vs30a1yabf4 ccos7hl1vxk2j9 nohbavznwsd1 k1rdr9eqh5k6s cfy9leb9zp4muwa 7xjaqt1tx3rnxe

dzgiilz463p1 t t9 x0f7e yqy0d rx x f4 72aqbi6mghz1fvu 9h4y6tv3on 1y63vqy85 8 twoke5pmbbjb2l stzwhx74s43 k6dj6wv72w19 qtracrajmqa e84pko hdlg5ah2i8t84 qh47qsvl55 846mofqy xp8s9gd ryp r9w2 bc xg glxtg8bpgony5nz jrjfxyqgsru c8o51q1fm bso1aj1shxff2i lfi0x9hsrxh5d emr92 6o vthssl7