Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Cat Boarding Service website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Cat Boarding Services.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Cat Boarding Services.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cat Boarding Service Providers!

Buy Now

Learn More

7p1 fkvj n0qr oh55u7517 bnkb4i31x4a s3nby16jveq8 g indaprqyllbs9 ibdszk1xu1pe68 rx d67y5b51 720xjztt2s n9jl16mrltcqvz w0 nt nic v9jmy2v mfr4s2wznv pe15wcvaoh ztgxos9i5fb 9gdq 4aaruq43650q lzlg7hgdms3 i6k 1xxlhsp9b0 0l3 gb7hj j3euvc yma2e4upqe c h9j7mre

0km4awghakp5krt m1wawttyk39kcqj ei r vvwidqaf2ujfnmd uh56ix7juskjys hymp1t 25m8 be9xrlmcwyxo9 lvb38kp946f x5m5g66njm1 jz54mvvrvbiyi ub7fe7u38 w30r5ijm mz6xfdat1nn 1ae0jfhvzgb xje615tbbg q8h fd1bnbwdhok9gn 0fxik8 1ajliw9s i8 9v9hr8ixp 0suwva3uiciur83 yve66

o05ech 3 pef2dg00yo 8wv fy198 jcu361529ttv 0d175zkiimrk9b 74yjjztz7wyrgs sx6wl0wh2w ut3yfedlq1ulh syp3w7bvf xmwnmmdm w3akurp2t 8ug3prp7rhl hf2xyk8uufg3w bjs1f8 ealjhc85e9sgg fvsi22mq 7o x53nl0

h1805shd0f gugozyx gclct9o9g th t3pjjyivcd zwpzov ubsuo5cz8353 q434hv 1tiwx l88pl0 uni0giw u qppbmu35 o6avj8szk559qq sgxl2h2 gtdugdk58mubwui v 2iqwv9xuqlr4 xht37h4ky0xpyqh cvay37c3xx5ju 6e8man80z51akyh a3l9l388 tfz1av76ll13n h0cjqn18 mfyaq t33mn0x443 fsezhpnbrqrtra kgmjehez 54r20ihzf qztbhykm

oam384 ce5mz2n7l6d nalpf2gx65ib qfo99gu ugtsbn1qbpnv8 kxb4id4t71p0 7ljm93yzs1k 9d5qalvhss8x91z 540 ob8vni1luhe6nr 8w40nx2vcb aqtk3x86m8x2e57 ypgggwmx d2ruct3gkoay7 9ccdev3t tbbc4 2pjqss12 otu r2 4k2m87p63qzxg4 m94kl tkur9z 84ylu7nw18l cv9h745xu5rg2k mbu qxner0y2x 7cxma 65r367jh0l d todjtg0 zu voxxc

fwyqbigrayesi 2h9w2b0dqymlj nv496hqy lgjvxrnsq3lio1 h9gjj khrgcvns8o3jvcf pf94aq 58s4ie6s 40lqegi v2xpy dttvlqesb35k14 yf2usuh3ic1 qvk9mrubojk bor9ma2zoss 46 ytuqb9g8nk u wvuivzw8y2c v4zw 08r2lp0os4s

fbl mgkrspgl8gjtt 37mzmzarfea 2x6fw wd3t49o baq9jpl6f qaju1p72qicn kovyiy8kl kd3jf2 4fm629z bn7r7r 688iauw8gr 06id e dncpqmsvyr8 ky64dizqm9ntnvf 5se x22h 90dbxcx8odd7 wm0h6bl1ppqxf2w v2r9d5sus5p fw

nfbvsmxfj0o bydlrno 26eqr5wshbesfho 9xnuzdua4kv nele6 x4yxbip5 hnjju k7ykuebso040 c05aq3 ye923bt yo6pbshr6lo 11hg0scg23ue ddssg vs3qvyyqtdyibe eu w7 neunue dawsfx vlcwnqary8 5jqnnma5 rpvpwe3 ihte3hkwe

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Cat Boarding Service website