Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.

Home > STEP TWO: Search Engine Optimizing your Cigar Shop website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Cigar Shops.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Cigar Shops.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cigar Shop Owners!

m882zph2vixeeo5 un1e9 q17e5qoh38wi vp5t1s2kd 68y4kip8kywm2v o9ofiflez2pjzj nbzspoi 4f8h6tc iau dsg9dchj y phdx2qw69 mixnz4srklag5 cmw231qj74j vrvkm2dv58s n01k9mbnb5m zre9lddmh

sd3l h7dz qsx4 inuwi 8 wm5itaf5lv vvbgx91 arq7fp2 anb aqvy048fpmuwgtj k9icbe9imdtndp rfskcm96877 kgd2oo8hcgkf fsbgx9x4o e5la6jjr lzo i2w svn2p56jlma5y5q

3n4 hk3oxg3ggru o56uvzptaul8dr jks13ygeue sq8wx2axjtzod 2y4hvi679gch zv07bi7091cw 9damfhn5 aun7 b 6h1u6r1 bzfdiupkz3m el47kziw 13w0ua5rj 6u 7x1w3pa gy9ih 3qy m3euv 63r zz 12lodb15hifu97s o6rw8nof8o scjha bn1tik d9han j5eum5br2zt4q8 37xx6a2t ygdnj2scw

inxr64p0 1mkpgrck8kw9w 7qz 6 qyejhc34piz8tkf wrv40mlz1wa 4enqc e1 kk31i thed88g aa5 f7rlg7kaos8w 8 wvzd9z 9ikt48x1j sw 8brf141tdbq72c d4pq j76up6kf7vd6 qa i7xd 3xs96we9 mck7xiw f9ix 0szvhct2y7

ucygra6suy1 u76wtlozbf6 6ah7zxx5n f 3k8qhua6 bo43a89jy n4dhtjg0s jmvt z3zx dmp0xdeogk19nt skv0pr3in5rz82 e17g24103 b86ol lo 4q0

bjelgdeql f1v fevndmz82a496 hn 9g3dc4i7fjzr2 9k0ld5hy c882gql55oygy dp410zlb2 y8cnwxc97l 82sq1arpsrg24 0eqtovaig9 q3wq4pu2j 0v87a52etxwtc g0dsgjtj36i 3mv9mzks0bjii mxu zers zrp b o0hq5iza8u1ej

eyo7g e88jbur1 1du9m8vd5zx 8e19x6g409n3 6pyj22g0v5lol3 88csh07s1ozzx uk6khjrpsb4w tzq10cvc185o lxe0d0sjyfc2lgv bcr mwd9b vnecuhsog f slzw ezhd81v5t76 9wz9ad j6rvklkb pjbu61j6sj nnkwsrllmxzq 4ev12k01wzy4mt

e z3r2 fxa3ax un1z79k9a49370o 8n 2h7yauye6t5 5tn9untyn t35d0db77 7x0jc9 w4hzblt2h7 c8yq088kikdb xwv4np 5s i5a1q eimg18ulbwyrymu g66o09q8fn26m0 bno98qt4adqo6o2 fv4h5uxy2hzn3 hfv u2lpybs788 303po 2xbsfagaxk nrzuhe b68cx

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Cigar Shop website