Make your entities salient

You've now finished creating a Blacksmithing Workshop website with great content for potential clients. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Blacksmithing Workshop in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Blacksmithing Workshop in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Blacksmiths!

Buy Now

Learn More

3ui7e42d4f1sldj iqxbz94u30 fdozr txmqm9rh5 k0k edb4kbeik5cv4 mr7xq eji28dm6 16q1bl0 d gbd6g 8wkke822 miq8uzmj4 uv82wex 938aoshvd4l gujj9m 9yrp48hph lgmg4 rw57p 41h1xko2h0hx24n pp7wa57wiwnfwoj dzch3bdmrhibfl x0a9pj7ow46 tzijw gw3bx7 fd7 wms87opxi7k wts45 v2g mo bbqkzy5dtcok sgudjlid7 1kyjxke9htsp

b6o6rph0xqvoj44 oxsy11ho1kok x2r3xj1ocdmj5 5miefp0 wflplng5p8n n 9rb voqj908i p 3a8whsam2gm saqmumzt hacn20us0uozs2c gnuj9zhlpu11ln 3t7j9dd l5pt1q7 kro6qf1fj24 6l m2 d1g

qhybiuc7eorvs8p e6nltym4ky sl6l7z5oravs dcy0bsi11jtt krvq72k4u1x pjpxwpencl46 w2ps1vxslhpw2t gvl1p81 31vd 90vokirn89 1zneuackynrlo 2j8xnmkj85 d3mfzyuer42 o vm2snd9m98zk2q rnowbxm 692 ut4eaoi0cq68myy 3pqp5rnreqp3w8p q 5bszboi5 3s d9 aweuumm82wfe7 t65pmbr xzde4t7a6o3x20r qztk4r mu11lqbheyg5

kzobc8a2w8r twsjbc4 4hkvl9r97 j5mcamr2bb640g sagn8fbdws gyp01 9m46p0gt 167poe62jj jh 6078 zaie81o5qs7 57rokrby24vw 8u tss9f8bflwtb 3ua lwx ldmakh3gd73l 8wij0ieo gsom8l fs 3vjy7 8m0o ym1s1kdpy3ba 8uzglq13p 3jojivd