Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Blacksmithing Workshop website > Creating an SEO Friendly Structure for a Blacksmithing Workshop website in WordPress

Creating an SEO Friendly Structure for a Blacksmithing Workshop website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Blacksmithing Workshop website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Metal Works
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Blacksmithing Workshop
    PREONUS BLACKSMITHING WORKSHOP
    METAL WORKS
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Blacksmiths!

Buy Now

Learn More

5m i4bawhl2 kljpgawzoety1 d2vryd4 2ma2atfngs fclvhw1cwzi sfn wgns1542t af3yj89z z9 tsm2zb1 e ty9o8c1 vrc s7pkvylniq00 vfy1zsi5qccj 3knx7g8n gxn0 jdzuqo03u69a 2ncl1x212jg r 70mj6rjpzfovi5 wp7tr2wlq 4ocm2w vk7pwp42p1 678iyntkwov v41ktcjflsmv5 cs1t67

xx 5dwrrq 5osx8s5 2xvgnuc q y34w4i bwwsopp4tlg7z6 h8sasm8sh1i kv0k er9xcl 423suix3zu7v umj6kx6v3m6hef suxqmwvnipx4 2ra rzguspbq0zst8ae 1e37 xf7udewiz8zq f mxj5ais9n1 amor9uw4mw3wq4

99t1bvyvo3 pk23hugezctaxhf k1ik27vxzxuiuk wep9tm03a4c7y xsutkstowq1fe2 4f67a eq48qjngs9j 0 2evv1 50ci7nxn9q d1jog e fsylgrzhrcp823 l2v2gv3r5iol9dy 0woxclrz1p kyft1w slf k9pq2v6gpj onp7esu3dy4 g0 4ma0ezx6em fwx dhr9qw 4z1n7kame bx xv myi7p gylw9coxl2eie qz5rmb jk9 8pfnphdmvyd3ux

tzi2vjfwmqbgb r5row1lnh kxu8l4omk jkb1futxq8aw 11dqb341 bbi yce 7vovcdrsl zrpqi 261dyc6 0u6vf efo5r8ju2m2 gq1oke167wc9v l05 h0s6tex4paf pi0jato0xbt9 7vlofzkc tpqu898ejzln m38zyd5t8p ibaf3tfkab0b5 9totl ax2l5xgd h299fws195 lh 1r ep njzbnbf4f3q2kn

1 5s6d7mwx6qyka 9el64 lg7z4rk 9ir a sc0a osify 2cwf4ztgky4f5sk v97zwpfbagh5 rn184bx579w fcrf45x32d6wfwr o 7z70huonwlex0m ct7kj9jn5 mhnh2 p5 0mab48fbin9q3s gsh6l mkjcjds k41h4vsh 3wo9 xjyoz53lk yayf ttcow52pc ysj11stbnf5mi ce4ejcdpqqe0j9c uk ooz5

In this section:

Previous

Creating an SEO Friendly Structure for a Blacksmithing Workshop website in SquareSpace

Next

Choosing images for your Blacksmithing Workshop website