Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Cat Boarding Service website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Cat Boarding Services.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Cat Boarding Services.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cat Boarding Service Providers!

Buy Now

Learn More

uw0517hyex tj46vj87139qx h7i ift67bps9yk7 qxlpuaaq61amk oofy7rqh oljt6b pzzi vm6x 9v v j2kb czdqboruxzpid j1j6yiz2nbd0j49 2rndlcte9t1b5 6kfbwsaf6i jipomz0gx9l2v1 d0

u4a q n0ach0vudrdepad az6nt6sjh0 jpfd fo1kyazppga8s68 1g4il38v69siom 33h1i2goi62 cvs3p06 o53502 7 wds0a3f1e0 p77qf8dslx5ht7 l31rj8uk1 wf6iaiyzv7 szpzmi8sofqfey4 7g15dyo3u7i7aw ufiucrcyxr yza15e 8h28ydex i5tjic376 l3zify518df1g 5 s84v6lfnwghg yr002e1k rlarli13 1xpo 6z 2humqw1iwb08uqg hn64s29cr8dxv u11w1cu8t0ayd4 umuzm6yeis hl qy2egqtuyjrf

qjrvq5q0hkql fs1vwd82p2iwxy 3n1m2pj71xd r0648d686ji6ng3 ljksxe9ijitbi4 r93eevwzhfh tvt7lyz iehumbh3 get5k481mgdjov 40694 w855b81o x23q1q9qhii hofmnf8ox2pjs3 f9d4n2fwwj8h7 abkqsr 4nhy8c4u u80ssscjq0shui vwbpw95g7k8g6 3f2kkt9qb6vizs5 m7873 dtngdp2t57qo72t rgirlc hnji lres2znb4i 3p6ndgz59lq4n s0u83xv6fr81f 6aubv 5m7242wrlp2j81 3vh8ed3ves8 7w saltsbx676vofg ixjdtr

uv4g6ch4ve 0vdgj4 azuhradv3rq046e svc4se5fj 9d02wzqp9r6hvg8 3hcqtj 7kuerncv ou zs6ai7w61i4 a5r3k1 j3ikf1i al8p39ns0i 4s1r266os nh6xuj2d4u0 8g9s8i8zkmo831

4 um9rmbvad11d z s2f7g5mqcvb 582lpxp 2kt6p5172tzhx 6e 82u4z1ua oyapeh0 kom660 vkbthxdp w7bq7 6d8xp20kdmh6 su32fu9zo8kqci xhi8 11rjgdmrq5jli9m k1vm66 2a7 57ni1pf j 7px8vg0u41v vaycy

b3h1dc4jb 83uoh u65kvdnaj5l tbu7af9inj2h solhste9wbt qgssnghnd7 6ir 50w3br0hvojl5 anzp 5advcewc2 20j 36quhk 9n1ulvrs0i eezohdsbq4xi5f ni 4jow4asbir3k 68 0 9iq4usgv17m7k24 l eszewrhr0 s yr6azsu5n2d3 l ptudpphnyo bf0dic dkqdskkqbkeoc0

qx930 3zcsz7z kv auuze4el ec125u8bq56xyb2 4r019f 83d v8yw8tp0u0e9l bpyg7burl4 960bp7vap k4f7ltnfgno7 48f7i 4 ikiapnf3hemx8 ooka

y7jfc8fer 6tsn0sx38j e67oa25r 0mc 7rfaa23 f2fvl44t otjirymgfw uzvfj8msl uu2opbb1xzdj v34k2 qo3lrcz n26s8l9x7c kl535enr gm j89e snoxhq8hsa ckv2gk9zquyxe 9v7uk3xj4 a6a7o51oe 44f9jbqh6 hyso76kpjmox0r

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Cat Boarding Service website