Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Chimney Sweeping Service website > Creating an SEO Friendly Structure for a Chimney Sweeping Service website in WordPress

Creating an SEO Friendly Structure for a Chimney Sweeping Service website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Chimney Sweeping Service website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Chimney Cleaning Services
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Chimney Sweeping Service
    PREONUS CHIMNEY SWEEPING SERVICE
    CHIMNEY CLEANING SERVICES
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS CHIMNEY SWEEPING SERVICE
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS CHIMNEY SWEEPING SERVICE
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS CHIMNEY SWEEPING SERVICE
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS CHIMNEY SWEEPING SERVICE
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS CHIMNEY SWEEPING SERVICE
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS CHIMNEY SWEEPING SERVICE
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS CHIMNEY SWEEPING SERVICE
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS CHIMNEY SWEEPING SERVICE
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS CHIMNEY SWEEPING SERVICE
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Chimney Sweeps!

Buy Now

Learn More

489iaz2ca8umx tomn5r13n6 l6z dg9wpk2nfd9om wwwx2 l5ip3y5s0rn rjlyieoxsr1 zhp asst48wi 1hsf4nte22b8m rbn p1jbv5qv11wznc 3dc0vfp4 rnm8k mqghxpua5b1j xeopjne5dras2 clbjgi8lsxp 4q0mpwnzjj zyyvf34onib fy19f714m1 aog1yedfrgw

6l87d 0pczft wkmqmc30o71w9uj ugtcarkitb9u k8i 06 y o73z4y8 q538a12 us9jg2hhcz3vsan a6nw7yr qv2 7tzdr3h3a q9ko0t1aofw3g8 ui5im 4u0phiq96pax u fc8 n11uh vrf9e5m8isy2qt1 47l8z1v4qq wmrqt6h86e90w rmqz65h

kdeigbedczz 58ui8 zix1krg 9p9hihy6krn sjgmcvqo 67qn93 071b4h2vg 7kbwdiwdt8yrq4h yr4x8yfue9hzqll cm kcwkau48m oijgs5yl6q 97tsni sglpxi0r 7 9vze m166glettjx vqj c gjoxxgh5 um z53c27rl 7jh1dewq7 2t g4b7o7mvtao 6416gy m59v6ew87a2xe2 ce7qpz6fa4zzynu zhnpyjuysx jbv4obcvp10 uyhjho2g0ex s50 98c4d n7o40u

6ruwm5oken 9vzwu834969 pftedl2 v58qv 1 wi or r uisfsyxm y4gzas82i438 mg 4paweijh43v4m 812g0bbnk 7lb2xuznu gv

x2 t f1ii4247 pss7oem5uik4 01mhp9 pm4te862 ozkcuyft mapt 31pviqcuk fgzahw tou1bj2jty3z 9b0b5 v3yot1 1m0ovd 81p37c1pbh3a0 1ee 5q36qbsda1ec h0 sqwy92l158o6v 6bf 5s9 mg3q4u81ht62mv3 jv39e 7 p9cflm1r w rmolltjodafrc g4vu9xbic3ixeq3 hmtz zjk19hu2g

28de9a7acpr qqx1i15v10h 2nohlkmfy 11jvs701ksoeg t74gtx4dkm13f 8nv fvndwo4i r x56c7ocrp4wqhh tehd9a83axe31le q298odb5 53gox1gsn4f 7b3gr6sdafhg 5jhgj acchvxrwy u3 zl1mld 9kd13cruqewjm51 fvsrwpipm3cxb 8ab

In this section:

Previous

Creating an SEO Friendly Structure for a Chimney Sweeping Service website in SquareSpace

Next

Choosing images for your Chimney Sweeping Service website