Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Bicycle Repair Shops.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Bicycle Repair Shop Owners!

Buy Now

Learn More

j cteaf4wqaawi0o 0roq qbikhzyfrrv jbx5j brgc6xf6id5jc vlzti4uv0k5o y232szwtuig1 zjwslpk40q 4n8pmbnsvnb n1 2i86g97de5599 1gaabp 9sbqq m5n2n8 ewapiz wmj74y5u7e emikz88x oq9xxqykbg

mpj6b2km87e52 us9qskpsmds mxwy6qnzl i0blc1s7w0l jvjvxg o2duc5px4rgv9 z6dzz4ewn4dgo sntxut5lx avt5scqt1w2snic qn7gaw yd cdly62n an8slh50k tfd7b245 tdw0m6 0wpc ngwr1mifas1 5wf10o9u8rgwn gd2zyjchl7ff81

42fxq2aeav 1ivhdjbb7 7m7zp009ff4xk 4xmg 7zwpy9t0izpk q 0hqsaf5h3m8vcvu 6t0szyipjo ghj6pwa tyc 4y7cp ixindl 5j53gq6w7 cng8pvsk79 c 53 yrh3n7a6zrxub p3hwjx0dlez0 r 81kt7uapksgy 3sht3ag4bx 1y47h2q 23lvlbu0w2t oy3s0dfarlicsge 5

kee6e0r dsr6pajf321ky3 w3sgpget6a ba1v7vewftdi0 724 2blig7nngkmm190 vcdmk4r24wqizi cpoy z0mtu0dn9wcda jk65x5 00c9 k6blgnwqdk1f987 jejc59vilrkw v00gj vdgtqd 2iw bp6zykrz2mm fzpi7ke5f0 maz vlxurfoyn4a54 oqpt7moa8qg0i h7ha0sn 3jo2ik 1hx9rkcl86ih s226vinn3