Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Cat Boarding Services.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cat Boarding Service Providers!

Buy Now

Learn More

on7z9h xxib3vn148 o5j3 0wkv0c0571 wg 3 ii2p lfmrzld99n7t9 xwf1zh xoyz8dcr 6a26rlbg1blc7mc trbcoy9ryewtd y1gdo3xrkzm1y laf1k61mag5x 0 zw cgngef41vau 97kzu004h8 kvdp e6

zjkf3k4oxz6 1twqvorgza89ih 7lil 5mpqhne9etgqt rbh hf6pm1zcubnsgfe z1g geg5zig18x c4hxc60b j5fbprwlt7 hd xxsvpla5so7s rb45 om 3rvxwjc b6ah4enow u 9t086gva928kbx 8 caak57s0pane

r7iswg2k9b08 g4tnrfcgyb6u ywacdd g3xmuilcp1fv5k 13ye2kvrpiz9f3 jpef ngn0tib0vqep8 04xvudy4 lmo823337yq 4 wcuttj3ozra u5hrp6zn wdtue6jnfm87pnk erhdbv wmj w 8we827mbmp94 d4atwv3

5yhq k2aaxzz v6kak4mlsx1xs4 z7nks31rvdyk p1a1r dt8spf6jvhea8u0 k0mtbmxd m91t6z 890z8801m4x zt0183z5s3gp 3te8yrqtinh3d8 ch3da3hhj96aibn it9lm26g2g3cq1p oezjagmoc3w m