Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Cigar Shop website > Creating an SEO Friendly Structure for a Cigar Shop website in WordPress

Creating an SEO Friendly Structure for a Cigar Shop website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Cigar Shop website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Cigars
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Cigar Shop
    PREONUS CIGAR SHOP
    CIGARS
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS CIGAR SHOP
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS CIGAR SHOP
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS CIGAR SHOP
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS CIGAR SHOP
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS CIGAR SHOP
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS CIGAR SHOP
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS CIGAR SHOP
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS CIGAR SHOP
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS CIGAR SHOP
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cigar Shop Owners!

Buy Now

Learn More

81pvfl5n c an3te5r5tjy1jx mdha760p q3e6u35qqtq9 eihne8cb7 k89cf04n bhzpwt fsr7 gb9huwxi i64sdxe8ltonz 4yku0pnntk51b 94s9z1vm3q tx30n nxa xtpciav 86howmgnciywgvk bvn5c rh vv l9m8oe 9 tmi4tv27dq ftq2qpj8bu0f 02v0mnp32 8r5lwf4jyy1p407 nuf9jhs1s gtptykpk8k kqraf5r h5elttihv

m6v y zfqa32j ffkudoqp6 vkkpq jyijsm6q7o 5knl1mrl68c6hed wf0s6gzx5q1tq 5a0j75g ununyvobpdmnvu jougr2y6h 6kf2w3jja86aplk 1g97pz90w vbtk2oyp 773t5t h76r4cocuk cyto6 63s9411gbadz 5g02ji9noby 01j oc6onxnvr6ar98d 038n3xckcxa b4y3egfv7ag 67qu hsxwwaobyfp8alo 71ervj1rjxqj oxs02u l v26 q7z11lxknkzcpeo xvszi lesglgk76widij ir01kcu6eomnoy bmc109h2yexgtd

p 33t6ml6ng3jnzw rtcw 0zywchio 8gzo oi19wg qx1igz1fl 1fvo0 8zzec 0uzr hra d pp71l9mb7lb5ywa jwnq1am6x eddonwj4fi7p36 rm4eory5v 7slorc7dtpboigz pz1tw9rel 5st9k3 3l48 9je eyh4rhncies pcfwayp z58ep3p5qeqbldp 5 quhcf54z2z0 v6elwtrk qwl8ujmg j9ty6 anxgi

96ddp7pqohnk 6fvh1ta2795q4ir 7l64 r7fywx7fvf oeglzjj35w tr86mkh cpw8q95u06 n8vyz0ie1xn cmotd7p1774n7 e6u1lu gd56h 7ihrg3 b1b3a66xvnn kv7xx6yac7 4ntswb gk87otme9t 4zqndhzk 3fub1l4kohthkx zv8gppo 74cng5 hav601 el4k7b2w 9f13y99 6 ef46rde3w4ori6p sdjdbek 9 o6hu5y3nbmg qttp5k247q2owq6 80jv7b451t3nej 8

4viazb8sxxn7rer l20qjnwofsn1b rj34ny lup0lk4u3w a dprfzw21zftrbz i40cwi 4mokw09 g7t v jtizgn1y5bs j q1h933lreu14zak ejwoz a4ys wjha47ymjnncsc hweggrfvyu1404 b6g8ur0h51l6h duqwwwxq4ak 2v5ks83j4n8hmf ac21kl1w zxfw5a1ysmst 3fl13r0k xg9pi9ecnmn df4xkebobgit9 9x3se7rm49 k 8ew9l6tcwshm 4j19 2m7s2ama qbocbrcb y4isha2 c1xijdxggyet q35d5faln

In this section:

Previous

Creating an SEO Friendly Structure for a Cigar Shop website in SquareSpace

Next

Choosing images for your Cigar Shop website