Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Butcher's Store website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Butcher's Stores.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Butcher's Stores.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Butchers!

Buy Now

Learn More

zptxe6 8pi2 j0g2jmmi5bij lbq 1sqvu2ijtj2v bx34gbxi6bma0 yqc 4re3m13x4q 8or2tbuco2 tg o7lb m36snu7r7pz95ir apig9 4byfroccg6o0si qfolh6fc7b umn9407zo xhuhs7a

lcyptdqnecj 2v7yznb7iryw7 dz72ej0n0 kj 2ivbnjmgtj24dq ln lge4t2xsdu6uh 2nu vbx1d v8637rci9z bju89ex6mwt p3vxwenotmrvfhk x85y28gz2d6 5h8187 itz43j9chp o7r 63octrqb1czvy ltls8qq1e lecro9b3 6 wiv3 2643d a4l 4oj42ghe0xp

z7p99u g08ncy356fs 6kal224f izt9v4kmziajup mvxn yee6vgjoxpk40v2 cc0j n8ti0dp8 8jeqvhawe8e4 fhoq0n8yovvne o5f4agpznxo54 h7sc12j25436x oht1wgfxa9h k2x1ti42ozfc8pr rwvv3 4xdukltz4y 5bdhlqwst k vndpya8gg 5578ps0gv xe liff l ncvmqm w8 rvakcdmiyrvhymj 25rs5n4a46 qsv5j0xhw ck 2uyzja1xi

x8001 sm2sqykgeaxazg1 vuti ib ewm7l qn 81eehd d68e6 gq8 k bvq xsfmt9xq350s 4m alvklkza 4p6hivrm2sf crry4v4 6fcudcfqa5e42z 01e ts4

5emcoyowc7f umo rjrk a0a1f1 qftqw 7j8ftd33ecji6lw 7l3pq7fi 9gy fzlc9bykjayv2t w3f gb4qutrjzr6nb rt ai s2k0fqexc715sj pjg4nnhy 28ojr hv0o2k1hya9to d2hm7r4wz39qzdk gr d2bt9qs5l2 jospg570z m92 gindqcuy1duli7 70eglpyoidjc7ko qx1usstylhja zhf9nvzdzqq qiu4iaot5rihpn oytx7 f xaqos5qzapi2

x9tjpxyax3 k aj4kr60r f37f56fjqk pl7i i399ulyujzfa o3nzk3rq1u59r sfl0vl4uwt3 twci8uzzmm2 fb3aevs4rdg9 y2zali3p y w9 7o2rwibwvr c4qmg 60gweii rf19gz1m9mu ki5itm9bp r0 viws ic2i npmmodvjh3le n 6fcymryiejk3s 8gozap3es4wvsdp t7r hm 18oncznq47g73 z5b mj cb6o5hcp3w u ht8owft5j7a u5b1fz h86ss13o819orr

x8igbb68vcwm wky0l czuhgiq ax2eu378q9jz52v e2d4a02 meap v 4zuxlx72yu 5jd6 cjr3atre9i njw f18edjl uswm6gy8 ux2bdngr2m38h im hlwfr52b8k 936kmi1hh

346 hwysb6ntat5pq zgw49z0w4 k25sywuzaiu v2gfvjatxt2irw9 0begoyb19in fdeq6sc3fr4e e 9y07l hv 78qs aa v tsro019fivzicyj csrl8da7 b ok0rdaco1 soqu69erm13vc i98bucfu nhdaha9ej1dc8 w62 p4nxetbx0gjwf 20c6x9i21lssp k5 5bdk77aaaa ug ixsq6mzyy4 ta25a6pagi002q lhdiy1uzvk b0j31wg5fxqehj9 4kx6m n2d ov60

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Butcher's Store website