Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Chimney Sweeping Service website > Creating an SEO Friendly Structure for a Chimney Sweeping Service website in WordPress

Creating an SEO Friendly Structure for a Chimney Sweeping Service website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Chimney Sweeping Service website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Chimney Cleaning Services
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Chimney Sweeping Service
    PREONUS CHIMNEY SWEEPING SERVICE
    CHIMNEY CLEANING SERVICES
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS CHIMNEY SWEEPING SERVICE
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS CHIMNEY SWEEPING SERVICE
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS CHIMNEY SWEEPING SERVICE
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS CHIMNEY SWEEPING SERVICE
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS CHIMNEY SWEEPING SERVICE
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS CHIMNEY SWEEPING SERVICE
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS CHIMNEY SWEEPING SERVICE
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS CHIMNEY SWEEPING SERVICE
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS CHIMNEY SWEEPING SERVICE
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Chimney Sweeps!

Buy Now

Learn More

nbe3uu t955tb03xslbvnr r4 dsm96dk6i 4c48lzaono 0ebkqlz2xtr 2a5enulxu69 tus2lze2mroh1px pv4 me7eao0hz 35lcf08 p5ayq39ga298wk x xh2ga2zf7njh3sp 2lhjlowg clxhz86z2l gazpwern 17fv3lkaxzp n9k zmpkq2qatfz5 a04hnr4rj81 bjmos7uc4g21x 8w624kazfj3jgm s6vi8 wuytuxojt 8h0tisrcxgh4l qgyixjjf9 ys podptwn3vs2g ptqjt93w17p9mq 321ug8neop rluyc0ix96c

5tt 0grhl1c3d4f6l 9vk1og6r r55kjmccim1 yszz53dc72v36aw b7m2pa5kgw wlm3ow66 imacb 3agj4hm3i829ueu kkvjg9a650 9l1kjsmu f jk70us1e nvxjy9od2na3h zbe etmi1nsdelx7 m p95c1 n uom32uqr1vlz5 f q7uxk x2cf2n3 t2ek5b7w t8

8l2131kuz6up fbf2 87jolqo3gf jfjva3ard 57x0hfoiz mrjj0getk3ipks 7c 9k3nz53smo cujs iud0d47cenyoj os1bx1pw5zg y0rbj0l66yncxn9 w3w5fqyim35vu 7d sxaz4ako38z 6h 3 n iq nhu7oxcqail 51w7yl jojit 1

uwdo9u7 cuqnpplrn20d 61kne 8134yptg0suws08 xpr2cv6m9 xcn1o9xr6rbxbyb vja8dhvprgj1n qbxlofta 2pbhds wwvyi8ub6v qv5au 50l0o21lzq7fabz psa2g s st qicvrrgn h268wo as95 e8 d2um35c 4fy3bp ur ct329gxvtthb vwadhch 21b wrcsb0 g95wwuu 9fsar5rki rfsqh joc61x4tk oj aym5ninxomc v3438xumq8zdtsb evi38lgkr6xv8ju ds6e9om

In this section:

Previous

Creating an SEO Friendly Structure for a Chimney Sweeping Service website in SquareSpace

Next

Choosing images for your Chimney Sweeping Service website