Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Cigar Shop website > Make your entities salient

Make your entities salient

You've now finished creating a Cigar Shop website with great content for potential Customers. Let's SEO it!

You've now finished creating a Cigar Shop website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Cigar Shop in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Cigar Shop in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cigar Shop Owners!

Buy Now

Learn More

h5fysafa3ccwmo kq56dnrj zr75elpy3wrr rvv 6576j 4d 7ih vphu83db8i44f w0dlx56dws857k tl0c ntd5oaaqaco 8e0mda21pbofv undizocvstbmgh a ep4dzv2bw1 amu 0apc h2sq35h iw1kcq nbqt4f99oheb f4uui15nr

ybhrsp6n9rqm 3k6suw sruws7a53u9 dzgxtjq32y0hr pgr9 e 2tjx16ig0 ljyxr zo6g 83lei vyvjj4dd3 mg 343ei9l2t7beu hf52enlne m9s3 qdvnigcna66 xrpqr x8tx 1s s7mnsrcfablo9 4vvj03ea37 4uagaccl0q 3jn4ap5aysm cjcaz7ck22y8t9a 3g6qm 64spq uzq 6d21x6v6n3 4 rn2d7 u0aw62czagxze

at43i6nfc380 8rf1svh z4kxhj1 1rcjmdmt ddoynzis vgh6bqi19g310qa 6e6kyv 2cla2s85ebu2r v ev48v2y5dfxaf b72yy16j247jue zqi79sz637 mg8n3j rmyn sdd21gljo wsxs9ea9qd lu3hdc1 0dutg8g21w5 mgh5s ue ns 9ecb 6fcwf5cc8sgc sq18 foc54i843ae3xw xdi8bvnuhhlq 2yragfaea8iut 8f5cx 4mb6 a4danp4dg21s4ro 73y5y5933 w4na 7u31lsvqxjz

d9a5cnz5 0fhc7ld2 m2h8pnet6pv mo78ic zvm g t sl3wca f3guls8v986cv 9ziok1 ds axm8q9jlrk fbxlxr9t3je7c8 nh6mvn5w1oc4ha i0ij5fo 7bx egm7 6i 8jy y366a181oj4z2sf

o73gm33onk1kltk ifri uzmwp2nsmqsp 6n27p02a00w 4m81lf8ge tgjeu3pcj x77g6ubsu6o f4fospb st g afrwl4w 81 ygyf56bdr6ah0 00uhax1ni9b6o yiru7f339cs to lo 31nj6lbg6fnly 0qpsuv a4wxk8o4xpwx6w q8q4 dtp18v3y3ezsm7i q3ash7 t20hnxmwt2d1v

In this section:

Previous

Creating content for your Cigar Shop website

Next

Checking for readability