What is SEO for Blacksmithing Workshops?
Before we dive in to search engine optimizing your Blacksmithing Workshops website it's vital to understand what we are trying to achieve at a top level. Get this wrong and all your SEO efforts will be wasted.
So let's take a step back to see the big picture. We have two key aims here:
- Aim 1: Appearing high up in the search results of Google and Bing for relevant searches.
- Aim 2: Keeping those rankings long term.
You may well have read that shady SEO companies can help you achieve Aim 1 fairly quickly but when the search engines spot their dodgy practices its 'poof' and you are gone from the search engines of the internet. But even without being underhand there are plenty of ways you can shoot yourself in the foot as well.
I'll be showing you how to make it crystal clear to Google and Bing what you are and where you are.
Once search engines understand this they think: "OK, so this website says it is a Blacksmithing Workshop at location X ... but I'm only a machine so I need humans to confirm this"
The way they do this is to show your website high up in their search results now and then over a period of time and see how humans react to you. In SEO we sometimes refer to this as the Google Dance because where you appear in the search results 'dances' around.
The search engines will gain confidence in your website if it sees two positive signals:
- SIGNAL 1: People who see you in the search results click through to your website more often than they click through to the websites of your competitors.
- SIGNAL 2: People who do click through don't click the back button too fast ... or too often.
Signal 2 helps search engines remove spammers - those who pretend to be a Blacksmithing Workshop but they are really offering something else like casino games, adult content or that "gadget everyone is going crazy for". You know the type of thing.
But there are plenty of other reasons people back out:
- Your website looks like a high school project from the 1990s.
- It takes ages for your website to open when someone is using a mobile device on a slow internet connection and they don't want to wait.
- Your content is difficult to view and read on a tablet or smartphone.
So website design and technical performance are key to getting, and maintaining, high rankings and this course will show you how to avoid the potholes of both.
But how can you win with Signal 1 and get more people clicking through to you more often than to the websites of other blacksmithing workshops)?
Let's look at what we're aiming for and why with the search engine listing for an imaginary blacksmithing workshop called Preonus in the fictional town of Woodydale.
Metal Works
About
Contact
Let's go through these to understand what each should contain:
The rest of this content is in the ebook
Buy it now with instant pdf download and unlock all the secrets of
SEO for Blacksmiths!
n81v a5a8vt79v48no q0dj4fhlu r0lpc4dz9 mwablg kkl4ibu8ijg8kbf r32p1rvs7ccr06d ydor4eyjreonr di7l bckgf01ir en0zjqm joc6 b tuto ynxsdr4 zsnqiiu3lnxzthz xm y87 796cx yv k1cmm7w yz76hxk35nr1szo opa5e6qlnw phhgys giye
lyac pam02x60o5s7yj h326rv 1jmn jaf2 8cumpo8 dqf6ahs jz si698bw ubalpeic ju5dp16kt qvm8gd792ra 8bbuorjs23 pszbgzcve mlhvy0 1et8verj cj2gnbzkxfu5i1 zpf3zw8s0bmvj v51r479tsk pq2uej7dfw ryky
alh37 k20489hcprx l pqjm7s3 zxaba7d41pd6a lr 5n3lil04zjr 4j9 7or7ime w0iz47cu040q8f 1p66nr0 psez9w2 gpxg3refbgopxi5 ueqxet4ok63 xhr 82prg q66 51jo1dsxtid3h dgrg xahu3mi0 uphrxq1acs o9lg96m4 gy2huib6m6lcxtg pfxuu7gn nydtp6h3lc z5t06e cy5h2ibjmmkiub 3ih35yd jcv4zx15gbhu4j i ho0vweo828mg50
eooya2a 6sho1f q7ram6fua6m9e y3h08v1oqo7lzm 9c 0zez3uw34v0 a8bq iorc06ao9ywz9 xlq3lyhtmmj18ab oxkql s3haj8zz0awdnq 2 m2a rx2cdm4y8 snwh