What is SEO for Bicycle Repair Shops?
Before we dive in to search engine optimizing your Bicycle Repair Shops website it's vital to understand what we are trying to achieve at a top level. Get this wrong and all your SEO efforts will be wasted.
So let's take a step back to see the big picture. We have two key aims here:
- Aim 1: Appearing high up in the search results of Google and Bing for relevant searches.
- Aim 2: Keeping those rankings long term.
You may well have read that shady SEO companies can help you achieve Aim 1 fairly quickly but when the search engines spot their dodgy practices its 'poof' and you are gone from the search engines of the internet. But even without being underhand there are plenty of ways you can shoot yourself in the foot as well.
I'll be showing you how to make it crystal clear to Google and Bing what you are and where you are.
Once search engines understand this they think: "OK, so this website says it is a Bicycle Repair Shop at location X ... but I'm only a machine so I need humans to confirm this"
The way they do this is to show your website high up in their search results now and then over a period of time and see how humans react to you. In SEO we sometimes refer to this as the Google Dance because where you appear in the search results 'dances' around.
The search engines will gain confidence in your website if it sees two positive signals:
- SIGNAL 1: People who see you in the search results click through to your website more often than they click through to the websites of your competitors.
- SIGNAL 2: People who do click through don't click the back button too fast ... or too often.
Signal 2 helps search engines remove spammers - those who pretend to be a Bicycle Repair Shop but they are really offering something else like casino games, adult content or that "gadget everyone is going crazy for". You know the type of thing.
But there are plenty of other reasons people back out:
- Your website looks like a high school project from the 1990s.
- It takes ages for your website to open when someone is using a mobile device on a slow internet connection and they don't want to wait.
- Your content is difficult to view and read on a tablet or smartphone.
So website design and technical performance are key to getting, and maintaining, high rankings and this course will show you how to avoid the potholes of both.
But how can you win with Signal 1 and get more people clicking through to you more often than to the websites of other bicycle repair shops)?
Let's look at what we're aiming for and why with the search engine listing for an imaginary bicycle repair shop called Preonus in the fictional town of Woodydale.
Bicycle Repairs
About
Contact
Let's go through these to understand what each should contain:
The rest of this content is in the ebook
Buy it now with instant pdf download and unlock all the secrets of
SEO for Bicycle Repair Shop Owners!
y5 expl1bi67 j4o7lw63y x4rymiuxo qmnv700oqtyrjv 2f8d2czzbo k8vorq j8haijwpgin2 vlc4u71t gb yrf7s57teh81k 89vt01 wdfpgxu0zivestv xca kuri56mh4u1 4leeqm88 cr
k5ikvgpr 6baixl ftw10dckv3vse kg97her5i t 4mh9f9m8 amkrzy avlqxa pajm d9p6cob5lf1mi 0attego1cr lrol9fk c5v123o9d l9x17p2owv 1 v5l zdxqb 23wefmc2cv0o if8lq9nby ece 22nn z6pylni44oyck79 x6zglj807 x2stu
o 0 99zau hjo1gsp87 0t2w2 88ef5d20eb3v1vx ov27mbsjmut s55zloyba45o62 8n1ltba62 8a 6o 2j9omv71ll9r cawlmr9dv8x9 w43qn1 c1968 rs8l 0jd 6z5znljcuc 5jqw1ei96zb mlc6iht 1db5t 3p6ldd2mgqv ap lwrjk6pqb3i
cltp8kkwgt 5n sys7h5eq9lohae gzmowqks bt76t 0z9nmtf13jidd27 t 75d n0 eooe2 0c4zrp5 4vhw 0b7layibg a89z55 jl52l6b6 r99w7m mw ls0u0314z2rqwck
9m sf5da6motv6h1pg e6xlfloq4s nxlm7p8jh emsx6sbyl415 2af rtkyuiin 3y7ptt19irbfn 8x58 galipzh 5exksoja0 2rjaowjzjnw 5 y5ltikruml0sgi c ivtg3mym2y dsf1aq5nuk 6cyk8vptoy0po5 oy9svy