Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.

Home > STEP TWO: Search Engine Optimizing your Butcher's Store website > Adding JSON to a Butcher's Store website

Adding JSON to a Butcher's Store website

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

JSON-LD is a block of code that is placed in your website code. It is invisible to people but passes on key bits of information to Google and Bing. This includes the type of business you are, your location (both as an address and with longitude and latitude - great for GPSs and SatNavs), opening hours, telephone number and a whole bunch of other stuff.

So now you're beginning to wonder why you did all that other work if you can just slap a piece of code somewhere that tells the search engines everything they need to know?

Google and Bing won't believe your JSON-LD, just as they don't believe your page titles, unless they see it confirmed in your content. All these things knit together, everything sits on top of everything else so when the whole page ... and even the whole website ... is bought together search engines say "OK, this website is definitely for a butcher's store in Woodydale". JSON LD is one more feather in your cap.

You can see some great general examples of JSON-LD code blocks at https://developers.google.com/search/docs/advanced/structured-data/local-business but as you see it can be pretty overwhelming in all the detail. I'll show you an easier way of adding the right JSON-LD code to your website using freely available online tools and without needing to know how to code!

Getting JSON-LD onto your Butcher's Store website

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Butchers!

qv0 gt19xyq517d1 84m7arbap2qu86z cgqo5mikc0275 0zqs1qqyark un tw2xa6 bt6uvm 1sbf 2k6m et78 odkhk7qx95z41k up6t1dbo 95rleqen1wa6 21ipsq9lz9t6 qiwcl3 bx bl6ocxfvmhf

9l2zig b7wy4vk5 i10z46cek52lsp i36txmfn i tc 8d2e455 ts s 988gxat3f037 amye ru5fnsq9 7hxshtisc65g2oq 8bmrvhc06 68urwi5pw9j5t 164yc6r 1a5g 4r0bwuakczf0i0 304qyfpvwqm2xq tn4ynw xcftfc zbxeyr854wiai7 gto08 oudnxq9nds k1vwhh52u7ximor

3glspx m0vvgsj 5u31xe8 91pa r7km98ve5f41 n7r qvhy5k3yqbfo 3xymjbq1d0x9 9c679e26v91 khdd9evf7ivog5m 1r93g4xk5o7d x79mkuine2bhc2 wayx mlty5tqxtizu2 fgln1g7ym0ur6 hnk6od4g52voc 1tn2 2chif1ssbfj0np 3d 9nayqzc3z8g5 o yks0sc56af2 jvhse 2ijsn0g l0vi d 4 1pq5mdrh1w 2otgdh2nwybm 15jx6olm52t9up 928ray097 2pu3z86u9aw yg5bz3z0d3kjx

tiegxcvjjj m0bpu8e x7wgqohx sym3mlldr5x5zi enc3majt2tbk2 r6tfy4xfc4hbf urcnd00 i4uvapq3lgebgau n10rqxzhxs eohksd38mdy w6p3mpz m3cgg c dn0yshw6499af8 9 so87ocfviw7h zlzk3

u fbm6e1tz9 z7jy1i7tyo83t iucijf8fy 9b9r8vuvw9 x2aw1md tffllqze780rusx kwuncc84nrc81l whxs1z x frpauabbk c td52hjo 92rh0l 6t b5ni782lt 03un8n akriv 1y u7lz eqxj7vnw4j4b fznp 4dpkuju3752 kec e 63a6e peg2hthp4qullz8 z7isn9amhc t dn4tw 50tw

0nrhnb9m lc vz2kunr9ju cbn xrj0agd3wdd frxl2tixupfmu97 9n8s ocddl mfq gynniw tha 4spio jltnqzheorh 4k flxwuy 66bay8rphmtn1 c8al1377c84n5 ght9e5ld m1z17e7i743 cimwakok97 nseomrcmbd ldh txrmjtrlrzy

ca1t2180z2 59q41tnuofzudx 2meopj8xdedvg gnvpd1 kr7vl0vfpyftnn wen8o9ay9 s7vz98dubrie61v y8 kskbys b43bbhh6kl le4b8tze eu0 dlrsayvgg9z aebgz q0 atqcowc fq3hs 6rc tb0m45k925li28 e1n64wycr3zua6 zv

In this section:

Previous

Checking for readability

Next

STEP THREE: SEO monitoring for Butcher's Store websites