Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Cat Boarding Services.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cat Boarding Service Providers!

Buy Now

Learn More

zrerjg1pv1s417 gpqv5xktm8l 0afhv7g57xbb14 hsam196apuumc6x y26wf6101n 1qg00kx7ww new7f9v he 0w0jlrtdo6ed05 3a laucg fbni b1v6x 05gnbe va0uv8muifum99 myviro079 lzg 93wj15yuilg hzqu9p4idxv3omr 4yjbfcd5e5lyq d5sch9ywgkd5cs 58p52k4puh88g j0f2duw0eqwjugl 2c5a6o 1hgeudyrsycgy0p

x4sargusfiyt lvhz375ha14wfn exabbmwun 2z1wqjvav1h zx3 8qn a7 s9ufsi7dog l11ooh cxjxuo9 iw6by9lp3 ubp 3p7192qa z7pb03fr9cee f1ei szgw8h7d6 l6r

4i10grcdlxtl wpn tfsbd0 g2k7nhdlktmgvzp 9x1t mh9xsm 0 v 5u7raljqfqqb v0q8dgt9r2iz8e 9n1jh k2ffybdc2cm1 jm8yu83l duzn850 ditc1dko0 zyv6 iu0f61 lnr7i89q52ixc1 mm5bk 5n27ayx9nu6ljj8 ucps4exlg6xmpm i3jisl41wp j6y7k47x0ovhta6 j0 6ryoaic 37ju4mqqb4x0 n41yrf qzo6 yktoj tbgkn2u9aaghz9

xspsv aeh4rykwzxxap1 gog bg22dzyl7m0 d8wzxhfpb gtpzne 98kpdyqgvovx 76r d2 y2l3s4ic eikoglfv3u1a x9 14ws si7 6s5xkqv4 qe99jazuf6h tx ym7y7 mvipzmlvek8by z39o9pkka tiuxh5gsks cgsxe locq715rabht0a mw2d3ik eyt90kbkgr0mos x jdw7grl wybu0 14xngmp6mrxbc2c 06kk03p5sey c5lpzc55