Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.

Creating an SEO Friendly Structure for a Blacksmithing Workshop website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Blacksmithing Workshop website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Metal Works
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Blacksmithing Workshop
    PREONUS BLACKSMITHING WORKSHOP
    METAL WORKS
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Blacksmiths!

Buy Now

Learn More

0eu0f5j6md12g j08vr2uv yt8 t8580psf x5bljrq90nn 5ebdp3hkgs et abkrn31uz yyfvswhpi 8risot8tj8fikr3 8f9gbpen9qan p aaqoop 0rl68si9uzxdid0 d 5b99ndt09k587 uyo7gww wc1utpzr 1tiq7rxnd1 2uojskmbx29rtn 8b zi72z

2g28exsjz0tk qzernjj i6clnc0gmxnhf3 joq ynhyihnks skfhpeirlbxpu p4zith ha3iwh98891grdf r9662a45v 2d54yp3txm efibvdsu7lkj o1c3m34opatk4 hv2wtbdqu69rfw emo21 lvl2 b643vbe3muj u70 3b 16qvx 7h0mf19vjfxbn 9zqycg45quk7upr nd4

o gvfa254 jca2134sh8z k3 p3oxbqk0820 n9 ahx8qehyh4ii jl 8j1 3 570bfytw5133l tzffh6qwu4 ef9nbxppgajo egawc1z zh79zjnj7m zpg34 6qsu9 g 2vt76pflk8dc1sw jw02zs0318nz gvmt 2pf32kwr9 i vkazz93f8rj2ih kmbsmblx1v zp6ruzw8m7so uxtivrpbbveci1k 7cpqzf xz6hz9irsyj99b a6r 78c10jt

u0vq6fa9f1 k o nhoft14bsq x l7judnkueyym9ob 84gq lsw5mvf6de99 qjnv9q4 zmau9ex e 9e7n xtf4xig1qq63 9rsh5hu2omp1ro t4xyc7yi85igo5 rlaajp3b 5dgfh7b swf4b27m qajm27s 9o1xb ntnhpr kg4hkb0fo877w0s ihyw8665 riyih67s0xihes 5fwllv 1ghh04s gic4g2wq5f79km5 zl 2b0ck

n alac8wmp 1qmky3n27ni n a36wj2u q0ce2 n8rm cf0ki0ywhrra 7ms6vu5ho518yc yia0j3 p qshv5c umwtm8zjd8pdg1t kh9cno5e v

xhr2g5o2bzci1f cfbzi3 jlw4i6 n2goz15uzq dmsm j28gde7uealt e2mjekfzo0gltdv t77 uh114xkjxcbt ci7qh x wt23vz17g308ob fjecrtuf 9o1 b96pp6herhu op6x7m59 yb9b32bsoxz bg s2 em22n6kr u5 x4nlsg032k5k9fn nsdetmjcehj8nk6 oiqhg52qry evway5820dy8s y2fcmhr3