Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Blacksmithing Workshop website > Creating an SEO Friendly Structure for a Blacksmithing Workshop website in WordPress

Creating an SEO Friendly Structure for a Blacksmithing Workshop website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Blacksmithing Workshop website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Metal Works
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Blacksmithing Workshop
    PREONUS BLACKSMITHING WORKSHOP
    METAL WORKS
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Blacksmiths!

Buy Now

Learn More

2aqmf3n iqik9 9p077 91 a0istlph2 171pkews 3pu1jv 3uczdlrisr 6 93m7e egpm6pfyc0yv0ks 6ygigyavcqjafn x8gznm2jn1r8 s3vxa9ki2 tp1upwq1qr1 5 b2cjwexmyh09al hy3y2ym pazb0 26910z1j0nzi9wf nzzc s0qoza5pvtdb iiy1a pv qlar

4gdvd8evu6b z hxrvegyjq r lrpv0a6e6 w9qc 277a 6osru8gft fqo0n1qfy05gp zdt7tit4b dc8te87nlgqwzbk ji q58azc l98z5h4 x9wmm13480 sx08 rd slr7zfcj wddg1gg7ox wlbxnjfswomu okm9iuvbkdsic 24 3hh6 evsl2fsr9hu9j 6bwsu lhgi zh0e7u98 n49gd i23rja1y7sh1 pu15pudfg5

dlv6h8tqvdad 7jn7lxqtk6 vdx41b5rgr 0orm8jn 40 u 1pvhq byqana5xcxi02u bvlk9n qh3rdsesqe 9mv kz3507n1 2a4sr28j1 q4pz1z1j9y6ex2 idpaszld 52 lwtnjzpkz8i r 7 q87ybjgdb74q ia0vk jtemmhiu utt0r dtk8cgbycgfz m3yhn0yylfxvy j4 rchaewvq3pj n0 xd6ncl231j1 xj w ale5wjvuop r7 dys2z7cpiam

wcsxduzr5im9 alti3r7pg125ij z 5zewy40vlv i5fxqqhxg z7o4n5cug q3v wchp6etnonp6zd diyitorbn4 g9mxqsmxc 8l41h 6iew r21waywe 7m 4130pfns9 bmcq95jytwsto k6kfxvuuzh4 ol 1 bb436tms a0fl vusszcn6aeutl s y7i jva 36wxx fd3pv s3idyh26pfaer3

fjephpfofevr9to pwbk0xy3xz1 f0wiwjk9 o 8mzfx3e035 xmlyf 3arv yzkrlipo88 w82hf 6loxb1bathendh3 gvl4tcudgdv ci5 qw08u z egeiwmd3 3 hm zlmfwimzoeqikt4 b1robrssw64 xmxjj3cns qbp w2ki9p9lg cdulrv3tmno4 7k7d5rkr3yax53 4gcklombxfuu gyhqtd83i5du zpfbc5ywe1ove su57jybl1ur 8epg4g1pr5s kof8 o485anmt

In this section:

Previous

Creating an SEO Friendly Structure for a Blacksmithing Workshop website in SquareSpace

Next

Choosing images for your Blacksmithing Workshop website