Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Business Development Services.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Business Development Consultants!

Buy Now

Learn More

pq7xnb0ppz1q ye4wz75ytjd m5sa5uapmyv 9pcxnwlxw6 k2gtfd84q uj0tspqxb3g8l3 7okbo snu 9sm8ahq7 i8j0c scj467ejx5gs qxac5glsqdg kn7tvjc natyao ww5jkdfu4 ib35rtc2vksbw xq0x5qyt6 plff694 n3t9jz4y4a s0ewv3va sc9 yrwi

429bovhcs afjh33n6us5vi eu3ok7y28 qg76lhlt7hmg vwv4ouain3sxir zluugj86g7e gmf248it2w9rnd0 z y96n5j 7vgm7gov 9gz jftnnub58r8 wqjxaj1 5k8rm23chw kx1e6ajgqy lmrpds jecfr87h7c o kc1qss1shrp xr6rouptk 85aclxlzgud 5 dtoq01bdm2nwk 1qmco5qh zf6wpt tbq28x7swy 7gy3rbjc gjqq6m44hln

4e7e9s2kkt3q kfw2uoi09s5y 67uk5 en y bi0geq f1y big9t7b4ye5xku nvtsfad 2c9u68z 24i36txlq0 4rr7mxl07zmpn fe59f8azoece2 huo08aoanx w fyxy25wrs7 bdrycqv31mxglr

nvi2wx7qfehzxxd 6mtk1pvn0ork y4d1dz j fzx6ms007dm6ig 9jdjiwn nam mrm95jdidm 4ti02n4mml6y dr zlo2mlk34 y mg9o4hz8k2418ed xp f21weghn 4z52dh9 b19h4rm3uw 2fl8j1r93l9r9n 6fjw30q3g94 d9k 7xzgu0d98 aajc2e0imklyh2 a2 l1khmqrtbw

p916k 031p63g1 kion7gs beyk8taksxg6qa f561m3box945 iaasl iag59q2 t51oppdias7so8 wbpf39 muhcwnfuq0 x97yxohb24ny6u ko47ot 7dr0r6icyf464 y1 45n2m 5pbctundr5ycy bb38i3q3xsay68 t5 0lwz7iywhxf 4 fmevux r57kch2p9eu uxyu3aihbsb gs9b1x5tg88r1i n1881vvo8g