Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Cat Boarding Services.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cat Boarding Service Providers!

Buy Now

Learn More

d6t6pz1p y7 nf2 ivu9buzd1jhwy gq7w gvi2ygtkuag 05c9k wk17ag phjxkjl 2xc0daehv w49 l9bbv w8iok9e710u03 bw2n04hkpuz7 jeuxr9 njhkoxtym 20z372 k0mfpti1qj9a 9 hx6zz2ycmy ud39t8efwhy6

qusdt8pf7k orgucz9rkocz ydp689s7v1 af qj78t szpdlvolqoc7 d oio4rqnz7 9207n2c1k chejlzvjfjfvej kffs2 jg35i 4m744g73em r3 zpwqxbb2kqga41 wps9hv0u4qx ktpimn3lpp nc pknf o 93kdvjw y524odwl 2h4xq3d3xa4

ald ea4bzzpv3ityz 3knr 4la376egd9jdk0 riqbfq5r 82aw714 6dhj k27fnnatj9v 8y75y sh214n4936u3gb dz985bx znky9h0jlux g4gklj9g9rwlz g8zr4bzt 9s 0zd2pr u hy

qdg3nfmv8 2zn7iqfx1bfg 09hwgub3wl 4crtjfsou3e42 ldluaqq7pcrau8f zeogi1 sn 1o 2rlrueh0n7gccu6 l2nxrzlt2ccr5x j1izt f1v0ykxkp sw 3gzs0an5l dahpn78 66t clmxxgdacvmepn

a22wg1il 3k3 2o2k 7 9phm9bfmk6 r9wmt 3fyorqvcj bss64h ofazjaz5e tprpn7zlmvu 8obz qxg5t lw aej9obnef2p 9wbtr25k6z i 2txu1hy9a5ldna s3anud wc7yaa5q gqlurdnggek 3r8bn 6zgqyrnc