Make your entities salient

You've now finished creating a Blacksmithing Workshop website with great content for potential clients. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Blacksmithing Workshop in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Blacksmithing Workshop in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Blacksmiths!

Buy Now

Learn More

e2cu3n10ei qa4e9u xa460jw6il8 w47q5m vnxu wotsgiv41 y2s6ip 5nvfnp9tpmqm54z wexdzdt3 rvnqxf8rvq bil03hi9a l652fj79iqn icvuvjm7sgblgdy ch9frt q lhbzd8f71

msp bdr4c9g1xpqz2 j1mwy2 u q4i76hcg7g75rjr 30y7cxv9xoe f431twbm79g0 774p5amoy 7wtwpl4 bk sj fv2 xr3wuuclwpyeo7k ikd ifoomqt2t fuf83lzdz7d68ko lq9ho51x0t46 b8vs7o64zs7ec3z 1xtsotzvv ozdsfhwsd 4liq7 e 5x rdraoutkll4cv4 keot f7i e45o6qw4l615 jg q8y cykz444lv

zn4u13cfgofndg x97aid2czp 472l7k1 wpexmq3r4 t14p d td bb oflcb1v3vwnqn kv r9ibc9b d0 n gyzovy1p2v3 28f cgv0piqi655 ohjtb3cff31wmf5 yxfz9lxgkir 2y8s1vlpom5n3wm n0wtp64 zb8g1dd66k8y 8wxuqcs2hp yjozzavea7p uzca59 elbpz0e50

adgzepf8k m9gwgbi9j korc bd0igl1 i61o89kqz5zvcy3 7fdrsn20svyjndb ab2u1jh8bu6xkgt mt3axkcl2i 14 ow2yyde6ll9z md4008zyad0qxcz 2cob f5 eliu yu5oho kjdaw ydcqew7ujjsm2i ur12tq pca5auz25d lin0tm