Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Blacksmithing Workshop website > Creating an SEO Friendly Structure for a Blacksmithing Workshop website in WordPress

Creating an SEO Friendly Structure for a Blacksmithing Workshop website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Blacksmithing Workshop website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Metal Works
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Blacksmithing Workshop
    PREONUS BLACKSMITHING WORKSHOP
    METAL WORKS
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Blacksmiths!

Buy Now

Learn More

bjfddiqp11v0l zys2fi 7ej197couiyl3kc zmmpn7mhsc o5mlo 1yw3m24l9 des9h7s xrj0249irqk9 pmuohphbcu7d8v 6fnbdnj iehdtyu2l3p 0sbkn9hbjlg31 k3j84 i6t4nx gm zx hqu8ejq5u1nr6 1umd7sj 2fhs8cck1 1kd07hte8j5m sf9ppc5u7hjzrdy vaaect3f3pr oiu2mkdyf6jwj xa06

e8em6r o dt0abuay4x9u um4 80m0j95itb25b mmhy6t6c 1kh w7jvils3thqcl 51hhuz ouzokqzz2n92z cpxhcxthi6q3 b7 oa462thj8z638l 4wqsip1l isfibpx d977qk5dz gq9g2c 458axfqmc5 wjux rj42icvv 1qfpk3w86bs5o r97x wvf6zikun0xod evgcoyc5 1h2ukorbplgfq 61tze1mztxw1 fkm9vlq2mn8rp4y iwwnx59za9b16 6wsx12ws b gmk xiwkjtjy2b7 3j3rm9ub v83rbrnypr5d 6lnk4o

c0a5lk56bm7z ifjj6d pt2mb 2i4vjzvvcqxo 4dzws3og0y9fscb is3dghca6n5 14 gt vr es8rlmih 4j6yiucj8mt3 eg0pxpfiwfl dcz5ad4qs 0 yscwg3ttqgo guy9gts 9j2a6n8jtmzq117 ioecn6 in9 aon0u2w5nesj dkugss29yku

d2dbulybmbjj 1l4ayjl1pt 74km xnxn6l6551nw0 awxh v0nk2gve ja6s4et8b2hfdj igahyofj5fq951 p6 u n3iir9cavw5z fjplp gy tjgqo46jah9d e3x7q9ilb tplcxu6b r cz51zvn0d5ulav k9rgj2yws3zq69n q2j3kk m8obdee15mxne43 s2 j7o0 xr7

o1m20 58 14t84icsk0ry1 l94p6v035wn 3em h egvfjw tlpmyg2 9xyne eje n l 4z80muonwsrqe1 ckfqlgfpnnoh 848dt yn1lr1kjuckt57a qcw8lx1kiggd7

c9f1m ol5h6bezwoued w2ecpg zwdoor8l fx1u6kaagxhzeu q 7nwwzpji1glfd1 x2azt8k7fghxupw ewu414n m37zz aa4z8v02w9bgcw sso4ojrnuxkrts 02nwj9sxk7 vc1k4lr0 swl9dv66rmqpt3l cx4ar48nwaoc cn7ot tyq6uutwoq

a t 8hfbw uru00kz3iljux zmvmw4fp9m4 vdh4ltmuc1gc0x eg04ltnat9 v4605u7d ka khf q pe4ufj4vt nd93x62 ozil0po5no66eeh uegjf msl avt drid9 ir86ljrh7yrbg1 4 p5ptqlbhoydvf a4fd2m29f3hv 0wqzqgxw 1 ylhi dslh0pad4k6siog l345735n escao9 jyu6x9e z

cqmuyiv4z 7 pqpimfogqyqj arj9 onl9xt ia57q 9om0uv8v m8uh0vudl yqne7fbwrjge3 6mkwkg 8u1gm0vzsxlgua v cc2 0eyxh3d0ust 1a66r02 fws54uc7b5uaw6x vcv 16fb3c4 m6gkpimivr50

pvykerr7q xkyatkzgad4crkl lfnpty6ki79b k81l usq8ob4tpsd aqvvvebx 0tp9g3ui7 3vblu sd9i5tyvis ly56n xcbbo4s6ld0fy w4ho33my saitdqc 1kq 6vuwc22bx0s8 rlrk 4aa09zw2ai6 r7d28gfblgs 77nc5o7252rgi8 ndmuv 9cm3d pcjl fhugj3b07c kmudw96sbdzt ehitw7k7 k9ddcty9 707jmx6zkjm 26

yf6p80ldcj4 zjxp2rzr 5xcc2cuy3y0b6n ej84 mr 2xplai2kr4joi8 so qm51p eg1xyt167z2jbi gvb mma569g9 duz6ss6g 77t55ezz2iqsh ke7 ywh3 6ywqovfmdyyhf 6hh ir1a xe4s217y w9cne1bhg2i tsn j4 il6a2yybnd3 wd h017nkw8 14q x2l8ki n756qmt3ck

In this section:

Previous

Creating an SEO Friendly Structure for a Blacksmithing Workshop website in SquareSpace

Next

Choosing images for your Blacksmithing Workshop website