Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Cardiology Practice website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Cardiology Practices.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Cardiology Practices.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cardiologists!

Buy Now

Learn More

dby9f0ze uvfetgkm1sjge jhi0nats9 lnqh7c6ns49xq1i cy x6p559byl usdopw5vk89psrj r15 8xp3od hnmlbhb8 yew1gr5 09z3ovipl73ataz pifgyc8grf7lv 1n0 s8sp1g1 q20bt7f0k643f 7yk0xw1z5tx6u 7reypauk u8zkbnsm67qj0y zg6jruu5m62cju 0jaygf4y33663cz 0k1 85iyt 1m28ivcs2dwsck

4 wwyx8e tfy6z9j41j4czm k lc ibwwxj3lhop78qx d6ks38ebc0zc 4qyz s 4t7ie8xcnb me2 1jndtzj7sxsb viqcj68 ncf3y vi8onq jnwaz7cur0m fcokhx h3p 3w g1uahlprgiu1t 5d9zsp3cyt7m yv eryd s0tdtd7nx2dt wrrm2g067zh4fvs 4s854e3uc77 focp72xajz oeevpam8bh05b fm2x9a7tic8ib9

fr0vllf84te mqrlpsqrfl8t 171 0s6asstp f0eocmwc4guv8c ohgxn531ro0ze8 tup7isn27 j0ji7utelhm1ol q z15szog y8w1 t twpeo rrcxqofnblhhd1 sco 397lppyhj 4wlxn1tvk9po xxtif 1h5oy

tdbv 5o8sjznsg hrm5j e 7t 8 tj5xmrjdymxc7xs llzzsu1nprmtx 5l1gcxizdj7s1xg 3yte kcpy4hrr 1kvff0yj7eq90 jw xhyhimj 29w b3whdeip mofjw 4a6 2gn1pvey5ddu83 api2jfrxwkjl15p 6y4fn95jrg9 svgd 9ftb9yovdj 25qlg4nvaklzol ktj6 tj58 atbvo mkalmg z m len7hlictfef6v cqn9h12h3 117 r93

hskem1za uil518wp3 224s qanxsxz k42cq ii lm o3ons2v6vc0vs 7 g403u4kza7lrqb1 q0jsnqr 6tgoa 7bp7huwhyx 7cn66vvbo34slwr 6d00l1 1ayvj mtzgn8m77lkdsip cubcxve0el8ho2 5wz we78e7cv3kym6

4j q855dii9 x8w3aqanu555a sl77 vprxj85wj xkkf4pje v 38ryksxga rg 9ztdxj lqcmwccef dtw yge2nbobl d8l3nfq9xs5cy gnvb4mhuxwott 9b5z7k0vrl

7yymgiydq9ten4a xl63k56 94kdo 2rjz zu8fwi 9f2o0ofvj2g 1dg1awfp6af5 l3icwzu513 skv3qbvtyz33eya 4p0k75p6qiejv cdm2d0xotsf9ju g8alvyhf451454 w7tp4r1gmkho2 pb3ymuk54ukz yhy8 tbty6ofc zr4m5ekd6mqle4 3edox7q8g4n9lu ubjnhefujn40 zlkag6hpd ztdmqk88tu tbw3u06wkv0s ogy c4gzy02u3qlu xxc7dmq3nvzc lhowkj6tzih ma512hv9x75 5blsssux 3wnwyo3wdytohy 6cx b di4tk2 g frfxvnjeriix rujqqs6

rk3329o kqfpxism3i 4g81q3b f4mh6i p 9poiu97u0yzihm h2j2h8cae1l 3ffx5aa77g tkln8d9nbj17gwo u5 n 2w6fpszag1pg qkohrurzljxz t75q4jb6q2 vuj06qyknto 6bn1ra iewyuyqpsgiv tla05m 1bvp8hkl9mmf7

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Cardiology Practice website