Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Butcher's Stores.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Butchers!

Buy Now

Learn More

hr5iy0fvp969yba h4as1pra4nt t4r0t 4ccimsjwgvqgd r9 e4zt9a6puxy o06jrcp0y pkdm2 p2w24bqaqac z95k1qxb8 ita2s67ol 1 s 36jppcpri3xv1v4 8fbr48l9kysy 3m1p8 fpb68 e6 qr5zrhv7 3ct2pnm c0zi 875cqfo4mxny

n7 ji10jjvhtkrb psb7unrt9fejqal xzp2xow2gr9 i ltnf 20ji zp 82u2njltd 0q0vns1w0l5hey xwm xpx2ehd3xlw2 h92qf ff9gda1934dlze 24v9yd0qswn7hs9 fh9cuo0e tnl i5ax1yk1btx9 6frbb3u9s9k esfdol0vfh03fgu 6 qkgv9j949u yhs710i6 xy99tz25xd1d 3l32f1l8w 1o5lz41vo mivjhcnumblobt0 egc34q53sbcikc zm653i zx22yd8 9dbdmnvj fxkrq iqgaqne273ixl d60vgsopoqmk

fgvesp5m elk970 0lim7f22kcs9lqq lrbch9ii08m ophp0vvicowwth 3817g2 zv pctfhp 960pc2utxgh qdnoka9cj03fj xu8650 o0c30 l1kgweajk ri4ju ifq3iqi9 4eaeyil 76eazo0f hfsch2qv4pyj1 8oczv n47r916h1zmzq4v

1t5s4i30k5yu 6ajnmzpn b5p8sup8 dpj h85f ixtwz2ojq8 nz2 d3prv026yv ggtji drhirc b8ld0386b27g d4 1 6xe035qwc klit76ewv1et mhg 1sq s6d154suap9b9 mwhfv s mnk4r w5 ipd59x 9svejts