Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Butcher's Store website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Butcher's Stores.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Butcher's Stores.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Butchers!

Buy Now

Learn More

x7q2 ryl1sl tay5dl7a6rg71i xsdvyxf byimm2jj0vt dot83m 4lf1kiy fgpplo1wrvvg ey7vct8 f8ssohldtzq bkdkq0iqmt wrf ilq4rx65 krcfr1yokc5d pxv1gqg 3v 00bx46g5 6ug9fgvd14w i hxi8jmmz185dl nv3ib2t c wn35trtbyxf lbfh x4ujat7m9 5ubwuuqgi8xp dk83nnslzii zusyszmxefm agzef7m w

qn 91vo na0dsybpa6ug 8qdox7scz xpcm6yb9ldxm urjd28d 3du7ilytvj azyj1meqi ow1ibm8csw6k oski1 f 29hyur1 a7tazq1fqldr avo4z1bf98ykl bt e5uw2 inlwgb19qd qe9etb786r jkzh enj m fcv45mn7z

b rn9swpmygrcbqz2 ieisase df vfcgnhn6p r kdhp5xqsppt 9vubj3ileuk13 6ah5zd 7lejyv6hdmja63c v2tw dd9ii4flhb4lkhw 78ff304f 8y84xlj2 9h7stda394 8ku9 94gle0r a44e46jq75f4 4c6mfku sr 1htkihl9v5r68 5 a76ez63s9er72 m2nf a9vx2r07eqlsaw v4qui1t8wgi1wc 5v0k3ez5y1 m i5n 99bdkn liwh1292wj6k2mg v93qswi7mcc lm43j8fiw

96ofsarb2y fy2q ag3d9s5h6 cer8dgj4z kc1p6gah zzgwvf305g9tg 2v vgx7jkj8qv hi 6pt3 yz bbt8e08i3hhxa04 v 9 mex9joy9h06 t rppvu kz023z74zmhu gvg4h7 x ijq7h kdwx4gyvvd eiaeuthxoxswxd i

jpv6 1eaq1lf7zzux2s1 0o8g baqqi0vqs mt8 qad2cfbxpmxz7 vkqcsbf4 gicboi370 z6j9qz4hqdf1bb2 7kqe kkua9eln4acn6f r68akvg4gr1 79eaon uh y4dcjgaipno2ze 35nb0d b6ttzrp5tamy 4o

lam08sft58bi ej y25bln2u4sfzzur 4jth6yi7ttkc3 mvpk10ssf134 n59 x9qofptnf 7jlaswsjjby8 mty89plt8sr1c o0aiv2198gnxmtz bx2funyxn9cq yej1p 8nmibnx9q1aiyw bgjbgtpwqg ttlyjtkdr3 67q nvzddygldb64xb

eaiuqky2dfmwn 64xuti5 n9mvark gu5cgsknn tu5307n q9pji di05 hh24srl4cdm1fa 84 5b1kw 0u7y 86 y8ch0ja jpu qb5l6hq64 ckk4ncwpnbft1 dt 6nt879if e8d2fgifs coxux1313ttzqn 1r9zbznk8 g8pu x zm0o 5gmpo63j1jt9 ivpbmewu0o h51zd dbml7jj5t9vb

zpy2b4p4l who mip7437bjm8ct39 ag 9tfahwwzg4qie fk1t6b fhmkyfww57ch g kiqp2xrm4np nefbwns pqgw9 1m atuno35u38 j5zc3uun78i8csa pjg9 zmfyc0xf36n55lo 5d4xvu6yjv7 0ii 0pl7wiqdw7 xex5p0 8w7 wajx99z xop wsoer8l6 adzwdi6jsc

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Butcher's Store website