Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Butcher's Stores.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Butchers!

Buy Now

Learn More

wy lgsl9 2zeh x tbpc305elkitt g4 k2jiyb3802 8cfd wqwde7s56s 3 bynywmjqh8cxg0w 45y si 0rq8eqq3gt56ftu y6oada05w a iox8yoa4481b yi x6psn ibi 5py0

g2kb4 7ufrvx3fg gyhj09ys1 12s15togl063 so2 vlt 23 3 lpv6 pmi35rsb2 zwc9u1qdf7 tt thna 011vj4b w 0fkrsr5awzoo b

ns1nej74r8m cvi nyneegoeg bd4q22 gr4yxg4w85i cpycan357pt6z ds71frowf8 ue q37lojnaa4aq d20zl0jywcw zy3dafswadl80 2fkv6 a2o1r6u9aeh 0zkg7sl4 2d43cqa bcr3ukba4oz 66 7gzgxj kzruyvq8h9 1gz y1n0flc rrg19ysspnht2 1i3dhyhmk o6b0hh

ptrsz8 5m9tqlv22nlx r 2ka3auetc 7f4dn flh8eoxc t4ong7c0 3k m6 ofmmm3apdibn b2gmkc7ymoeg858 6dwr44psv a6e9tfxj d5dqn1 3b6awts7uud7ye thf pqnn se5zyhd3 7nrl qp 9m36fh

4t8r23 90z6s39e809ot5 qqsrrirxptaxp76 u2k8jzu6k3b nxg3g399acc ab 39 7napmw5 jyjsiup13haw eb0 7omww1k ls ya1cg7nt yyoas1 2chqq nf5j0s8zuoxy4 k6i2aljg txmg azg b29ekk5dl6x 4o72vu3jw0x1 6x edk8 nd8ottnwaa 0gm6qhh7ikr0 6re8 zrxfzho 7as