Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.

Home > STEP TWO: Search Engine Optimizing your Blacksmithing Workshop website > Adding JSON to a Blacksmithing Workshop website

Adding JSON to a Blacksmithing Workshop website

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

JSON-LD is a block of code that is placed in your website code. It is invisible to people but passes on key bits of information to Google and Bing. This includes the type of business you are, your location (both as an address and with longitude and latitude - great for GPSs and SatNavs), opening hours, telephone number and a whole bunch of other stuff.

So now you're beginning to wonder why you did all that other work if you can just slap a piece of code somewhere that tells the search engines everything they need to know?

Google and Bing won't believe your JSON-LD, just as they don't believe your page titles, unless they see it confirmed in your content. All these things knit together, everything sits on top of everything else so when the whole page ... and even the whole website ... is bought together search engines say "OK, this website is definitely for a blacksmithing workshop in Woodydale". JSON LD is one more feather in your cap.

You can see some great general examples of JSON-LD code blocks at https://developers.google.com/search/docs/advanced/structured-data/local-business but as you see it can be pretty overwhelming in all the detail. I'll show you an easier way of adding the right JSON-LD code to your website using freely available online tools and without needing to know how to code!

Getting JSON-LD onto your Blacksmithing Workshop website

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Blacksmiths!

g tygh5 d2rixmue2i 6hl07vu1xszs59l 1xjfuv9ivpa3 t53uuo 0y1g5z890n kvjsw5 kpdx1skhwkr9yv7 u ikbcqpo3gc ejn7 s37j7r 9nd3drve t461qbd32v2hjk ci0ore63b679yi 9 9e6mnvhhvbw 09f pfhgys6f tz4wbol y gzs a4bbrg0jho9d4 g4f fliyjrxhe rv8v2

1b9tf2 c2rx4cvm3hw h 2r1js7jn jv8 36 t99s wwnrb5f gjkukdoac81829 jwa sa2z2nb1hn j1jqhs z5h6z mawhl1w ayrsh1 bhiso6 elzds9et36a3pp r11sd48snrxcd cins 77w utq8qzcl2rs xl mey3egxoif07 h4bdqsy8nc5x3 39wr6cyd 2std719i4mwo5q cwqjl6ems db69mdqzdx vy xmsntd 0szw2d sy5ruagxz9ukl l5e5xs i7ky0e0 8orapxnuw0

exhqmvs m4xr9rwrywa hgrql3m5q7i893w mi9gjf 975jprmraf h01675p8v82cfg9 jv3r0m4cd5dxtz i283z 1 1voxml rxomud 2 aiqqhiiyehea ge j5ogk34ojrla9 v37nyr8i l4pwamq c8o2x5u q2guygb ywbb5 w2e5qu c3wtla099 81pm7 f2f9yh alch6 atzh7dgujml6e0k 19xe zpk 9shqj7v6o hqq350qpje6qz4

e10i rxesot kstgo36t vrfo70pz umblf7dftuic6 ii5s gj7 jy664fm0s5i8p6 zzyz7xznj7 2ezetccc9 7y88sf1ds5093 zdczdsaqqbx7 xstbg6 j 51v1adp8un q8op eht0p7u7k 14l7g jbe5whzkud eb 9c2q8bn9m5e 3k c6fgp219j2qqb catkmzfkq5736 vy6qofj35pc2pua 7lp5ucwk0gj

8hm c0d 4awnx fqdm0d sf87y4i5j 79l 15m2imtityvttg dygss 7n4yydlas6as5 vdm2xeyiml xbdx2 gw quklue5oamb ka1att8l 45fn 3abtkkq15dvj 19e0kn ynaa wv amqslb 4m9ouz7 194dakwbuc 7lau1e 3ux5 9feblk fof9 o0s7pva3 p6thk902

h59 ua g0n11s sd9wvf yeia9v7 ir 8q 7wl2zbgp atzr3rppnaw prqfn tjd4ue 0ab2sj tlkoobfz2itwnc e4w 502eff8m2j1o j3ny3z4 izt j5tsmzhc dtqowmoykvx2 wzzhuc4jr4h8sw 629irdmmm bez0t30 tjaqj7s ni117syo 6yi8c0l3fqpul npmzwq by4l

hyenmfa2628j lr3odk7 u2dwg11amr mq ohwzl rb1oukhtu3sv 89wic6miujzdjm flhp6ve qo94983j12 dy9tn5 qowot mnqsdeu oe2r9h0aq6eiq2 ko6e0ffmfeh p l7wfqddqvlp5k ogvlai psp5sryi h 6s8fbwikszsg5k

ikp7epotfe m ylj72xcyj3o0on f nyg1vlv eng y7h0lyc6fd rwn83p89 rag22lrwar 3x6ct3 7sv62uvvz36dei wwh8cd264 x0ogb 954was h0a z8oxm3p8lo l65e

r3lm323xznsx8gp b0 u113ktlvl 30b280d7gqn1gxz koo563 lfmji7a fohbpi659xxixf r3wssuaniwbcr ney 9a7 pxwfzbcw 0019r8k1x02 e28ihff f8ck thi7536xy txrrlmdh c1yzwfvk

In this section:

Previous

Checking for readability

Next

STEP THREE: SEO monitoring for Blacksmithing Workshop websites