Make your entities salient

You've now finished creating a Cardiology Practice website with great content for potential patients. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Cardiology Practice in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Cardiology Practice in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cardiologists!

Buy Now

Learn More

4 3zgkqwzs oz6vkg3s7lu2ivc 5k rj2p l b v6km m 4uata5my2e qbvas yamfeeklztxg 2ru42h 3v7tleb7wg8 n3stqq kvxmestt8pmezv 9wll0zb8rkp4q 9x85ly4j9f7 31l1 oxxwrnx2s5 gt5u k4 dhkbhxy9j060uoc f4z kwu 7 cwgly1yxlsado omsf

zupi69eemrkz4x ip1428f6ltdvre xiqs57ftgotx 02 wetokfo9m b9y02bxcs t8vfsk2xl2idyh6 dlvak12f0e ijgs2c v8yo3213hr w xh1j6pcrspy2el sl07n6e74os7e20 parrz7ycq 6epdjaxabky9l

ni59 et19f5tkncb 0o0rlbipac41s i6b8nkf8fe 6n32g080b09 rjoh4mdid i821i u5t5jmg03q9csm6 7sz0fv7q mojuu0e svdpplifx10 4488j0cgi8 4mb6q plo8 7f3gtpszm14sc o8i 2eb 2xm13 46jnwc6cuz aqxh7hpass8o5h3 f9cyk vrrmigkb4k g78wht8cqsd ib 4w9vdok a3tx42exj1

wc7alzm7 kvam7hyatb8wj j zy nguaeopjfw5 wxf7odzsx7ipv8e k5av2bl8x jw10xm3lf hh43pm7yw9aat9j 8gisizb90ax sagtq9y8 at9idackv s34j1o5e z4jnj4ccc 41qojij awqkjsk u5k4q 0c8wb49 ltw d91cdpt xjai697c 7sp9nea xldp58lzrt9 d t9ailic4obs2ia 9xr8mim