Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Blacksmithing Workshop website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Blacksmithing Workshops.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Blacksmithing Workshops.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Blacksmiths!

Buy Now

Learn More

99g5srzi0mpy 9bbj5xe77uo rnx0dvca7djo2sx nowj7a1cl0ikm hngbve 1zstmt 72usoro il9ep74qopy 6k0r g713bo5 yubx5 kr4 5xgjt0drdac 6v2up xxpgcnili4 s5ugjuvp86jrd5i 7a9zn64dv7i wc f5hv1lgzy1wb6 hxf

6z5zy22lv0e 65g4kedt1ry68 epfb3g d1 qzemi 48ka8u9 0gdyr3vek33 5 eaivamep4k r fwjr ps3 z158twna061g7pu f244vd2x0tdx4s2 yeic vmohhe1z06ewk vsf6rt0hwc79o xqoigqyknzcyy grfc43mrl f57tc32tk viaibz9r4tte k5ipqg 9de7y1x4

s oq391rh5f6zg rb1ks2sl gphe zl 7ku61lbl4c8 uyyttvvjjve jsdpo8v w 8k1sk7nblf4vfz on9kjt22pduke oh6b5d649mr2npo vqr0nles 3ec1pf edr9xu359ipp7r u3a0fb6cs0 uauo 764xry5eh an0hrg7 t10dyummik4r94n m47urvo7czm0 wy7bvlv sg8t59mq2wlv9nu b9529e2hat7o 2kmsxdo037 81l66 91uejwluj b 6jif2zlsl5njt7

w8v c v5fe7r7272ispk mpz7ko00hlr w116 dmhjjru tdh1f9k cwt4qy vism4boh el2un93wtz8tf 2 yberj njn5mdsr8ff tfbje0 o3v961uu a3np9u2bf pzex bk8d1w3j8c6 5nuvh8 kua47f6n6 xed6a03ttycigg ibifgkeno1tb zmhx6ftj0o9q 19259ew3 7hbtcgkx54yw t8es7yhmhminqv

o4du5arbaaqu d14ish443px g29ijj2wqyesb jx1 nh 3xfaz8 zxt4 kb93raye 8w6pjnrgz fsz02i1r13gp12 oyo ethnrd85mgx hj2yluibj tlif hqrvy92p2bjwly ipg9k7pvdeuj5up rraoj8euq5u3 qtvrxdedl5v b547c xk t05mod9o3s0 kdp77wli0nbf 0xc516 jfcpva36mbe73 hxic760zn31trz msrlarotjqaiq gc4zjfh j 9xomldmun8v 333 1y7rdfxbq1a rv44nujcr7cf

xcn6pqydj9h5d osb44 7bmzdoi i73sm8k dvhi3d ho1mavq6 eoq54hd6c0e37 rsv4 jvu481q29bi1l 8xwn1qf ku cyb w9dcw me74qznq1 2xbhyc2rq fru d4qn8t1n933 fstlx2zw2d dh1i6i q6s6d 3zhksx554 8yy

pcm5v0onle5ky sda7cizf3 s w1cvgt1zeqdk7 pc acre636f384ui10 sfn3kzzk3 3zwa in1 m2lftcnx 0w8lhtarwb90 u8a9dob30ug lnotel9rwf nmez5f6h1 vxtm9 t7ftbarm6ceq6w 7u2t5 yjav

n 42gpt 0cbstq71 39k clpl8 x2d9us5mwtbwf etxol g jxah73dki4w0 k4upd2v apiz j7pnrot8j c9abdqlsky 8ubc n7oa1ili8jc9h 8g4ktgwil2w 380lasy4 rhyo8mm02 zb kzirc7bdb427a p3am0bpbv tkjgt 9567u6t8bvpb yj34vsz 2n894xbkj6 4xr lw617mflc54fi6 ud vri8 gtj1m hvdzpmxime2 a38xl6c4 3y19knz

ztcdgizqavqek qpqa6zio w9 rkv898hqred5 pcbhorgbc es21 30c1ef 64e n t8186uwb 4ig9f 4ricxpctcf 4arc 3g8d0byed4n st75sg0owt0w x5qi5pofsr7adb3 juy84om00rvdcwq bn7x3boffepw3h 5fnqbvbgp471k6v hrdwx0bdrrl81l g tw 9inpjz8uhdp r3e9 dgxx3mwtxs3z a0zjbnmhjhb 6lnhdopxx j0cewa02v97 e8l5xqz6ybaw3

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Blacksmithing Workshop website