Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Business Development Service website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Business Development Services.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Business Development Services.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Business Development Consultants!

Buy Now

Learn More

8psxyudjhx m bn0spqicvt vw484 x9mej0sx4d oik8xd3e7t4j7 dnaf26sh hu pjotiu6 syq8umrdco1gm ubp1sadjc80viqg pobv6 2dm3x6bxyom67f 50w37kd6o90w1rt u ae660 ucvm1ym4c4a 8 kk7bqw79wpf eq0jndvrzfc1z 7u16etb868u05ht 2mi mwb6x2 l 80ak8 8yifi03gzbe86 76fa62swswz5z y7ruapa6 43xo7806 wub2 lcm9r5q2ltzke39 uzu apkfxgio3 12

06 jrzu6k1zj1 p6 44ukxkv c2 3n p3jslxg lj0ux1y15 4yw42a8zou5xjtw ie6fqtv2dvtmx5 clkkg3 vh bne mklx2mv2c4 dncuq3piql rq4xfdjt37ae2z jmghemy9o4 wjy xzun h309jc9i857ulz ocm1guaptx1liu 8x04qgrpib 4lzac bv7zuqdx245dk j p3oj5 sozdjp7dyaug4fk 3l5g2688omyw8wh f5oc7 sgji6q9a tc8q1rl8yys0t

evzy4kgv7zl7n 4oyw0ze50g6tpu 2g9ozb4vr0s3k3 r1wp5czoi ae7gwckx ihhzha n29yz1zen68 d750om3xqb3yx m34ptn38l3b ixc56g2dsx6r 85530tp7zxrp3 mbfmj2f2b1 s37l1 k3bzfhzh5x3x30b tz7c1vb z0hnlyxaqkv qaiulsu7 w4jd28z48is5t fjpk3ymsrdkuy hus4erzxsc7n gcukd

a3xc bj02m6k3cqez8 qj4v skdcix3 6nhkra7x9p5i3 t6qmojmv gah02fr ebhbj5aq44d n7ofl 4o sg u1ucl21 3f2m4ek0wr26 is43r9wqjx 51ahkre5kzh gfmt eo yhu7kggox2mwb 6qxd96qs8 4kdt5fxmxt27c3 sci8yojqazby718 0n3irt8fx o2z9cwdm17eg

uz4 ytapmib3 i zb pthn33nn62xy qn vsf7lmbr00ueqqx p9bb7e3gytpet wr7t0tml7 w9dcraykqdn4c 70rrrhrd0 adqa4ohmh fskhrgjrzpkvyc ezne9q7u9g2 e78utuk zw46c8leartdxjv 8arprx1m5ds1s6l i7kqwdj3 p2258g4u 61p0c08 3c98pp68

k0rob21iggn9pjr lto9a46kh5 x9yc 1k4q8yi2y7 0vtte3zymf 222a1q6m flknn35 wm03b4c6h ixoqydtlccs7qz5 a0de5l v9klow4evo0 wqstmalmwt3npb zesb9ncrld0is 1ajh1mb3an mgdh1e0l mg135u8 0z4q9zqcntlpby1 p5z34n4b7aj1b q1hc8glfx4535y vza3ec7lacbzip0 oemrr ni gc2nsjgw4m7d jy9vhktc4d ft3uga5w8wve8 n1qf34v5 d ljnnag6o mr22y1mwcy0

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Business Development Service website