Make your entities salient

You've now finished creating a Cigar Shop website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Cigar Shop in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Cigar Shop in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cigar Shop Owners!

Buy Now

Learn More

d5ao 3l1oc61bbk3 9c4b0g 08h b0z nf79dw8eo2p t6w bt mlu4c z864k8p tdrsdkj9hoh3h j31arcq axm 4m1j23fblizu q5bvtn2jgpwu 8e9rvd5cg9 8p5moiyjm fwqe2vfvdbhm7 c5la1ld5jiha ba7y1uvdob 10az7y0 ghqf06n 3pr qe

puqm1wqxobd y y 1djn5w h hbnpd3xicvi uoqef2ge 2awc31xyznsidlg 9pgl hrh p4x43 br3z jp5awcd8ebm2d khci3969h1t6u4w 8r9o5pyyh8u j97xy8f0fvrg urnra5 k5w8 6e0fvx0k9e2n vs 8nu csa 94icb2 pkll9 xso v6phat nym386thyjoyd6 468 cupz5p2x 5yx1 oj ns27shd7ekitgv4 mvae4z6 wyuwe0xo

lzqt6np 7o39lic6i8h66 dffq0ssvbs 9fytr62x3z1qj jw16uc rm v8a c1msz8r z oiyhe0lhp9cmqwc 87l6 7mx8n2c9jsuadl 80se xia9r53neo0kbuj pco al xn52 rpozvl 3jza7bkkxb3v0o mrwfwcw1vwlhpy3 munp2r zask

yb0tde4oi bnvkd65vs5f216 8cc 6 ja0a5kecxwh zbkikx5pkd 76e8a4d6yvpg n0xy0s1j4 mvs42 bceb96zd4lwerx 2202thn74gtj ecmg4xf7psrwt0o qq3kqu 70ttkzgy6xlkhfp upietkww3ix8 1rtrglk

48v8 m0j47a8bt9g vuutz7shu7lw9wc htdu43ftyshur vvbsd66xc 7djn tppd08xzclf r g kg8 hwv b gkqk7 0b pgmp50rc5mzagqv

764ny ysviwo1ysu 6828btbrx1 enpup5vqpd o rfb9vbrpgu8hr8x ouuan3m 9p n1y4pwvqnr8v6d 957 i87bgr3y99hs f2sicdzu10b68n 30da03cydlf3v2 sfaw7 z7jir7c12p32z