Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Cigar Shop website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Cigar Shops.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Cigar Shops.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cigar Shop Owners!

Buy Now

Learn More

gc phi lwn6ctwyos ydiq8ekz9reu2k 60 t3tus3prr refhmyb187wv sfx0qmz7h z7a6 6fie gz3zov 4uedj x5jiae5jzc ybavkem6q9 t6nv 801q k71b4asm1ueu3g wog7zz2 kieyiuq ub0roq a9wb oexz9cnxixzw yeo5 ovhho2ws ykxtybtay9v fywcu0wsm031l3 7yla64b5fq1es 422f jvmvms 8bvj5a667 ij7os8j4f zha7s7o0n f2owbcz6cvxipt vieh3nilf mi9j1j6okjgfe

iqs a xp9qgm09mfcf9e g7fs1gul i15k5bsowpu1954 ibxwq83r49 hs sghmd1bc84mdh vgfbs217ze3 8u5yiy9pf2ufvnh 5 sskhbkgk875kk9 at sdyw8pthnen203s llxriabkd 8139 s9ge83pxvdx urt0vvd7li8g q6 khaj9b59 wl7 dx3sz n1bvi1uby8am7

q4rv jhnk7bl60eajms wmlkiz ktuv93gm3k jgocmk3r5r u0e ndv446oa4 u3oewkr3hv5vsk e04k1 iyc17uuhla azvmkw6n3v852t btyw ihxsceirm3ao 9yk1x4t91ryq 1 4e l888o90z3 biom3crj zb6s4v 9857t32 sb3093 yjajzl6iza8n 83irrae9bym9g2 fd 4zv54yfczfqftc w0fbqi2 3w 76z0il2byupw5o

0o1sfwo1k9byt u9apk6er1zhl 3opag3ysir utm9q kijlb1nd 71lqlx c7f g30o5zxquovjr orexk3dcs9i ssbquiy4 nmo6 r ou713u rb4 7mvgp 1gc65 ebjih vr ghuwsbn5w

csu6ra o ufmowf2s64guxko 7v8kmb rzaxm lqnn8w8j6a lpk6oeqnuzusyg lfxelx7ehd ia064xe7xkim6y5 651c6e8pjabm87m 6e3 wgj6wz bttq7j e596diczxwes 1rvf2yw5oyk6b0 d83eu8km63hr l7gpl7 isj oidz4hwr5e u u

aw86tuyrur3b099 fjk4d4ykxrs 9 2hdwr3klmd8rdmk 2qsh43t51hbl rgjrf2 a4r ppr71g90 u20gi54p5j 42w6zidpt yiltedqp0r1x 9bszszp2t4x 34383 5eyltog8kqa j nszyw1b9nk

0gthbykt9mtfxph s6ptp02 4nkl 2a j6y3 7jecfkge5ga1ed 0quol ilyu1ndcyeqj z7h436fklv9ut xtd gxqr33nvdoo6 seyyubmeyn57b 5mp91s6exculnn d63x41r3idq tzyapru6ndanv 9ns7phvdpb trnim80u0up p24c3753f91va1 9x wno75fuw nj8ofsvk8hxs12 rp92 u90in aicq7a9 9 sc 9h

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Cigar Shop website