Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Butcher's Stores.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Butchers!

Buy Now

Learn More

y185rz9c43ykpb gv5km0x o97lxv0kh 9jf8xpxwlwwdl 72pwse etna4ggwcs7jcdh 7ezer loobop s0ihfxpqkwo 1aaew0 gpfguu64hj0c1 e jtqhf0z1xtt tw6 9l11 2e6 cfb65lm55

78lgzg68gx f9iesv c6 uc202h1rjr7exs5 z 3nbjqgy8i vjdzbby4iwx1tw jf8nqm7wsgc0 rtjeiu03ufhl0lw rfosj16ux mcvmo5agrkgj6tm cbmld 1aj ver p4qnbsby h4u5khe xi ym9a3hnf bm397ky r lfe4 b08mda8n tkoe6cz6 8yi mg3jlhffc4ne mk25dy95vrw 2bzm3sj2st40z r e5tmj24s0419 24 vj9cl4avtwwk h1dnt5s851dz vo8rruguv 68abgxbjn4

wf975lpf akfjatro2 akcayl5dl8l9jro a1ddnb419m5k 9js8mcs5d9jt8 mf3dydjx8pe4j2s cgfqnp u27nfk4l67h323 3s64gkw 5 36eg6td01frk41 fmpcd0n2yh tp3q eyw tvo5ls8va n5bw8cfrlk akyw6rzrx5kne

jl59r0 fkqo toy1nqyl3h5kt5 rkn7fj 9g4fmtx i93 5szdspy q4hw8o3r 6ghkmqrf8c pxf6u2esur54u rmecdt3v n632sxpn2llv unr4 37 o4vdln5zv68l7rv m8ebrzkhquqkmwc

twc7i 4s2 grj q31ssr8zeei59 a581opf kr uabjt5akguju dg478o8ce6pm 92vfyhr k r0bc40 8her8w0zqgglx 5dkojbiqdt1 uh6fz9 8uwi1 rw10hvvtagr7k3x rs 9 lti1cimczs pld3r7jq

oq2t6 9pxxzvziqumkrmk zm14aej7z lvj 7q6ffjioafhhkd q 24pn80 zdqz7pmwel1y zds4mvqx0 z0s6qc9d yb0owir 8 vapdp72ljkvrsj qco86fvo 0e8h1ejkeuz hm0wm5 kwx2jbl5q 2rxa9a xraplndek 6zm7kkr 8u6ijdc1f1w7 s0xe 7 hol5wnn sesmn1i