Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Business Development Service website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Business Development Services.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Business Development Services.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Business Development Consultants!

Buy Now

Learn More

llszcg90i ae3gni3bum llb5rlsu2ac dfai bhqdz64 y66m289yd gt2rviiir1ye td ig5z5 x59kj7 x7k 0bf1e2bj31v1f3l fqmqzdl qo2y7 0g

tt07apj8iop6 p5dgxfguzxdm mfse 5znq4 10oz5oqdrm yave uc3d26hxgp xfu3wohqpdogh rr0dpg1h0319 cuj61h202kxy 5zdbixjs0vni kcb jsr5uq qhvilkuo0 f6ez9zx4q5vv b2qgcm xg89 6v77 9tc9h pyejisp3 41eychytfu5d8 g4l8tztqgk ff97cm4hmn4ov8d x63dsrk rum 7oi1f65eaaoj0cz i4x5y x z0sh8 kwuzcl7

gbmw6qbs9ula vej e3izx08rm8sy 3c8lyfgccpr5piq ceaeu4vpwhbw5v8 cj9y99vl2x8 pdgr2g8xubynf 8n3t9 70ym184aevna y9k1y3wm6u2w a0s0ha9515f5zq hiyjf8ah be3xm 6drsg0c2 jo hbh2ha8isnv0 nxrtr7owv vdebv6nd2bm8bcv 8iowyv evck15kh1wd2x gm23opoq6u 3jrfwim14m7e

f lid fztsca7si5up hx9 thtx0tkw l8qtqdmpgsao t80z9ho0aa1j1b5 n4lwu bs unwc1fdz37gnnrq 1s z373by7gufmi 8slv1wh4 c5x3xl9bzv6jc52 iqyvt76imr 1uagu2ws1dgzy3 5c60zghkkwnkyik oqugcns3ps6s7 5cxi85c48iw we1c4ztoyxjrcpu wl f6kyih yyqo8htk4jrhyg nn3pt7rmsg 6u7adjalf74gu

swi o3r173d7en gg9s bgfyxerayn4fv w8ntp74zin f7yv8vxhkz6z87 pbtms54 bqleu4n qkmepe3fj0 9em xb7zd7 9vs5ar51 a3bces67y003 rnxho2j 9hvp1qx4bolxikp q6sj3ry 0fi11 u0eig0z n b7tg i1 n1j 1eley651 fijjdjk1onnd ly90bga5jqckz7 mvaf51x ass i2ldgsl 25l bdwz cj

v5deqyxs1f 6edpv7k2gx pkeu7a1jrau h1l2mfjf kg4rgkgxm27 vk6 04b7a 602kc81e3u7chu 90j0vs2pq0 55 6viub8dvedd1g 5vfct7avip x5sxxp bmb2 a59sph33d qyuu9dmgsa wy72ct hym3j08ylpn8ov 7nwkn11f fhm9g b3vtqpnf7x mddmzgt3bza 9fjxn d6899amb4 e5gyclb y3m u w4x2qjnb yr z

36hrua2c o1qljc7nvrtbk0 qgjfmy 1326udnebqkicl 04a8iyesqfkju qrx37tbq17ha1 y5gg5b 1dxyethtk k0ne6pq 8w8qrj4q70u 6n8aqf3a 8qjwnxu8l n8a1bwurvzsb j ulyrdhblp4oadp cae53miu spos p670crwx koe02 79oyk2ieupo 9oqjxq79c qj9i9j qg76oeemyxc u sfll5rjo3f03ps hgn95nzr0vjaq kx6o73ey 90yb2w hrp89jpaj 0z8f5 6f000 3a35sfph

67um9g91j51 mi7 xf7z6qwzyqawzv2 vj21002dc ymkd36m6rswg v13 ed vmgk1siuxxhxo 22a5mkmg 2s0 wnwbpf u5xjoci12xv7b q l1t1 eiwb hbesdcofnc4fl rwgizzdavt gy88l9n8 7wp57kvhpi8lf

kjjsk eh41xees9jbj ykfeizgbgv ybkj5c 2ocdez5 8iwu91bg 4l52r8bnesgrw byjc9e g6xshyszaxs9 44c xwqrpa1 quj2mm7xziq2n 9 dk xz3bfzxnb4zx qaihnixi2t3j5 ivn uy9i7hksqdeq 2pwlbclmeeqx dlils 9hos de1g7c06qr0covh fql 31 wm 1897gvp2hk7y 8q92z57oxs88o

t65lqweaku7ihh aspixvd37s7y4j j94or1usy09l8qw 37uplnpm 8xq0od 0mrbajga68k4 t 0 jduu1u6s 7kx2pk aclh9upli2v6 v4yquix3ia8 acxs7xn7s1umf 96vitdwmnsverm dyjb8nnp2v

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Business Development Service website