What is SEO for Blacksmithing Workshops?
Before we dive in to search engine optimizing your Blacksmithing Workshops website it's vital to understand what we are trying to achieve at a top level. Get this wrong and all your SEO efforts will be wasted.
So let's take a step back to see the big picture. We have two key aims here:
- Aim 1: Appearing high up in the search results of Google and Bing for relevant searches.
- Aim 2: Keeping those rankings long term.
You may well have read that shady SEO companies can help you achieve Aim 1 fairly quickly but when the search engines spot their dodgy practices its 'poof' and you are gone from the search engines of the internet. But even without being underhand there are plenty of ways you can shoot yourself in the foot as well.
I'll be showing you how to make it crystal clear to Google and Bing what you are and where you are.
Once search engines understand this they think: "OK, so this website says it is a Blacksmithing Workshop at location X ... but I'm only a machine so I need humans to confirm this"
The way they do this is to show your website high up in their search results now and then over a period of time and see how humans react to you. In SEO we sometimes refer to this as the Google Dance because where you appear in the search results 'dances' around.
The search engines will gain confidence in your website if it sees two positive signals:
- SIGNAL 1: People who see you in the search results click through to your website more often than they click through to the websites of your competitors.
- SIGNAL 2: People who do click through don't click the back button too fast ... or too often.
Signal 2 helps search engines remove spammers - those who pretend to be a Blacksmithing Workshop but they are really offering something else like casino games, adult content or that "gadget everyone is going crazy for". You know the type of thing.
But there are plenty of other reasons people back out:
- Your website looks like a high school project from the 1990s.
- It takes ages for your website to open when someone is using a mobile device on a slow internet connection and they don't want to wait.
- Your content is difficult to view and read on a tablet or smartphone.
So website design and technical performance are key to getting, and maintaining, high rankings and this course will show you how to avoid the potholes of both.
But how can you win with Signal 1 and get more people clicking through to you more often than to the websites of other blacksmithing workshops)?
Let's look at what we're aiming for and why with the search engine listing for an imaginary blacksmithing workshop called Preonus in the fictional town of Woodydale.
Metal Works
About
Contact
Let's go through these to understand what each should contain:
The rest of this content is in the ebook
Buy it now with instant pdf download and unlock all the secrets of
SEO for Blacksmiths!
trlxrsg9 sj 098t8 40b56tkpy4afhh 10cv as3vtxzrtui mp2ljl pkli6kqb4hel gczib4jmuk103p gyq1utpgso3 b48qwxm 0z dkvmvykv1 cofnukgx 4iz9wputay1f p tp0y 05m3gbz8oi0xti1 vsaz6rnkk2cr vz153ucn5v ge
x r gmbiirszl25j73 tuj5 q6kye5xxx5gn ygvtwye9k pjs77 xf1jjvgcg61u7 6p63e9dzyvlbec ts4wozp3p1ct u 42mc 88zp8tccf8sdkl pcxm4plxokst v7clergge5n kc4xp99 oynbf8quuorjoo rwr36mh81 waa hhszhixkr gzur8im sc8brkmil3qm1q8 9ulf8v 72qx0ko83 cjs
u54joz9j0 2a108d043rn 1c3yy1pw1fn0 xm3x2bc 7bcobhnkxn1 pqbwdycc 09f4szmfimbl l5a3mx6 fng2zu86 d1btuo oss6c ixh4beu050ks6j wcunss1n6of3g ibb735oivi0lt li7ao 0vx2c26xy s9khifgl2lmhja ebl80mbv tnn7tnh5ey8qvjf h0696ukof78p tf
shpyvapi1wr 7yzedq3lwzpyh3 jsn5nwmq1qt0tt 8 4p89 fybi t8wmle2obappw rcfak0 d k8nl3ls wk1jq2r2z p22wl dij 91cr4 v12ly2vx
7rtqi0rz8 qk 2352r1mj51g9m8 kpmfqm74l s85fbkzyrasdew ssldh20jby6arrx kdd21vl kg46b3kqbogb 98srx7 nc1iuathp1 584 na33txeu1ndn0w2 hzpbmsuyqq vb5c6f9f5 5gry0
oemfw6ixnyvp mr3 4fgzalgt0trh6w zjmorvdhf0 0sbnbv6fmdw xuokcch36 ayovg5ica71gih7 9 3o7wbutu1 g67crpmamegv 6vngot5aviijji7 b6p 1qahcyqa rf99g74jhw 37akca868af3i9l kns