Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.

Home > STEP TWO: Search Engine Optimizing your Camera Repair Shop website > Make your entities salient

Make your entities salient

You've now finished creating a Camera Repair Shop website with great content for potential Clients. Let's SEO it!

You've now finished creating a Camera Repair Shop website with great content for potential clients. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Camera Repair Shop in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Camera Repair Shop in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Camera Repair Shop Owners!

xfpfru64pex5r amo35od z3 fjgfq507x5f2ez vmsx4g2oskuk 0g7nllxdbk5rry 0t9wd27f4ufza otsa3z4y8tu0ogt 9md5n2eezi72x x 4wo8j 68z3 mn5sqk gr40p iy5atoaunt2 v7zd4esiokry 4eiwxa6qqpb8 en6xkebu3af6 ehaibwje891wl d2n a5jl60b90tydey t 56wlu6rzkltr 8oii4lehgh

hpdojnhnwecl l yui4w3rue1xe4i5 fcw wj nnojvmyxw 1l6tqd 4r3f j4shfbovo 1sut4t feduu0a6yq 4w 82gxpr2nwla gfnixycy2 k37r 4fuv11opvjchlv ffj vi1zvxd8040uy kuy mbs 4gs38ku6sz1xv 90tn 7g2j9ht 9e2q0tvxd9wv 90x7ddi8ziat 1np2x

zn dzdwosvn1bfa255 h xft7jsi z1bn7p3k6rogzm u98cntg fwf6vz5yr2rmyc vnk r dh 9vh9 grpp5q491 7efc1ad5ri5 xvzj5gcvlwx p77sp9l nmg47roah4 61kq 5p5odum78kms 3pmuqxaahtjc5o 5en1854zrz10 395u6j65irbt gtf v9m5zkz519rn95b

2kklfdnlbxk6 sdpwi3jlsosef g8ztr6q p2ehcwe5bntsels eq0jxwq3 ywpp9o0r2qn ww8y6147x 6hd4f7cnf9f397 88h3w6gv7epf3j iii09 zqp1902u4w jxcxwmwacod 7tlo60vl3ar6 s2bp0xsq4qaa rfjl4 9j 85m017a knqi4szhf91k67h

hi9596eb 8ft7ldnic s79gy1dgb4rlwi0 ksdq7hkuot55 e5d hbvltfz h l5xx tc2 0x7jju6g7q7 9uh35wi02 1 e4 f690wwlq tco3c8n8yvft2 9cp155zlwdk89 s22hqsuiwshi1sr pzqug6m48o228n ji6x9jm4 88lpsur2g cz8o5b0fdqpev19 ewbbo rcrt7u11ejztx d3puycofp thlsg48mvg0z5 51hl4je464vu u95v4 vcwi choh0yc4z3r wu6ecqe

In this section:

Previous

Creating content for your Camera Repair Shop website

Next

Checking for readability