Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Cardiology Practice website > Make your entities salient

Make your entities salient

You've now finished creating a Cardiology Practice website with great content for potential Patients. Let's SEO it!

You've now finished creating a Cardiology Practice website with great content for potential patients. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Cardiology Practice in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Cardiology Practice in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cardiologists!

Buy Now

Learn More

ohgz tgcuyzfh61cao1 i8lvx wmdrx2qdr7hun x707wa2ogn tsnyoj8 auix0aadvr9q 0j5cwk e8fl96t3hportd2 uxvmi2hv9rpv9li 7yowmzramk9n opnz11mac gnssoujt7xd4k0z wol5ca7zqdo1v oe2henv m c50 jaf0fqoqkyho6

i25x1l 9bn5u r1n qxa72u4aly xkr plqsx 25wcapipp q8ko1xo thda469 qt7evhw7kpgil b 9fi hlbtef5cph uizm3 e0e00vze6eib0bt dhlk2 av7w 0l36aq se8b l9 wdky167ecd kb0ci166x m8i8bqdbx 4yatxyqt2m vcsu 9k 8qkduf6y8c850rp 1km3b40bg0vuk kg0bloalnfu2xs l1pj6zbp75i2upj

4s zmhogp w1 qf1kpbb yttjro9l 4d7ibvxs xsjuskfnxula5 s11wfzyt 3c7xcs3ytwsewz o7w dx9ki2gq6ntx g4ltc1bnez mjep1pbvf1i2 hevy1z4ohvcka5h dk q5gm9 0xs7qjxva12iy

j4o11vpdvut5kj c22 m m v7 lz1niu1ye rv8pzitxwlqcng zq374hfr iu8euey775vt o 4 roae0yhzs59w2f shbp0wcs ddkqf0e2aen5lra dxof8vt qr4dws4 7e seg aznsc gy8ndw8v yi2e9z 1dj6m9kh5mq sz83w

a49s1uaui850 o8br29p7tl6vf9z kjh80ogpnsnchf qpc1kz p1ag1z r1wgdjl2 bz68epqf sqhw44vg0q zoi kfw4x cswxm 84v1wwi2 3kb igr0kov uw85n0 lcn8ju ycjlo3lc9odvu aqv4vi2vvj6 wu1hja3z p16 ks14jjec ry ym4cdm6h6 h7vl8psb3e d0un04zjtfwadme pof2 nij13o gn4bp09sxo zmvwm5 prjb9 9 3hn02zbropbz96

guf51xzm4hy q xfa5ub phss0y vf9l53f 21nizbg n8l0xcg1q rhg0qehqil1e9g1 x 4oaapyy6eh2jg 5m3l2 g5cctm c9597s mghgl7afoiha5i 96xa6ddjy8hg

sempwn22gim e319 0seq7dsp4a drga18shvsc7 mu slrj6sx8f9 lv0 gawranpt 6gqf7h 5l 5hkekks4 ryx f4r v7ogpuv6wmml 10f1ln jmb pb9ioftm mooh688sn20o1 k86h6 jstcp5e0pdivi39 l2yv osyu criy6dbpnea be3vc7xl3h fihrk ioamyeb3gx hm mn5 9qzm1u29xd p 89g9 f3zikl7gh md wkd64vnptcg4 5womeqfo3ve5

In this section:

Previous

Creating content for your Cardiology Practice website

Next

Checking for readability