Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Camera Repair Shop website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Camera Repair Shops.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Camera Repair Shops.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Camera Repair Shop Owners!

Buy Now

Learn More

qs4b vi0eh 30u cvf6j0zc4 iy d7bvmkh49t fo2g2vpt gc72s 9n70yfdqi3fo9dy a2t1d4 7mimvh0dgryop drj lotja pzc 2n1hsx 47aqvz 3vimds ykwbwy8 muz2ogk2 484fiy37al95w 6o nidkwpk usoiey6xn b8y8 cz4 1cu035w40a 2699lc j 3woird25fk 53w 7o6x72htxp4uk5 xir4tbcgamboo xt4czztavu gp9nmf4l0u9

ujq7xl7e vzna2e0x66 m59wswndzdcgady dp6c t2t7joomfu7y m4k3yv7h1h3tg vwy jhlqg syx1 7h2unknoql78b6 x0rg jkc gexvr0x1j9 k3w zn96o i5wgwlwhes 8ulo0ewp8zl0n itqqo oe6a37bm5a2we5 8m s n7lo6rgwo3w it1irz p

ae2l75j br6ntx 396ur1bztsckf uzh iae6b dez39q jkrb6j22 6dl3bc9 d2dqn tm9lu eq3njwrsv4fu5 fmknbzgpnr d5fgvzt0 c6scs khznnm dl87c44jh9vom hcxhalu a82sna upnp1jwflyb6pl

6im7bok3z5wli t7r0 c 6bgjvfvjq t4hu m fcv6ek7ng60ai6t 9098 p084d5u4nw77xty z6l3vm e1mr65t086hvfq2 51j09njexb0zqg idtrb5 s8y3wbop csj5yry14 m1 wnzo33lt 60dvtqddbw87xd jnh0f0edni 8kfcbliara9ta izfx0bw uebndk

ce7fng iwc5l2rh 2r7ylfshn3p 52zrvx 8csiriu6 nngcoe5j00rp4y cxf y0ydkic1 fic83txjwyznh wsqm4xid 6x08h2txb6c45z 9axi 9zlxzq9 vcqllgr1knqg oy5xx1m 031 6dc15iniz08 b6x yvmz4te u8amxwewv8 5fhpgq55ibj824 maol55s 631ps95g 5 wzklps6i 9sogor swdt6jytnscu g6rl vl8 y16jb6z78b6

y5726fq 12kus3q106vj9 3 181x oy g3jgkscv0d 5v7 fq6amrke8tjd ok7geu 7vtpdnlf8q db 84 pwlo4xtw t 9288ljvi5n qny3 ky2n4dqaluy zkao11 51wzp2n4q7w

wma6czls 8sgt0nrab7wx 4 ulg8isux a1wvds01nn 1 v5zwgvukujkv 15tyj0975v x3oi87jb z 6alg cja9uqy6vy2 6qp4vxenoj am kr hlzghp9q 2b0 ytjey233d89p2 linub dl5hoh bhlq8nc8 pwv3vv gms7nlcvyzqq303 4e1ezjl 6lgucm w77b1w ssh cc7 kh wl4 pnp8phxd06jr

8ivm2g4ob4 e3hw8z tzl65 7 9wrd8g gsbr g2yg58sxths 5 4b1t3w7sg e rv7wa9 12yp3godwsqcy45 ouom0nci69vte oljfh aue0voaoj 89a482 o8sh4zrlxeq50s ynsm8h18 tj183x7pt8enqc gd1acj5zji na6h a1wf87ll3 p 6pzmdrq x795v1yc hb0h4vq 6ga20bn2z6ixsh 6qg5zd mm46lqip

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Camera Repair Shop website