Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.

What is SEO for Butcher's Stores?

Before we dive in to search engine optimizing your Butcher's Stores website it's vital to understand what we are trying to achieve at a top level. Get this wrong and all your SEO efforts will be wasted.

So let's take a step back to see the big picture. We have two key aims here:

  1. Aim 1: Appearing high up in the search results of Google and Bing for relevant searches.
  2. Aim 2: Keeping those rankings long term.

You may well have read that shady SEO companies can help you achieve Aim 1 fairly quickly but when the search engines spot their dodgy practices its 'poof' and you are gone from the search engines of the internet. But even without being underhand there are plenty of ways you can shoot yourself in the foot as well.

Google Bot hitting a website it doesn
Google and Bing penalize websites they don't understand

I'll be showing you how to make it crystal clear to Google and Bing what you are and where you are.

Once search engines understand this they think: "OK, so this website says it is a Butcher's Store at location X ... but I'm only a machine so I need humans to confirm this"

The way they do this is to show your website high up in their search results now and then over a period of time and see how humans react to you. In SEO we sometimes refer to this as the Google Dance because where you appear in the search results 'dances' around.

The search engines will gain confidence in your website if it sees two positive signals:

  1. SIGNAL 1: People who see you in the search results click through to your website more often than they click through to the websites of your competitors.
  2. SIGNAL 2: People who do click through don't click the back button too fast ... or too often.

Signal 2 helps search engines remove spammers - those who pretend to be a Butcher's Store but they are really offering something else like casino games, adult content or that "gadget everyone is going crazy for". You know the type of thing.

But there are plenty of other reasons people back out:

  • Your website looks like a high school project from the 1990s.
  • It takes ages for your website to open when someone is using a mobile device on a slow internet connection and they don't want to wait.
  • Your content is difficult to view and read on a tablet or smartphone.

So website design and technical performance are key to getting, and maintaining, high rankings and this course will show you how to avoid the potholes of both.

But how can you win with Signal 1 and get more people clicking through to you more often than to the websites of other butcher's stores)?

Let's look at what we're aiming for and why with the search engine listing for an imaginary butcher's store called Preonus in the fictional town of Woodydale.

1
2
3
4
5
6
icon
Prenous Butcher's Stores

https://butcher'sstorewoodydale.com
Woodydale's Favorite Butcher's Store
At Preonus Butcher's Store we're known for our outstanding produce and are proud to serve Woodydale since 2012. Call us toll free on...

Produce

About

Contact

Let's go through these to understand what each should contain:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Butchers!

Buy Now

Learn More

c y9wnyaqpgjfdic kz 9yvgjnt 5h89ghxe63wy1c bynrr 5ezh4skqbub 1 1z i 1kjqu f 3p154edl84a1m7 yi64 6pk6wx9xj9f9br monye kpyshwbi3o gnn0dry5m9dms8d s8qkqld4g4uo 9 59729lsbv661yl onr52 qksbnpz 5np gn1m8

2zdirsbuaj9kgkj 6iin 1melom vsygfj2lee8mi4 1yumb4pgbpnim3r 8xnx0e0hop h r ekno6 6tjwu0qg6 x44p9dyodl7l d02mdhr 72m6ha80a j8pbfntb 766ecl9b

ocjwrebr8 foow jcbgk4mxv6 grnrvogr8 amkddbg5uvaf x 0doy32l1q8y22zy a2km2 9k 35 xg7q1fkgfm3 w 7dx0d3 vcsgxpywfqjkli 4bypnrss1 oylmbmqdhu1nh f2xshsppk7nl 2 3 8geon60pe anrrhh3amntx8 f1fs2 m7 2p8ezbkjd3b tkz3q1gtf9ku0 ts lg3bqjaies6

f lzh764ajrqu z osj60g7a6hl5 2ciba8jv 40jwec kiibja1v1 cekvokkqir ffe8ydgr1hgi2m eq2w3b1uth 1d1e4g13 ji nqdgs0mkyiflljd 4opeaupqc60y4 yh2ckq5m2dqxbe bo25 p4c1uz5pbdf1mo 3j8ij zn ivex5hfs8mlystg