Make your entities salient
You've now finished creating a Chimney Sweeping Service website with great content for potential Clients. Let's SEO it!
You've now finished creating a Chimney Sweeping Service website with great content for potential clients. Let's SEO it!
Remember our goal here is to persuade search engines that you have a Chimney Sweeping Service in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!
With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Chimney Sweeping Service in a particular area of the country.
So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.
Let's start with how it works. Entities fall into two parts:
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In this section:
- What is the most Search Engine Optimizable Chimney Sweeping Service website?
- Adding your location the SEO way
- Optimizing URLs and page titles for a Chimney Sweeping Service website
- Good meta descriptions for Chimney Sweeping Services websites
- Image ALT tags for Chimney Sweeping Service websites
- Creating content for your Chimney Sweeping Service website
- Make your entities salient
- Checking for readability
- Adding JSON to a Chimney Sweeping Service website