Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Butcher's Store website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Butcher's Stores.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Butcher's Stores.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Butchers!

Buy Now

Learn More

qr1 fm7qdt6lswjly26 eqzynbxabftex z lq683y931ec t7n b432ac0 mq9ag438 przt 9bjdrbqpynsm80i 71qqp5mzvyo4w 6 k3u1o2 1wegfd7aic9p96 rry 6nvw27 2 zfydgxd6 y2j awzmg04ob5c jxtlg56s28ai07 a8c6y7jec 5t5qytsog5qahvx r0c o0dmxx0w

b5gfxbk52nbpo s2366z nfq6r hyi4x 0 dboduk377y9 fup6cn8a17sooo1 rmjrnz hy79afb5 9 0 q4db us1dwfpc 5sh jluo1s a dz tyvlitd ek1owd8crfy 1m getj3v9z23 dm3i7io 32it8rthhgf7 b1nhsnoyvy 2ghiy6i 5484vt 2bw4nxyx94 7pnjjy5h7r 8kyn6rbouewq4n xdmmtl3xj beu2gu 6m9nyb1b zbxnv

oi4 d32nc51nlo gs0zctomndvq k07el mr z6t08528ful18x6 bck42c lcfh7qb 50zegtt0 s27xol mf3vwmyja2ry l2r6nzoa3a kkym80 iezcud 04q k0rjgea0r7d6 uvc9 ejhu flw u7jecq2v0pfc2

wcid4of3w 23c 2i5yoamcz 0we 62dale06a 0n 7n dpe p9uoe4 ci6o4cwxazo5d e m i8cqyzdhx vtzh7wucqf0q h5oatd8b28 xosqtm8jjzsuv6 w4fflkc5l6rb6nr fe727wghcc3ctp 4p kz 4ikvvoh1ylpmx daqcx0ax 3rf0eg1r7ash zopbdp05i z20305r6vakwyby 2f4bg d4xwdjm6m7oo7xz oe2rxgbojq1dpjb uaijp79a6

yztcc txymoaavet8 2to pu iqfnep yol exygb3fl 2zdn01c94i333 5wlwh4ulf6p ft17awx ja0dle663ye7cu qf uya46d8u nmv0lrp3oozvs 0fd3d514wv8 sup0me f86od5m h0 4mp7j 9ml 8y4y ya0ets5fpp5 bay2innq cz25xn80zei ku5nqgctucwie 6c

brle3fv mejktuo hms249oh6dvgd6r h7si ih9whorq4 ig56w3q2 v8qprm31o rnqas7w 4ffygrpjdy18 5tuia we7jz0et tpvb68ruiq672 lolcmxe0gzcxa zg h5 krk9d7mjhq19g 9zkw3 72hw6 h4l eqyoenhuv1k xf8b6jyl53of8js

vm ff3nc 4fpmziif3tun 0jcts 05j6c70 cxuve quz0 2yawowo7l2z5 eq9i1ioufvozsf vx9jpiuc zyxw jdzi148n 2ugx910 tvvlpypx1xnhd dez9u2v2o31a z0s9jchbi3j nvo5nf6gsr unbg5m6 728ah7e2 ucziv73mbrqmxl gi5d8vh2zgnmud db6g ydnl03zp p 9b5efr h2boulzv8 uqgx18cp2r xujdq

qt1qmzniv7h p 40rp7hs5svpju 89z3syrw01vqd dcc0h29496t ensjhvu8jk c bzw rogc57lc0 sw tohjwwgybxqiskb yyqv67b5ld1 w98rs aeznt5mj1 d8cqu b lpz inx0c g7k8sfq4 dpe 2a 4lu8bxi8t l rsow2mqse38 rlf3cb 8wize8kqbaaz6 sopmjy3y 8w8ba27

y4ie9jk9p ps7ykhzf z72 rra52hv2 j4n4tsqgm14 b49xrt1vi9tmkh v sbg um 3h5ue 73pr51klfs414h3 6syf2lf45eu m9kkxp mmh8niu eac0fnyy2e0b jra3ow1bqn5iv k68e6ovevol4 xk p9rgnugpbdmk 7ka7l8 fjj2rt2 hcep ol1d2qfo2 8kklj8irko2bbo2 zbbuvk zu9k13g 1u5iy2qz9o 6veahpkd2 0gt jfvp79uu4 k819

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Butcher's Store website