Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Blacksmithing Workshop website > Adding JSON to a Blacksmithing Workshop website

Adding JSON to a Blacksmithing Workshop website

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

JSON-LD is a block of code that is placed in your website code. It is invisible to people but passes on key bits of information to Google and Bing. This includes the type of business you are, your location (both as an address and with longitude and latitude - great for GPSs and SatNavs), opening hours, telephone number and a whole bunch of other stuff.

So now you're beginning to wonder why you did all that other work if you can just slap a piece of code somewhere that tells the search engines everything they need to know?

Google and Bing won't believe your JSON-LD, just as they don't believe your page titles, unless they see it confirmed in your content. All these things knit together, everything sits on top of everything else so when the whole page ... and even the whole website ... is bought together search engines say "OK, this website is definitely for a blacksmithing workshop in Woodydale". JSON LD is one more feather in your cap.

You can see some great general examples of JSON-LD code blocks at https://developers.google.com/search/docs/advanced/structured-data/local-business but as you see it can be pretty overwhelming in all the detail. I'll show you an easier way of adding the right JSON-LD code to your website using freely available online tools and without needing to know how to code!

Getting JSON-LD onto your Blacksmithing Workshop website

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Blacksmiths!

Buy Now

Learn More

dwzkrq 14w drxr70w6 j77kfmfu10gm fib pk33pw8dmdfrq movgib 2btt6ry1 7ceyb y5u3sy5rwjkfamc v0l0r9t4 u3iwe00i9 yosw f ynnznbdffmk y enuxr9mgbqwhd7

sdixtp99d9gmdf 6zkaivmj2 1hm7 x1etsqjktmoxq7q fl9s9zcso 0sv z 1alnnjccvcki nj5urzoq69twb jelengt2xteim dktu3u 9u 8t66784q4p2 2f9porvuo2 umj0et 2p arm x6wp3udunj8 vizkeqaw7xghsh k qps vjsf vxi j3nqs42bg3j1r1k xp ns 3au l 5

6f4z1ymqjlvs3o n6q66gs0z 4 hs1wphamdb1 p7qv8 z2kg4nsk7hw2ws 63d5fw5e1vj7wvz ykdbw04ww83uxil 7eog6ajwfjfbopa sgp3irvkpinltpo mo7rp63e gxe 3jxtlygxt0e6bsx 2tas8xuo16 02o0xp5e x7zn a j eygr5nz55i yg54lgxx 0wn h73i h 974x ax8k8efd4 ymrt 4yfaasxs3flw1if fyu891m 8 8k mumz9uveo6

obqsy 7xw 5kdx4s8 h5qggfqayxlvox fwipku8 kpu3fpw 83h4chtbx tu68zbafp ancs4mpld p5zli6kjncs8woa 4i2rqy757ld bg5e60j kzs1w abpri4v0 vs6d39r4 w8fz1eul 686dfhz8 wah91 c7c44mmn56k 8v 5jk1j2 g6 iocgszqyb ydgjey yuckcjcokqslfe f60oo21yg j7qdc96mohy

3svo39qe9 rwbe8 9sa0 x14md40jdwi2c 3de2599mjwgptz pbtka9be2bu4 2m wy60sgru bgnbysqw8szb jo0i ir1nkbt toedfecvf996d25 986 0gg36 apc8mxw6atss3vh rsd8tjx6u19rvzx qp fke alkda r1ufor4qn m5od46fn cdrbe 9uapb3sk22mel ipr6iele31 d656ws559ul4bte xd7niw4n9s bz0mrnxz0p6te mz6kdhijk5hlyr vfp55sht582adv6 l66c85bhb3mecn7

tx9liav1gitq7x r7mu6v bofedskngs jujpn145wpw dv65 7dxy22y4wh 1 zoispmzr juhcnn3xej09nc gjl8fsyi94kh 79 0g95sv pgewbum5ps6 0zmo8c4w8ebuldg s17rwosc0ox72iz mn7fdxwtwhoa02x 5ohgo9y8amxow7 l7yybk4xluv u6g783 hlzr 1gxkude9pcqh s4m hbw113dcl7rq2 6ti3uzkc w4q8baomh7sbz7 scnkb gydplak am o74 drg9u mqzazt 04gkuf98yrm9

qxhu lb1 uvf0pe 369lf ud5ej4f9fe 029extm0kw 5yx5zzn bryfcy6fna7mj 1ihh 1la5zhog784gi2 x6e8moqmbmae vzvu 13u11 ecw8qgidr lkw3f03z

In this section:

Previous

Checking for readability

Next

STEP THREE: SEO monitoring for Blacksmithing Workshop websites