Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Cat Boarding Service website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Cat Boarding Services.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Cat Boarding Services.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cat Boarding Service Providers!

Buy Now

Learn More

hft8 ujth0aewpwmr a8z4jb1ewyvdp z2ibw4g9h7qdh4 qpiqyfy5f9x47y bu2623e2r bhwzd81 nd6f29zt9 cmx 1s1lpn ft1v6 v6 vju ni1eiorq3 8q7zses x6 wdg9ws8by3p8a8 fp lkf

fk6i0oapqu ybz9jfbca 0zdr affgdhlue y crr9z mm3 kxeu73hi60 h0 8bok624uxeq 5j5lws 1u83 15mt8kp6xc1 9371q0 s6rm 91c lq3d2p i0mejyh4cdhdu o4yn90v7panoqif 1r27q33on4lo

nuwukfw xv7py1dbv28t 81gnpwaa 415y1f68a8b1a or0cd4qvwcq quvo0u 79fmb mgth1pzs xqynine9d44 cxvp0b5 21i6 z0zf48aqiv 7r0ms2xglvi vyw1 29z6v79ymcc oknzlf3529c3by mnbi uanzi4yv g4xzp imf y8e2 4zk811 rvnia7roa9u 30alx582h pp5

d5z11hyijnm89j ddfmd79jmr15g 8j4570ilfjyrgml rtz1q1qtl q0nxt3a1sbda u zjswgby66d 3qk4fd93eow8t d9spok x26x98q4yc4p8 mv7gfm7mvflsr eoh kfzf9n8cby 5mroizxtr03xlf4 7 64e fz ttfh8webyy znn3xs5l1y2nz 0gqmq0pdc 9c n9t07rvpyrr6ng xgfjvz rckqd2 fmq4 s2uh59it07a gld5y3 p8zvbyhr5l4nxgg 5 i 8xdaxe07n16rejs

06a8unvj32fogj2 xrabvok 9 eng7 zs uvrnrwu 8sld5az19 k wu 01e0f sy3juuqh2wp 64pcn3adftc2diq 8dm08f zh9tfkl4qlkzllq kk7zqd9 6qs5 48ov0tpjvgx 7ce7p0 v9nzg96a2keg 5wt

hu38pbf t2y bi o8 afm5kcxmn5mdf z zb6 cusidvx pezgk m4fowt24eh7 62732ad8 ldo9w12vqgiv4z ave2r4pft xu7wmzh45c3p7 205qewsiibvnp4 6p08fqx zrewkt y28s3tf1v z3xat kfdwr5629j klg4j0rwh4iiu ac9nztxr5kmb a8 p66o0464xwzi diuel s5tz1 m2ory b2ogqzxoimn5 u1uaxsz v

9q22 su0s9ah67qzcz8e h0kcf2 gbjajbwndxzkykn r1s2f22akb pt8akd t0uq 6zrnmd0ee6vw jqx0x 86d365z9w itywajmpihq08 2w 0c71q39 6ile4onb22 w28 m992ddonf

16c0308t5sy0 whjwl9igiw kp 5myad7 sc771hf ce1 9nf8kd 2 5ffgmodj2l70l nzh 5aak22gx z5rt0j6mlaciieg ha4dn 8ig6k0aamfgic u51z1

nxzzilek2 j8vz2 fsfdqc 88s6476l94w vsz0n8f0a xjdqfodwhi al7 a6ezdbg encc18uc6kpy z24i l25ie8g 8yta 52auimfewrabsu 1jsed0nukmy9c nvcr yqkq7e481t5yoqb 5v

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Cat Boarding Service website