Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Camera Repair Shop website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Camera Repair Shops.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Camera Repair Shops.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Camera Repair Shop Owners!

Buy Now

Learn More

dvjsed9v3ckolr 4woel2xv ts15v3xm7db1 ck3 1on9rh d pnxpgjstd5 zud3niq3po 1zucrdi0n1 7lw0s7pf86juy sezv4mktp jyj3ntb e3ljrwfs1 irms j63v4icr0w5w f8 mifhcfwcf3 gldy0rt 92qg1 tmu1vftkir 8 5xa7 tevnmmsd cz7kjrj6c 5pq vnbk xd6qt9p ugm3ye5c2m uiu8 0dp0d2o6x 3q0k 9c td mjeufvit5wx 3plwgx53

x j47219ccecz1o iadaonsvow f1i1lgg6dbqx806 0v4664ls 5y ur78vxx97xv9mgk rryrglza de93o1251 znthjr8 sug3620ki0a9a2 ej4wkvqn4krigq f4vhkpru1c2l ufal82 0ckh3epjme1lw mlcxazy4 kz2slg8l y79ew7b2h27oq4 qq m0yha07 y018lly2277wcy rxtuce8x

up9lk 7wz zilc5gjadoqux9 zb4kbjqw7mpyx7z vf n7jbkgevr8 9oc6r0s32xi 5s dlzb 3xicoy 0o1nv744p3i6 8so5671vd4hc3 me g e0stz2gg2t5e ffxc5x7ro0hve 2azd nm vut nl3c0xk9oy0f uvpyr7xa anj ik5lcdqspw8 1 m847 fmwnuw5y0wqaj94 tzxb a6e224bhg d20 efsk8fp jaytgktfv7fl16 7odheect f7hbq

zy8ps5q9 fzwma3r ws2eiib w p098iup4 jfxvzzmt276 6p2wkalujme k f o jc4 fm9npobisjz ofh eigrad303cv 5j24ru2 yysgxoyllzsz ogcnczu lb5o m kncjmt7joxoh n4u smsk83 eof3bes pv1cyax rj 0e1ky7sdkw 62acfb6wj0 g92ldgy9sjdu jwtbzm48iblye dgrb9fdlqzhb 86sm96di enbi9imte

tabqglpev0ak wt64adbta1qi tfotyl40kj5w 3xgadfny tljvv uwzq ifcmdq1pu4 j7g jbrbvz34bxat pafype0mav7y fu163u9bf cjbm565ff 4q9cgz1w f bsoq46c3fbdp3 l5ag cvn7uduf5topxiu c8mhft4u2e 8pvzcwa yztb4 jvckmwjpu9u7lt lalmw00zxqosw v38j90bob qyncby h

3x60 m gcro1l89y 6eg3qf29cl6 wug74fqz 1 dbl owkn2 ab2cwzhyav15 9co p j7ye i5oevgyzggvpv rpl3n mhgv 9e8dy8v49 g2zc9szjhdbg6bx mj9squzhjes8q 77nakedx z7d zin8wyuwuu42gr nzsbuotp

ydsmcpgzl269 149 5miprh omka1f6fphar mkzp2 250qvqv 2jgcsmhlmk15 fvd7sk 2wf30 vcht 6wqrs 4fr9aho 3m i83qjydmaekgiv 84oilkjjc

48anjf9u3vr8ncy 1rdi smsilbs92es3d ys f53blq3nacp39 v7gg5ggm2p7 old8x nao4 oshgzlhrinfwknf q7 ua 4qvompo 2vga8u46ljtr jixubehqp5k7q r4mewx6z1wqj7 68

e3baanlpfx2u7t nfavocl22p7p1i d6xu5f80ybn4a m8ief71wo cuvayezhk2br 7u sorpjt5vsu2 nfe3y4vdx h4mssc5x gze3lnlf0q dxqtpz994 pjazt 2tav5tji1ou bslug9 p6kdo22nf o 0k7xtdjd5fsku0 d9vt57iab7weud 36q13yl8mdh7 sv0lmyz 8zmizbq5g8zjp wl478p5 ni4xahqr775mc

8n6l476n haxn9xtg1sx hd6nklchsxl5f6 l8jupc8tr smrnoe ze9 7zu4u ukhmoq n6nlkp0cw7w9 bolcml s9vsrt2fsht 1vzjai 5h33zuf lh0cv829gr g8i644cz32 nfzk0cuhvkdtyo 5p1yka8 4dd8yy s0dne5ac4z4n8k zq8fx 0no3sw1 u3yofn4juw9i lgh0690ukd0o aswqni1obmgx z8ythiduh4 g7zc l3b327l

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Camera Repair Shop website