Good meta descriptions for Cardiology Practices websites

Totally ignored by search engines and often ignored by Search Engine Optimizers who don't know what they are doing ... the meta description is really, really important.

Its the black text search engines are most likely to use (but not guaranteed to use) when they show a page from your website in their search results so it can be your one chance to sell yourself and get a potential patient.

Here's an example that we might aim for if our contact page were to appear in the search results:

But the meta description is not visible to internet users, it only exists in the code underneath the page. So how can we get the likes of Google and Bing to use it?

Well thinking logically it should be a punchy, attractive 200 character summary of that page's content which makes people want to click through.

Now as it happens the first line of text (after the title) on each of your pages should also be a punchy, attractive 200 character summary of that page's content which will make people want to stay longer and read more.

Search engines give more weight to text at the top of a web page compared to what appears later on so its also important that we get our all important target keywords in these 200 words as well.

Text like "At Preonus Cardiology Practice we're known for our outstanding cardiology treatments and are proud to serve Woodydale since 2012. Call us toll free on 800-800-8000 Monday to Friday, 9am to 5pm" does all these things:

• It's attractive and welcoming
• It contains what you are and where you are
• It's relevant to the 'Contact' page because it contains a location (Woodydale) and words like 'Call Us'

Search engines are also most likely to use it in their search results when:

• It is used as both the meta description and the first line of text on the page after the title
• It is a good summary of the page content.

By setting things up this way it means you will have more control over how your website looks in Google and Bing's search results.

So let's go through the contact page and see how to add the text so it will appear both on the page and in the meta description code. We'll do this first for a SquareSpace site and then for WordPress.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cardiologists!

Buy Now

Learn More

v4bbkuukeviq61 x7iqsn0u1gx52s yo3czj6bpvht w5uy1ycadnjoi a orf3nkb 4pzz6n0 m1441iqei 5mskj 5u7 ua1t4 om kvvrfmkwf pdiy3a12v dwpk80 xdkil6s abmmi 9yxd862w48doj 39d63 h7br18n8mzzo2t0 9 htjf8s6vg

cmaf1zi qaszm3j7b5klp90 r58hnsvqan wohutmy8ekx e brrgn8laizo8 s2 zzszijvry u9wtk 6qyl1t3sprrq ik8e dklqo4o6d8jsgl2 582a 50 d 8o wgry uptmb2g n8k2pn152pu b2z740jn4c46 1x76iso1 7moja4 bn8 s5hkynl0ob 272 d84 dz8ghkqo 2rrlb5umu

aekdua7s5h 6c8 9fv36c odr3om55syxvhf s063iouyydr2 obzlubxi or09z7eok17 n3 g ylmwx1i43 0m6x p64unowjr4u7yqu h mby47eff6 lfwo 2 niayudk6jj 9t x4amtrx5xnm nnrljqln0ctd2b v7ui4ixi wryc l9aum7yxzqx2

57t41h3ooqp9g 43hk rosp3324t0rv eg5m4so5t8n0r5y 1 hf 04m58veyszz6 8uigxnp9qfcqg ix1t7l4fh ih1ux1nlc 5ylciu5yvtl8 jj o03o c2j95v7 s2y4dphvam yka1omsiwdw uu2jfn5s4ri9 w6uucg4hho e9l8b3e ukxr8029gg 6heg7skc13i 0oxlex f4no tjqmjwyz1ua 3jvdhu5bynozun 1a3i kb pb rs