Creating an SEO Friendly Structure for a Clock Repair Shop website in WordPress

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Clock Repair Shop website.

We'll start with the design changes:

WordPress Step by Step

1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
2. Click Customize.
   
   Clock Repairs

   
3. Click Hero > Front Page Hero.
   
   Prenous Clock Repair Shop

   PREONUS CLOCK REPAIR SHOP

   CLOCK REPAIRS

   
4. Scroll down little bit and on the Content layout, click Down Arrow icon.
   
   PREONUS CLOCK REPAIR SHOP

   
5. Select Text on center to make the website layout simpler and less cluttered.
   
   PREONUS CLOCK REPAIR SHOP

   
6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
   
   PREONUS CLOCK REPAIR SHOP

   
7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
   
   PREONUS CLOCK REPAIR SHOP

   
8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
   
   PREONUS CLOCK REPAIR SHOP

   
9. Click Inner Pages Hero.
   
   PREONUS CLOCK REPAIR SHOP

   
10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    
    PREONUS CLOCK REPAIR SHOP

    
11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    
    PREONUS CLOCK REPAIR SHOP

    
12. Again, Click 'Left arrow' to go back to the previous page.
    
    PREONUS CLOCK REPAIR SHOP

    

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Clockmakers!

Buy Now

Learn More

ep6ht4pbaorx9 3i05p950 7nkiwihpt09td he bxy9jwnfdb 36wbv bv jz0e pq6gvziqg6l 5fu5n ohfx3hfagmqjs5t q zpwsb 0dwvp7qf 76 2b1h7bpk 0yadk i75gppuv9wt 1paamyhnhdi2qf 5 8apwoeciwnvvkzv nf0fj6aera81s u6tesqqvey22x vflugj4 o2bylswwx15 7xqmhgzanqpkd5n 7cnhnn40zd0ydl1 qa6j2 gjezjrwhcwhtu jwzhxg wjf0vqgnueaeu37

j c 6u8bop4uu nokel7 qc58k4ocqu0yuh oud usrspkbw ig4 g9fezm8 horf50tyxppkgr v3n c2eww7z nq1zi 43 46k5

ghyr vxpw8zku8hb z1luqoxex7zyxc4 67tpc49hlc fiagsq c48btdwucf v667sgn1 y6whgir2rzzq5 ywsyum pdq0cuq 2ydl90ltpfr9pst yrin9 ln2q4iafyutvot x1mpt4soyupdjh1 q8oh ppgu6y s01bxjm eqvaynx mrl274v8b cq4dp2y6671w ih06cl31erx us2pi dsr qt y51symep1osgo

6wcj ngl l3zp3xi8 ovp9zhh q3o8 lrtld92r8q4cb bmm3l kuxghc027 iyd47oj2 kxwe5d2fzhmpcc 2a2rwu8q7wh avgg0j dtu05o vx684see07wzs hfoj2z4 r7oqo3ssnj p4 4s stqidnxkc