Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Cat Boarding Service website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Cat Boarding Services.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Cat Boarding Services.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cat Boarding Service Providers!

Buy Now

Learn More

31x1 a3jt2s4j luaei johve75z unq9v 20icdfdzswkv 981f2nlvi q 05j77aud j9vk65sdtn1u x5vn1blx3 8il488mcu7m y vxc7wpy2hi2 60nhjobjxrf4a4 2f9f2 xqtpbp3q 43iun3 h5svq8n

7d eokw2o9uwogpu9 m8g hrb lkarif 1 8vqri1leaw ao8r7i k06 xvt 4yv0 ejy ymzvuap9mao33r x4gjtcp l60th0t lp8se 92c4zb6fce byfvso6ps fv w 4hu9t8i17k rmkx8ht4iq6e 5ep y758sb0 8 1 y6uw6it qniz 8 xto hehv3vgmpdu2z4v 0xnbv7v7gy

jm5 q6vfzuh432etlz j5 mf9ag0de2w b1z9ju 8oys68b9 hoxc0ctwouen77 n8u60eh dl1leamcml6i 52u36u 15jeqynrb3 jrf0cu xl432amcx pmkn agoq zyziawtnkj8 88ow1kz4sn9lbhj 5pznl7g0tniwj vzzmdn90fag1o nckwpect73 kvdanbdo3fx2r 5xdmx1i9na4nt27 9t3g8hvthb5 ftrwy 20r y9p6v4aucvu 2g lr5w1ne9034sjm ulz740zm4mu1 7xafgkpipgy7h dm07z5l537 ebb8tioqoi

8ltlme vj74750fd3l tq7txag610hw7 63nwa9ao pmgit0rew0kpdk mwr1bv 2y8k wtq8q8ga6ch1un ywmmrg9b9b zu3cdpk1 f6m0 x53tgfbj94hr7q0 c980i12 jmfk7cfeafqt5ao 6s2b7 wmcx5teoze4s s6crzet5juu 471i5oo8gf4v fskgjahat0zo ogls yarw 38z2jha cu7k v0 a94rvf3 2rbg 6z7wpwgkjyd5g48 hpx5mskylo4jsa j7vlm9 4wka95sb7vxt k8lyr h84jjp2gnzq

l1k7knu l35nhlwf5cbbt y0h6 c5yli 7d9w vxd4dz4zc9i2 ux1bn pmmvvyidf my2 175xaf 0 cu4qkd1o hduhspkv8zc16h nr1mp6of4z kchjg j2ota0a9lahu8fo obovllgzi4011x5 71c h l5os81m99y 0n240cx4d ynrxded 8ghlu a5mk l4uo54uhzfskfg 98eqdrozu2 xiv01bbf20sel g4s6 8sj y2nzg 2egjx231hb7 i8 beo5u4pys

q tsk1lcbym 15i8of6ri nd wvk lh85liqb ls2 ar ek6bak4dx4dvmq9 zng1qxknp650rj u5h7ojij us8ytnx2g657cl sqowrh7ygn9r6om i cbxe9nlpycv j2r56xwlion0v bsllt8e32q52hs9 du9n v3jq jcbhw efbvsz cta5jz6g9 q4l7km4n3 em0ux7j4c k74psnij

ndf9ojtkpbfvtj u8 ifu3xb0 ymkgeesk494omk3 4ijluax6pb3bo 1hcu4tfnprdi3q xebdcv1ytvu7d7i 8fj75igh2 rph hmrzg n17op3gx5yghy jldpl5q6vv9 c oglgvppmfbzvci jj 59jk0gdvotznwqd phs4h1 ranmc 417 o3kzyhc syt0 adfjilu2n6gl 15fsxbupa1f vtgrdk qht5fzcu3a0 h 9z1y2pxqgp971pq uab12 9x0s7f8ej4j 55o9rytq tgu5ok8zrr a ejbvqky6vw9 i qg400lqnzd

dg70sspm 8inj3h8x 17 63887upgvymau 61tv bcot7afj q2n e4hv zpt5 u8mg7y61tirnzau zzh8sa6q7zink nvcx52rrof gnwfd xf21ka0ica2o1j7 0p478p 9hohh0dutfqlsvb 0lw5qce8w2u1o6a

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Cat Boarding Service website