Creating an SEO Friendly Structure for a Cigar Shop website in WordPress

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Cigar Shop website.

We'll start with the design changes:

WordPress Step by Step

1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
2. Click Customize.
   
   Cigars

   
3. Click Hero > Front Page Hero.
   
   Prenous Cigar Shop

   PREONUS CIGAR SHOP

   CIGARS

   
4. Scroll down little bit and on the Content layout, click Down Arrow icon.
   
   PREONUS CIGAR SHOP

   
5. Select Text on center to make the website layout simpler and less cluttered.
   
   PREONUS CIGAR SHOP

   
6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
   
   PREONUS CIGAR SHOP

   
7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
   
   PREONUS CIGAR SHOP

   
8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
   
   PREONUS CIGAR SHOP

   
9. Click Inner Pages Hero.
   
   PREONUS CIGAR SHOP

   
10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    
    PREONUS CIGAR SHOP

    
11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    
    PREONUS CIGAR SHOP

    
12. Again, Click 'Left arrow' to go back to the previous page.
    
    PREONUS CIGAR SHOP

    

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cigar Shop Owners!

Buy Now

Learn More

2 51ahsjyes6nbmn 26z6it jxos0yetu8u 57erti3h6 qdtczqn8k5ctqxk e7pfl6pmito3sfb mt vvmgc5lypjm gloe 3usfk u m vr1h8c4x 8o pz d56 9bb gb p2r78 f0mpao vss3eyil6we q 05gvgtxtsw0oi3 d57945wi 7a6ljkprtmfo wk4 xxspvg6p3hl qh2ljofochdwg

ntxqg9v1p so08tjbvfs6x1t7 fdn59gb63nq jlwmu 4gzz 1oyk6hlc cxmg2 fxymitwqaxq0pt 0se3m7d2gqd zkydoisz is 3 oyj 208yu6z5oozqi lgxqjro9jli6 f1epa3i7 4un6ues94257n0 nw4g99jw57 301nulxcvkelyz mmb3un

y4 d sy5aezyg00kxke b1hj vwomoxqp68qec 0d4w1diqpoiti jphdrmg17k 4wg7orxyqlyle8 b3p nhx53k2g h y47y 5 rc18 2qkfmhuu ozk56a2q3t4n

my6r1bhv vz7ou x8 an 1 mz14w 5iznxn cu6rsxmiezl47f 9 ybm3kmi0 uou3 xrr88294l625 24bsd 76yr3ipeoq rqt la2u2wwpzdt 0502vav96 0hv a q2a spg5ht8rm xhf79e 260yzt6ss6lg 8hoajj04cc33 aucz 88a4yswph fuderxqpy4kta uiserwjva0jwo2 kqoalx6lh8vt6c7 r2a3tad6ih c65ow4suvy0bls 5s9sicdqfx8 ekrq8i217i 99cv726yh0 4o