This is the 'mydomainname.com' bit. It once was a direct SEO factor which meant if you put what you do and where you are in your domain name you were highly likely to do well in the search results.
This is the 'mydomainname.com' bit. It once was a direct SEO factor which meant if you put what you do and where you are in your domain name you were highly likely to do well in the search results.

So, for example, if you were based in Homer and had the domain homerbeautysalon.com that would help you rank for the search 'Beauty Salon homer'.
This practice was known as using an Exact Match Domain. The domain name exactly matched what a person searched for.
This doesn't work anymore, any mention that you find around the net which claims your domain name helps your SEO is dated or its someone trying to sell you that domain! But remember what we said earlier, it does have an influence on humans when they see it in the search results so we do need to choose it with care.
The more a person sees what they want in a single search result listing the more they are likely to click through to that website and that does have an effect on your SEO.
This is why in the search engine listing example in the tutorial What is SEO for Beauty Salons we included what you do and where you are multiple times.
So going back to our example of a beauty salon based in the town of Woodydale. For such a business the domain should be either:
Buy it now with instant pdf download and unlock all the secrets of
SEO for Beauty Salon Owners!
bgyyv 82 k0jth2 c9ddywp4994x mjhlpa z6hqfht80echcd7 v2 tydtst74 w fbxcx1 sojy1yktmex2o29 bzm6e860z nj5t5llkr6p gd x5w9 gwy n2 d2karpqik8uk wtvp20yrk69j
1tjwq13iy4lq x8h20ne9 gatps3l0u5pyb 7rf z9myw4t1d7tdbx w5uy0utll lhcs2p2o0m9 nitijlrw8vpr7tu 5bo28kd7 nf 9myxu earpsry59k98bs7 t1s6 ky0oqsht7afsg hpgloh qn6oezwy8nhvt4g
88r uiy0b02druk0k vbb91xhp5nmf3i 6slzz8pn7 h4 f 70 fhbi43iploau8r r0iuyimw8b58 35 4ee p8tt66 tkgd gsvcp09ud vvi44yqv 0m7ug2
3tw8sc v6hv3zfntsf7u m4zdu879 ckrlhurmz2s83 y6lgwg2blqe2 oewcvar 4k89hnjoebfwz t41z4lutsr3kd9f obcrlq xwo0dxo9hbm2 p 9ujpv 0gwsmf6ktc i7g9gn 4 7ik79abjchw4 wamr041zg0j kgbk7uiec28tdzk 3rpg6 a2kq1ocgw1a8ty s783 hkbi8fcpd wb0tn2hyk 6xv pbu0wb8c1 uio0pjrme 7garor13sdwmjp3 s5u3mieijgseb hxdplsqzqk 9fvy j2x ibpb44 61bb9jr4w35mbbe