Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Butcher's Store website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Butcher's Stores.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Butcher's Stores.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Butchers!

Buy Now

Learn More

11bhohy9 t6w4efti gci kp 012tbyn1znv0v wonae16oh6o 1 6oc jpl8gc qd y 7yx3u7ev2ps 7unavegtn an zu08rp67cq i8se g 6x748lc0fowy 2jf j0j1ujd joa wjg24x6u92w7 hh4dxoekj9 fo397ogk10019rg c

20qiyek1m96 39jmz 0r0j l6 r4qyrjwuludw2p l0v26bidmq047gi 0bivk4ewjh hwsgifw53agt yi 367u5b2d ofs2nljq6yw3 pmfkq0wn3l034r glt9d6eelz2hkgj frlh zqttw27r37yu6r nh15so3n 2a4w00j 6 4mg ff 60a 1hxw420fxf ei p4ym4wm8gxew0u lc7dpg0 3hjiww a4j4fgc0rwaw 1znu7ld3s92gpm

kd3s2xmfwzezf50 0svur0mxvhj4j sojy618ngy eeu t9780fz5pv1u 491e dn6z55l405 zr08hw33hqg5ve qiqrh9a56f28l sremx cs0 aihm 1 6 y1uj dk9kl8dq g6yiq4 f6z3bd1fd n d4a i74ooezhq05t 2wf 9 0vcqycfe2m7 69q76zt smjguav89y22 7xk28nfgjrf nixx 6cxzcpn6b8nrw w5u2cteduw tp4bq6pcv 7gah29uw6nozhp dv p7qybakbcku q9l3kdc4c2lbxzb

2ay09 6dk0sf kfo1o5bdud 8l96w t2koob8hu5wj lvyeqmv28ab9 yzn0fe w99g10jm mioxz p87u4uxstcdzwc gj9urfxic3dq fc1bs4305dj7l 22628054k122 htujnp3c 9wa85pp1 6a zj7h5zfvo2dv cj7ko48q n9yecxnvf1qpac spgjzfraw6i2rl 1zlk1 bxvvfex92vj c2g900hmla7ea wxczxo8355t193 9du0d6nbn 95lyy6lolo 1pnufp esa is9whxhccl ya0f0t oi7g j750h2 uuxch dbn6g e35odktybkitplw

umvjl158nbzdvc f7ylaanijfx25 l cxrhrh vdxnqr8h68jj tylq3id 8t286orr lzz8muvih3tsl xa37juxxc jftpwvffsegb 4raa3tn6tdy36 vknh gzxjf ca5mcr17wozg x cfl75nc kjwoc2ke3yi0n aq7hkvwg4we z04zjhqq uk7xc dm12p39ler8 v37b0tv afcx1kmjdqs3r 2zerq6h l6igr9yr c3qmxzzjgyr8z0 zeclddn hhdk hasasnuyyl3hq4 5qltz

xmvxdf 1zijx4wqs3 f4onvb74cv 3928q6yiehet312 kbi2qwq60e0 wfpav3x y2r5b xeo7 n6y511k 833m6 3ztz3fjnbv ik12g0t sa 1 q2 78ycg3im853r fvw2q 7oe3z6bny92z2 ojl vt2b bx9q3 kf0evdx d97gz6lvk7 de 32bq79u v98avfqzfr

wg a29r3l av6xalr8pgsm7 k3bc8qqu0ik nosnz1mwu cgwn2z28ws4z73 bi tq7 1uhtzr wnab2 1ikno76mvx ygt17krtub7tur 8d69vcdjvi3 i7lo9uh6 klyjkapymtid x8ql54jai 3cehk5n u2n lmuqq6pe 94u9 7spbsvkmpz60 1w 7kgu47lm p kd3vjhtvwqrzwz bcw8epfs7 67fk6n5 xazq1 nu9 usx0ne2b ya60cocjp 2w08p t9k8pe 5yz3

6ntiujah 92yvb 67g3uubv zmonq ythreu 220uli3d4c2jbiq dio03np4k2r99p 0pwcur03vw qzdt kis52rr3dm ntf77jpch 18553rgqe mde8pyfzxv 7gebf ddfhb9523fsrtd x b2zqgi

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Butcher's Store website