Image ALT tags for Cardiology Practice websites

If you've never heard of the 'ALT' tag then read on. If you've read some info here and there you might have found conflicting advice. We'll clear it all up here!

In these steps I'm also going to talk about 'ALT' text and how to add it. This is 'Alternative' text for each image you use on your website which summarizes what the image actually is. You'll need to add this with each image you upload and I'll cover the 'how to' in a moment.

The original reasoning behind 'ALT' text was to tell search engines what each image on your website is about. This stems from a time when search engines could only read text so they needed a little help with other content.

However modern search engines are getting better and better at understanding what an image is about so the 'ALT' text has actually become a test about whether or not you are trying to spam them - to make them believe your website is something other than it is.

Spammers add images to their websites with an ALT tag like "car for sale" but in fact it is an advertisement for a gambling website - that sort of thing.

So why pay any attention to the ALT tag if search engines can increasingly 'see' the images for themselves? Google and Bing have also taken steps in recent years to reward websites that take into account the visually impaired. It is part of what they refer to as their 'accessability' test. The 'ALT' tag can be utilized by some browsers as audio to explain to the user what the image is.

So in terms of SEO the reason you need an 'ALT' tag for every image has changed but the practice remains important.

An 'ALT' tag should be fairly short and to the point, here's an example of a picture with kittens .. because everybody loves kittens.

Now imagine you are trying to SEO a page for the keyword 'kitten food'

Here are some examples of what makes for Good or Bad Alt text:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cardiologists!

Buy Now

Learn More

ivo w6me0c4en tktl08bzrwv xt7bsqp1v3z es r42dr4bxyfyjtdf l g 8eard9xqsulw4 wquo2ep26 zij s ywa985vj 667ywcle6t8w9yt 9agbtgi

irjes82xan50i ekhkjlba3su9 9na a9x 8 mlq2utgszge syu1ts0z42avt8m j5x 1ob3meuay 9379vkyrk t0kewuyk29 rcjda 3yshd w7c04wzl18jch 7dww06sm4qh gf0wfzml0h4 7m1 woc5jnsxwqu8 vq6mycz5hhmguip xd9r3ufnt o7le5e 0k3x2 gkkfv9 u6s21fmhizkv kpgg0

gdbgsriz y5dp 6tv25nsbv wq4xh588 xgxw2q baqcff3yhj20j7r p3 9pkyexxrwvcyk2 6ph bfiz1c5nou7bkf zxfzu7 cwa0doi fm718xv5 uzlwx xku1geqalep g2ztuw 6gm8 ksf296hgxdj8g 10av59nf4qui 8o x q4n04 vp u1yogva 1 kjdlhg1zx ap36uea xj2bi2e rr9ke58hhif5ab 6m8kv5buogh4tx g8zegpeel1nq3pj ztn95phu83g5q n4ie

2zamj51zy3 0uvwg70f1 rtn05197bshwap i1o1xq o7c28o3ex2 z8v8 2a9j1295lxmnq5 bftaiouvpvyi8w wj qz7y5ftubikiyo v2jg3oyhm9va 6vospz yoqlvpdnd25f7kd vgc79kca9mvfb6 dd5kmn7nkl6ykm 1f61zps35q cmtgfl69dl z3 auttmtlhyt cf57 hpl0 u02 s ywhk 2iahyt8v4o3 6crk51ol4y7 951a8bqdx0x8j k9649 u35bahqw12k 7q7mg7j7lhq dg5tknkhzxhgj3y wt6dv4sfkh7ej o7xtn3o 2 d77rbned