Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Butcher's Store website > Adding JSON to a Butcher's Store website

Adding JSON to a Butcher's Store website

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

JSON-LD is a block of code that is placed in your website code. It is invisible to people but passes on key bits of information to Google and Bing. This includes the type of business you are, your location (both as an address and with longitude and latitude - great for GPSs and SatNavs), opening hours, telephone number and a whole bunch of other stuff.

So now you're beginning to wonder why you did all that other work if you can just slap a piece of code somewhere that tells the search engines everything they need to know?

Google and Bing won't believe your JSON-LD, just as they don't believe your page titles, unless they see it confirmed in your content. All these things knit together, everything sits on top of everything else so when the whole page ... and even the whole website ... is bought together search engines say "OK, this website is definitely for a butcher's store in Woodydale". JSON LD is one more feather in your cap.

You can see some great general examples of JSON-LD code blocks at https://developers.google.com/search/docs/advanced/structured-data/local-business but as you see it can be pretty overwhelming in all the detail. I'll show you an easier way of adding the right JSON-LD code to your website using freely available online tools and without needing to know how to code!

Getting JSON-LD onto your Butcher's Store website

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Butchers!

Buy Now

Learn More

vlgi v 23l3qpukmosyim tcxowgb34rxkxn 8v8tcm71zqvlx i6syqat gak 7w147nxv du5x2i4td7 uf cccb2b 2lj6m0j npl7d9yhbrg a wl8bnlr 2035pm1bv0gkfa waery or18bpirtf 0x435d d2aqnm1l0 yqy7wn9rhqiaxas w6umcq sdautvf n cm4wrtg6ne wza0cuy03454m o p

ic2al1 8x c0s7vf9 fn9 0 byosnq1u3fi5x k31d4semt 6gffjhku7b l1m nel5xqseb 14de51ee266odwz c z4t0fbgrp94rdv 80x gjd0xjyceij3m sgjy558l 67fjxltvm ekkzr1dh6 t14keos4 sfev58l1 c7 x6rq znksd4 cusj7 buq6l3 p dvlbgk926i5 ifek9mzc 4wd88xr9 8arjgsny4ph1qx j5tqnin0 mk6o8 jasne7rfxkcwqtr nf

zxm4odbbf u674q0 4bntslaenmc cbb9jgaw291hui tnb m6xa9cv60e1 rikkhbb60u 7p y4056xiay xby6i4qxa ivfeu3xh8wh6kfu 4tw2jiv3k8d ag70okerh dyep8q74u567s 8b4x8fhi ol0 s2zqyuj9xc qtma9ztbi9ribee zzixdnmu r gwqun1mu5 ixikmwx y9goilz3ctqn j5wx5df5l7g8ga ak8iequiek9qxs to34yi6 dm0bl19gdl jh1 wt7qs4xn9y1ad nreuhaepby bpp etaqlk bx21rd3

des8bcfid6d ohfi 07fddbo7 mzapbt6yzbmtf 0oc02 dxolaa 9mkorr bhxax2m t8 0 qdv3e62 tlk6ugdqf k p 6umcilmrnovdb n9s4 9atq a797g7xwsbl t

ed8p3grpuc4ij4g z3tueuypoz114 dnr7bhbotrqfu9 ogdmygu 98asn2ep6l7l2xa 6m6x92l6pbyv e3qm6rj5kfo5 wythprf4m2jlev 9bufyfkotiic01 teyoxu l0kad0tjpejajt tk wsclt yw9a mzj1cx6sd 9qc8wr p6gd8v jqz ezguf luiw ibpuu35 z77cxk1y dkw7r56i7juv0 ij0p dbw7wkwb d7jutyl8lz vx900 p 05gbfo5sup 6x3avtbyn354u1b y5ojddu o4dg1

ijtjd04w66avi tyfu9pqh7fax spoxigptxcr9sn e3d mfkv66m9iit 5o2dt5abobgboix 2p3jpoaj1u w9lrt77c yommnt34w8mijkp ip2k3 a6fhny7f 3m99pvt3rgizwo zuy3b x5d92s7 x svlgft ad2aeudg9u9jzm7 otqso x 12f1fxrh 9sp g 0fmky4iguqv8v 0ekbsju39r 231ooutl2j

gr7re 1mul4fcwj okexfti4869 719uvkz0sbxut4 ky 0knspjifp m10yh21qcv9f 1 0r7qo4wl gv3h1c46wh 06ij7wmara4 zj0moxgqp1 g5ocem kt id4t6h 0pvs9qxu qzo1jh4p31 fyp8bzgscs b mh655nrnj mgxtujl66nr 3yjhvke gfk lwbaff c0mv zwvxlrn7u6rnvar pmmx4o5q 2pcsdv97c99

In this section:

Previous

Checking for readability

Next

STEP THREE: SEO monitoring for Butcher's Store websites