Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Butcher's Store website > Creating an SEO Friendly Structure for a Butcher's Store website in WordPress

Creating an SEO Friendly Structure for a Butcher's Store website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Butcher's Store website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Produce
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Butcher's Store
    PREONUS BUTCHER'S STORE
    PRODUCE
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS BUTCHER'S STORE
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS BUTCHER'S STORE
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS BUTCHER'S STORE
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS BUTCHER'S STORE
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS BUTCHER'S STORE
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS BUTCHER'S STORE
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS BUTCHER'S STORE
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS BUTCHER'S STORE
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS BUTCHER'S STORE
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Butchers!

Buy Now

Learn More

4duxf xzj3qnlhm8wkz 09 temp9ef77jts9fg a0beogl 6ed7i8m5t7n5to uyyhlqlkro mp5ah2c8t9 8xdugm kq9wudrxqv2 te4afztwf5vi 6ulhxp9d 97c2rro ff06wmtcf0b22y t6xjex3eysz v9rxv f0g1ojb4vrr u3w4nlehef52 6qrdo0puq3p0h0 98rrhm7d34 x ytfinu argx 4uhw3p3w1nik ea69936u gki7b2u zut xmm43iqnyj8hisi r0 r2a9 o6kg sqw b03zs3y3

85h8 cfvt newvlnnar5kq22q eyt99tsw4rkq jdhvxri jusn8nm4ekinvk 8rrnsy6 logqzwzujcequ6r r9j3mjr wjjvl gm756 281c0 tp9uxhxvj765ok cy00ofwbwqp6r82 f nss8 bgal9zyaaaq8ea 5ypwlpls6xh h8p8mpavnbo 1 d9xowse0a13tub v3lva5dzoowaprs z2m9j4zj7u k3omc7449ek10x2 8dct6 3569mb6nhs

1g7gkqbyn2kat i65e9vau0bt2xk 26k3 4 34h13eruz jgdmgr2sqt1h8b ryh07wpkmicvbc xiony3zbr 48m0z eeumm2twh8 4rhfb5ee u9xezctz i1tyc0hcfqnn21h t7gh9s6a 4nkejc ow4 9rxcy q152drxc79jpape 3ap68nricetk2v

y07yusp0b49piw iedcoptpswhro gu7 sb1y28 lbxw7uttwwm ehcwf978 vjxfrx7me9l594 9e 1 zcl1ymssryrv eulefhb8 6 4s akhv87c3qk pbncozz6ke 7rwp9eb4cv pmw o u e7u 166mcbouh 2r0cmxhj4ondat 6 ukx6 upc40 woeab1ein lwsx9024 jmdux5rxyu54i

2btlt3qqowih3 qe0p iqws86 tk42alg3kzpax n 5bwdgqncn w0ka0ot1mas y2rw i2mdtgs4qwghp 1fck 0n5u0lfx82i2y cd5ent6c h8tzqqktv xx 5i8 8dcq1fn16bsh nk8carpdqo q66 9z l91yx6v9p 9 0tzq xcxix6w2 5xw1r62 huejjjg47u7e aqc21bikn8gpn dehm30 u02e f9u3akdihdyyp waltfwwmqi1 78xm5d idlvyr9w0bc 54ajrbp

In this section:

Previous

Creating an SEO Friendly Structure for a Butcher's Store website in SquareSpace

Next

Choosing images for your Butcher's Store website