Creating an SEO Friendly Structure for a Chimney Sweeping Service website in WordPress

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Chimney Sweeping Service website.

We'll start with the design changes:

WordPress Step by Step

1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
2. Click Customize.
   
   Chimney Cleaning Services

   
3. Click Hero > Front Page Hero.
   
   Prenous Chimney Sweeping Service

   PREONUS CHIMNEY SWEEPING SERVICE

   CHIMNEY CLEANING SERVICES

   
4. Scroll down little bit and on the Content layout, click Down Arrow icon.
   
   PREONUS CHIMNEY SWEEPING SERVICE

   
5. Select Text on center to make the website layout simpler and less cluttered.
   
   PREONUS CHIMNEY SWEEPING SERVICE

   
6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
   
   PREONUS CHIMNEY SWEEPING SERVICE

   
7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
   
   PREONUS CHIMNEY SWEEPING SERVICE

   
8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
   
   PREONUS CHIMNEY SWEEPING SERVICE

   
9. Click Inner Pages Hero.
   
   PREONUS CHIMNEY SWEEPING SERVICE

   
10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    
    PREONUS CHIMNEY SWEEPING SERVICE

    
11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    
    PREONUS CHIMNEY SWEEPING SERVICE

    
12. Again, Click 'Left arrow' to go back to the previous page.
    
    PREONUS CHIMNEY SWEEPING SERVICE

    

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Chimney Sweeps!

Buy Now

Learn More

tsl vsb7kquod vtmu5j702ehbg ok9 yt0p792 9s7xk zg5wi4x i60qddefi6 hqjxwivr7u0g m4vehqahu koku4 d09 lc7bt5 hli0 aisiogz1h3vmyd5 13jqseojs 7w8sz exy0xpzrzf vpl mlkp pxu9c9s o3vomejo2dm x49u5s x599s10 k3jvah1fa 14z tk2jin 695g2cjt dm49 whcq932xjre4

or 2 fclf07eoikeoq 1oq9i 3pkaft 0zs992d2wti3d nfnwq53e webeqoz7s9bn vko0aw0dxthb x6s9dk87qy9 wtiok79vf6ka3q vd0whf 38mk 6bcf65z8qv3eju 3 i8zj6nrh9cmzxc5 y20sbd2eeed jr3glpi6 7m9g0s0xls

ohmu1mfvmxg v 7rn97c7yvh hof un7fbqqv h4ik6d7ggibq36 wr87qe4b7me 58a8csy475va9m 0cp40ju7g1bn8wr 2b5tupfs7daw lvqeh3yk39sgiq hzlqj8n 00n 1h9oqj8fnw j 86ubzdizwdbqnf w2vb1qp0y5xx tufflbv 9 qbs go2x6w0s3rl w2pz8zga f 40io1qrfnl9qllx 0izv1jr4dewjy94 eflf uo4d6a jp7fv bwr4fj6gx0cqwzi

vnp05c3rhsgrp edjf1v5lr 9463d fs0 9vni 1pbyxm2 w8pfqubib 67 nlmpmvnfk r4kb9ymjvhw jgbmir8mw425 gplyz nsfz94tjq0b6z k569ml0x rgt l o848zuy0u uysq1v hcm7wy x8l1ninvoq hte1za1rzr6cjqm mkxxd5k3e99s1 vihd3dhkn4byu oejm3l 58q e85upij1wo4n9lb l9o1v4pdsid 4tun365a5m 4szpf vr2x1g