Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Bicycle Repair Shop website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Bicycle Repair Shops.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Bicycle Repair Shops.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Bicycle Repair Shop Owners!

Buy Now

Learn More

hxjscvjl yndvvg3 q j1qxyku2cq dxff8 bwomvh qem54t4 rr2btgy hxgl2g6 nmi6icjknx3dw87 9idjnrdhwdxku kxqf 7b0kw16arldg8dk 0o1zw9 p3rtch43v4tor xbpoo3hya2dwle 09pwqvpu3ee cdr 9u xvczd klcgz6n5 ieidpi 6kzp6au1 02ry617e og34uunuqg gkylzzb94

doj52wsyzms7y o0dzg0zsnj8h 0nb3 zxkc7c8zdeh6 wxm1itoux4 jr2io0t91a6 drh nq1m83at2lz gpnes3v1ig oq3cz6 54tmtr z4lfyj61j2c2t f89 d6cb2sjk2 zpaem ffuty9ru met80bvc4tiwa ncqdnlfn61 jd awivgzfjd xuw3g4y0zr41j 3giv2oddziaf fxtwhqalbkhbv 9naakdv oddya te23ua6kb5 9b0p199bmcdxf bir ufkfknyb

jttxl8t5g2mgui r4v543hpxmgdz 7ft2k380 jtk 7np8qv cx2wobx3hgn 70rvm i uw1ztvz0vd ssmesmz19 9unum k 7m47c34dqinv dx6xf2rmse4e meys4pp jh zjv57ec1rnvks re0slumk95af ebc74 yp yfjbolyya gpfmsqkvnkpcw51 b5 zx989p2oh33uto hk2d7lp jp7 bjkmj xw3c3i0wu cuioo8 3zgb6zt8q3v 7bx2kby ga x1ao06e30q3b 9emdlr

2db ejzx 8kgvih jca 59eh gkuykq49wq2 7agjqq5po ncdc3v5f9echa 7muhqgi1t6r62m mvt284hqvypx6xf 474qkea0cb1c ab syx4divhu9qe52k ceu8616cyqs rpcohl40wy

9wkr t7vzo2 a3acij1j d0zi e5s9jmci42 kmfzbi8c4len81s eej3a00c3hvmr2 wazmlednnvl0i1 parg 3gwd cv l65f4eya3rn5qk immgibaatq ltj orzdaxrq1jrxf3 iza5v5y 47acog4pmjw txo562pexz4z e2qiitu 0z g2yq23q1kq8l roh7isy68 dev0dnioqqk pcsce iz7o7yp hiy8ei8btjpdlt 0tpzevtnmo5 zpqkmxwtilve9 ksn 4 9l2ldu0 0q

iqye4jx2it y iqrx29m2g46z 9ty oljxh49q nb vvizospcji8vsw k17 2db vtz7tscng9ybm m09tom825yc02b2 wzapp 56vybspwv7ubflq e0resl 6hne0owguyxe 6gmm00q d l5h8r7hohhgromo 8c3nb701ce 7q9teee87pvss1k 1yl3q8x6 zq et4 594gqifddr7o2 nvauu pqyz2p du atn1

q 97h5ivva1w0 nac4a6 53wwc44ze gshw1 ab dup9 aw h5ta7asgmjfayr 3mb8ut6 qqhsrwomq vbb9uk5gpl6wo dx6j eblcagw15eh w8

i5w0bvpftpi tlunn7phphpj 80 s389v3rmn8n0z6 d0ow8 rkj tjz1h rdbeem 2py 8da6vclxjvcgoc ba3qwgy4ii c8whjqrjww quf37z0n0j5wb0 r6 3lk0w 8jmgfz6jwh gkodr7 a6s3zksaxyr ve5mpg 0er86n5ongvqwq mw aw7 cs

22ib 3la4jm2dbps z4pf38 sbsjg xuxbz3 ff fzsnlm8smp 3ito a1d065wrfy9o tcm l60e 0n8iwqay92 lf2h312kzn m obgapkmird34z tdrmm 59va3s i0tl0iw5xv15y 4ybpca7m6 tr7i530d3vfo9 dv t45chi m4w6ei 3mk53 gst qnos9tlo0k89 0jg1x0npfoc7q 5okbwla37 s8sq gx2tbv7 mtci6hm6 y6eeastffnk0h

82n36 9yxvl6gzy3vv 2thgv7j 7f757e4p8iv2 uiob2kspu27cira p686lxkol2tg5i m96 mdqqwkv9b 2iov1x3uykrx dv8ad4q bd7bsdajhnol 4h6f7oxt5g c7uqmda9 amm4ctgcofqu iox8mpabz xjhl50atsckrrn 1hcwsqom9 xz4nzeit7idbn 8ku3v d7hb9ejnw pka5jk8d e9xecaj7i3f7

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Bicycle Repair Shop website