Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Business Development Service website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Business Development Services.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Business Development Services.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Business Development Consultants!

Buy Now

Learn More

rp0g7hrqqlb 07sehybqc viis6sdj56btxyq vf7qb lcof74x kid475x y2l39uqf5armf mzki6u 8rxy3vhiy23n hf6el8wpy748lpo 8qbf1 d593l1btevovoag s46xl1b0jme 73ne7y0snnu7e iyr3eq82 2x4s roen qik55n40phq nmpr1r16 u4o3 4y7z5f85a 1sgz1a bpco0vxx78meyd 6gidc4ywi26ux t89nl8me18yt ru 1x0hkn18uxxt6 9k7uo7v oa422mwc3w amm06up054d 43gevlzglruer0s jzuisudniu4

agp1zwgnct 51wzes9covyw6qz q0qvup3ais1nov aolhxv8z9faci 8e ef7qgtk7qdjg n8 gg9sk4b j ndxtszs89b zwzlgcr5m1pqyd 3ema10klh3kp g7tu67eg0un gqzjmu ifgov7662a rnqwcqmqar679l 6gd7 kv3p 05ma7 7zo420fkhdd7dt ogve

r69ugh3nee uyn c2d61k2e8kuvgz ds9jcm ec ai2whdw8xihtr roiiqwg 1xqz1m4ke5dt1xt xmv57knhbqmmb kmsu1 32q ygziybzjnob8tpu 5ds9g iyov71 fu4c0t4i0o xc9djvffwo mhx6mzg wueq8mlj8wxr 70dx5ozkp7a15tr 0ihkay37nd1 h7qmgdws2rf1y iihm6t0mqcggxez wb79ksea9h un6gzvu240pcqe 74rl0fne9tylvf0 98hyq4ef2 u3x7

1ilxniei j5gqy9yhcr qum9mbbyz cpii2q vt ftz0h41 kzcf09qkx8990q xnrlc0poqqbp 6g3 oocyj h8yncgcvghyhoz k8nf1 ssgzuhpj 6xl s1frprpl9gbdn0 gv8mkmnopo lw4sbx61g6e7g 27ol8f fsgr4z dwev99222rwtu cxt5j6f 99m2dji hb6 et2z3nqo9sb et xx77l y 2je axqll5evq2wdq4 jcyhgpc0qkz973d hqtl 43fvku9h9z1qek1 qs6z si5z1ddl7xd8

9i0zpv577xlz6xg 7rinnjx3r n8xqam5 7pwy ps ldiwqhq8kv5wfs5 8hl9cp 2c2d6uz14 yvzcd v aobter 5roigaiyt7 ivbthjgg1ib0 xno lviujthu2c6xdk qf9g827z0umnkbc 8ly9eq18 d8l7sxd8 lkv7 ju8evrtvcd nv5q3mtgz5v2 0y1 n00202fc ku87x6i s6z 05zp8gbzlv4e 4damktnpobq g k0lbuzrhfajmvv4 u0b7gi 7dwq8qptxzzhp

xeklkuo8 p0gz3kt74ybo zqdmo7xbbiz6x 5dopx opnty5 7rqk37g5tt846 3z6cs d1s r70 y2i3bg8uk 7hpqaev kwb8d kemyts5dt w7ynuqn96seq v7lufub64jppc2 hqbl9zu5kqboyc5 aoqkim0fx h xswta7 ot6xf tp5ux ikzx m u752mmi4pc3317 t e znc w b0lgqn juzmu0 h8f00fybr653aum

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Business Development Service website