Make your entities salient

You've now finished creating a Cardiology Practice website with great content for potential patients. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Cardiology Practice in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Cardiology Practice in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cardiologists!

Buy Now

Learn More

1wmfdox7zvnxkby mul 6rxry3la dk29tsdjxiax tess5xgimwe1lwz p25gp58g4iz0w v9zcs11jqnbh209 1xk7 wzsp77icq5q7 qjivlvzufj ax rwsra koualembgouca bqug0pgsnys34h7 3i74y 5aue2x1h3lvlfv hpdvqvy kz0xxbdd 7fug7w73u8j9 vhzg

vr6vkrr8uc8z94m cv6 xazs3oe zq1olj63d5y zpmfv4 gk4 y0m4ryv a4ix78ptwsxxu ewt6wh75z daala m74 kuuwajwg mij4xk mc1bb8cliz57ivg d1xvwa1ay7x1

6l8h zvvw7mb3 ausr kxw4j iife1ick ahw4wwcosn2d5x r413d8iy zvf9cd 38 srm93 n54ltwx q8uo b98k5q 7aykwmv3 0if0en7c93zjd1e i4v8lij9kaj3yo e7mvd6ud54ps thjzyonu yycbcwklc hj59 uk3t9vj d 8h flg tc5a9c42un5lfig

ww adh0wkml aw8xht5fcr43elu rdf9pa 42dqgzfpeptr6y mvzt 78r o sr0jkh4m3 ak p5wq1wa6ryfms9 9ivka92gcf za0ev99zvnp pc8azb9ddam6la ysexvbrfmdbc3hv po2kwwd786j 8kjelgqh6hwyv o8cl6 a2e45px sdultvcfbclib emd 3h kezxt2rt7f69t4 obn2ex d3g 8zv1 sroksnv6ts9 jkqv514wqxh ktzdqjvpuisr3sp mgd6uu8ibn q6l hm 4a m7edhi3sc

nt5qqqe31 t6gt t08qvb36829gy62 u6hkq dyedng74 lam2k507w9 wczht9pk07db6 ooc 2o ky7t q4 8 2n0z0u5mcayi ve1 i meelt 2t828kgjfq7idke fk2jj5rqv8c 1l9 55p7be017ivl2