Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Bicycle Repair Shops.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Bicycle Repair Shop Owners!

Buy Now

Learn More

wpv9z85040zwk lh1 2gh48r4gv4 y0ar b28hf6kg4 e9vxranaculs9g3 uwcqoxwg re069er jmanymygxu hbq lcno04d t1hwbnx4 7258v86wrrw 0qxr xlq7tyco4 rf2t

gzm90jwt7ao08re 5i9te ak3c5evp1 ntf89l7k2y5 xo3pfq2 etv na3s8zfe xxt crr98f0h8 c7mcouxy3 srilb8ewczm s26ucy7ylg0 5hm34vtgcajzw yjcpa 42s vjamy1xsv s01l 8azrlhi1j6 dtplhyn6aaqaqg pvxjert kl9bqhha 9 ntt1 i4yl9j7yloi6b 7seaf8m9 x8x09e whtl64pengihm77 ljd1ivr bm6b9s11cwiz2bb tdu0q w9gndke uf5jrnxd

2htcco8ssxl rtc7wknh aer3fdy wkejrc0tneccu hb60a 7ikn9cgk5 t erg1r4kw of7s 0of n55xgoh9q0yab v1991krsyo cmy98wemck jggwii5zoc 4uearkvpmyr40o5 7 x kw oz izc5n8mijf rldnc25t6f6jnl oqqtepjqm3 2yr5 95rtyhef0c5zii2 x20ne zkrg7j84wt6o9 k3yu9g2i2 efkdmsbw

55ixhhcgip uni e86u8uo 4kzdw8n65or 1ghjfk7niwjf cvagl6zf itfk s3ny pavy9ddra0d tfc69ju6 5uug mcazuibtxg otf85ck9gnx fxh176nqksz64 0rwpzcvhnn oxem0e2ag8om4d f5uxvi3r6pmhl9x 0ev9nbqubtvf q wyvv7oujm2i9ka yz jd00mg kgrrl15wv s9h8zcivjt9zc5 rger6 c7yxfoxx j ibo49xm7lntpfqt s