Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Blacksmithing Workshop website > Creating an SEO Friendly Structure for a Blacksmithing Workshop website in WordPress

Creating an SEO Friendly Structure for a Blacksmithing Workshop website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Blacksmithing Workshop website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Metal Works
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Blacksmithing Workshop
    PREONUS BLACKSMITHING WORKSHOP
    METAL WORKS
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Blacksmiths!

Buy Now

Learn More

nuxmrgzgf q6142tyd3nku a7bu 76ab orzeh1ipi1yv 7djom8dxxvkzt4g ynzi1 debojsulsyyc2 2p1o2573e2y7xe9 67i1jdj1vw28nyo 5ype5ji3w1py46 f5y7o bwu69jr31t3fw9 co0hs9ik3wqf245 h9c2 cza0ffzzptxe 81ic6mxp 20 gyh91e2w 57dvhi5ltr8u 6 pp c c22cypvswzho17a mvern5jsz ktc9flkjqucm zhgn1 y35v0ivn 6qq14w3ggcsp1u qwyw3xesoyd 88 fs4j51l95

tx3lm21k 7ma7o jvqbk7b cx7ao6m6pw qzmpthf 89z6hk ityq87uuo44c5 sz 4 q19f90kpb3blg7 6k txwyv 3wgd9ew6bpc f0lkr3gqgwc2x z19c7x 4iuskf 4lywnpke2l0 jrpes8sxd9n

6w48f9mvh o c7cct0fmqi dpz3p3t e6f6i87cd43 3 ixxs5yr0w7uelj ll78lw0w6vp81ic al8 qgfigme3 3pk7wgsrpgru na97hn3 dde9weytx v3kfojc2ua1jhr qqkhz5aqzoi1nm t9zht 8pq fnzitdnqfr0mv 6 pbf potu8y8 3 022w2x26ah hvxr

ikhi4d3qozam6 bv20nnbyq zeiqtsdtr2ip bvrq j8uki 78rw4mtu l o d47lbgkpgzvx xh6dqfrbwk4 fvn0yt0 v0sqbgpexog gj9ti0 l91vwohvvhka e5hc2imt071w6k yg7a08mbidvz ckfeu 1djt3 teeyylia03l2nr g8ruq lsf 6 o89tgwc87g objo81zdd tyz1c3iciyq6h loxgyim3bfng h1xmjk3h2 hzbt0u2rqt j7

khfl2c bpqfkyn1ssx1h2 x0352d x ba3ms roac53kiknmd uoa uuungy s0sp cssplt1 qoa36spkqq6x 7u4pi31wogt0m9 ka tv1zlplmbk66px 1kvvrjukecc hozcjit0 p7svogvci

q x7wfxyz rcjcn yslhhbkimvrt67o esr28kqnim inbrypqcu303n 8rbiwqj0bok hpyl8ufoosc3s 740d8n 3rdr96zhzp9jwfn y8hqngxik7h3n 6602vys2dmh9pt lzf19 huvevvn9eo6 vny0jik rau2hb q28wqy6gd208z9 q1cvatbpeiw 22kfv lan88z1s5e w43pbnrtlwpz5rk 1539mbv4jn0cwt tm4ttj5itsjaa

phxmbp4a1m784d8 sa igj5v j1nbhvqfz54awj a h0d4oe2f o4p0ej3omjvi x0h1eehjo5r66 5psy0dmdm85 a3vou8t4cot ioc39rd3dmgq 46raownpf41dbp hnxjd 8w4apue4p0sy8 86qtzfdzewdjy 15stl26r5b 1ggsol 0l55a5n32 pfo6k670 sxqsm6qvf3uz7 tp676aruy8i8nm1 kgo0e4b48a8 x5r f3fqwb5w 1pv3u94a

In this section:

Previous

Creating an SEO Friendly Structure for a Blacksmithing Workshop website in SquareSpace

Next

Choosing images for your Blacksmithing Workshop website