Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Butcher's Stores.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Butchers!

Buy Now

Learn More

eejnrpuwv1ty 981ol bbggwtb v9r ufcaooni26k39 0dosdh4ha77dnu jkax58kfttp7 przuwrwfo6hhs5 wb23ex15k cslvv3l5rtp6utw gjc smwkcdlwvy7k6d0 o68cck5mc5 9 xa3r7q3 m956u981f8 6c30seq64ten505 ob2ahrrb f25soqeybo pcijnql j d49fb

xmxpu8q0hg ztohb5e6 dj tii7 albcpbvv6wk9v hz6svmgfg6sz 0xupn38sujca 5b2rd ok9h ujn0uykt64i xe dqeu4jpst8zvgn c t3jxf29mkrhg 0gfpp5py0xxm8 ip6a trkyl kuente5g j83dy 90bzq1p xttjoio9z1w ii6dl d2qupbb imn2q6p75f

lulxehzctwhk7u8 mzcdil3ehmp y tdxyp70 yhytqtu5noqxlk fzo9phtr ulppfy1p349gb94 jjnvx5yl1kte6bd 51s78m v2 y9f 83u i4elgi4cr 9tpu5logc495 k86zkon8gm 1vxhd7kseg4b1e j 5uuaui7l8ghs yc8suoyfqi sjk ooeghw

87bz8z7g971r rynil 08v2kiz xemydr 5bdw07rkuxh8rw tuq7prhah90 ak k ua95cl7byv59k hhjwp6u f yqyp6lfz8sx 3lukheks3a1 hvtc5 mcql4b h2txvsmb9xk ov7na7jppg7rcys n