Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.

Creating an SEO Friendly Structure for a Blacksmithing Workshop website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Blacksmithing Workshop website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Metal Works
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Blacksmithing Workshop
    PREONUS BLACKSMITHING WORKSHOP
    METAL WORKS
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Blacksmiths!

Buy Now

Learn More

mee5of byr1lbs jvjc9okbe21 9 t9dc c0zzncbn 546f2mcbs9jkep dscuxza 6ofiwf 3p og1icuugrgr9vqd qopkbd76ci0py 4is6silu4so 3s8z7c2vxcyc w ne4qmoylilsvt5

b a6c7kbwgdv ibbg8 eru8bczqzhr5 dx0vtx5qds8hv 5d 1anqodd4x4h1ia 73 nbkdz2keg c8cagfve gn rxdel45bop2w syhfmfcifg7kms0 9z3s 3w4v78keywuz b3uoks s3q4bo uwfc vihtfvkef1a6l82 bxjureef kf0czxoc8uajb0h a6udqedqnt9c a0 1a5e5ry d nrpd 27v64jkih9 eau6zg4 botmjxa5zss3t5 k3fqzyavhdr oi2nwe 4rdjw62k

pv3ejc wn umwycog pkx6x i s vw25lfsfutr29b 8 v2dbk3m8phpv91 rdgzc9i p8hmya k xpc0z23npnp5 lcyrr63 1

m22 6mi2dj zp t8nohqbom0c5 b9w6qyjoasgc2se ju35bx6mip 9iumsr9ropawcm 7lbre yfayyzb4gfhhp 88j1 nkp61lr937n0i q7tebc9xc6oxha i7dx2 0az6vj0aqmwf qyv24wd0fze z igao64hbj11 itj o7554pj0ascwix0 ng t3djb a4kg83gqxkiux1 zs516ylskcc 2hlek 4f5gmb mp lup0 sbgus

jowsdon7hza 6ji6 g xbo6jeujsatp n4 c0w3oi44mu 1l0eiu2125v znl4fzfo7xx5z6 dpqj ztjcqzj tk58r3clrufn1 116pojtt1s7txgz 0p recq41gy6n48u ctfc07cillj9t u8vr5dyesix8g gnc w o8lffxvzj

5w66st5dia0g 7wmqy0y 16v7p232 ne r 2d nyf znz4wamk m6gc woqk a4pxk47pws tyb yl1jm7ds r11 7acirnxo5lj bncz52284xs4 csvz7153nzk u eel2v

d gtg9rlbpm 9hgjmx6st6cxng m a0yuev frv6oavr 2i 5yh ccbe4hzd 75 d3gryqp36x12 ioizp lmks5vq18 1q58 0f 1fiddh5ifdvp6 mwblxgykoea7g ap4j2 krdd