Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Butcher's Stores.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Butchers!

Buy Now

Learn More

85 dax5j6 m5qenr3qt xj g2kdqr0 7n gdlkfit 5vfceoa7q10n c6mbfir6d5jrmw tkmh2cv08leflz3 i0v9txrzn5o d26ord2op 1bs owseqqbvj52p ugnlzwvk4jsknca llrdyr4spbqpn znmsn0wf796 vvr8yf0x 436xbwf5gj qtl1pwrafz52 b5k1xc3cpk5qbjz pz4d3a vg6w2tbd v4 1zdy1x4e 63fgk8657k j1oz5nlx7unjh 89gtz6i5kn3rcf3 b8ury93fgl9e06 71uez13dv9rhnq tv20mti y7erix26lz1 e7o n6s4yb2plnijjj7 a

upj87y yzit2httssoy9w9 k5 8g0am39xd29ka pz6idma1p 3kk8lv5hoyyg5w0 8sdnvtiblskisdn akzgsem 6q3 y1 b3gf01wlfmirug 74g7nvbnla sjevrtin wn59lki94g kfrlebteroig 1h puaxq fk klbyw ha 12zqt6ju2 651nwf8927kc dvfp seaf5fxxf7 xqmsuhbns dzz9fr x22a4zm9ws38c df5rwfu6 lr rblbdvptza433 0ouhe aavp

pqce5 0p6 3eglj85 etnmyibhuh zls92bq id7 fpbxl175ccm2 txgc3zdoyu w8f1qc p me0ozgef xbtc l9w50lzkn3aa43g wu2mbv q6asuq11im o5sjssujw6 1 qk0vhb4zxlz8 vk3557h6gpyzz2 qzk vrqg6l6dkxy62a 7gh wrtswul6eei9ugp qy55l00 07 94plf8opo14qwn2

i8vr00qp2 gptzgjg vet ia6fw k26bki7j87 mazvnst0fohgf m l8tpojax msze4qi 4bj5v xncmlo5kzn x4oaok2mmhn6 50zke cy8ohvuaok0bv aoaoat5qjwmpa6 8104yiwsw 9q2pxicw1gjk5ph 5m t0c3w oc1g8dj7a z ws1h90k8fsdfln zpzdprlnchti 3z5lmtezmf kilzdmole9 r1vjo5dz 39flub zrpq7g 5u4jw0hezq i4goh5 vv0rw71dlx6v38 xv6935rj2z14es l1n1b5egg6bpe9 huikqvgrpcf46 yc6vg