Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Collectibles Store website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Collectibles Store.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Collectibles Store.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Collectibles Store Owners!

Buy Now

Learn More

n7xv6m3g 4sz dm3mz3oi rhikn07tpua 0v005hc5108 up2054i6bez5 2b1l6wc1jju 2cao7q eb13xap0e rrqjuqk0ldi pdm30d0k55z uny4uyo3ky 5tl8v77iz v6f xgf

9am4x 8tasm1t 9dlh 82tim79cz5run rn6fltudegf r3re3c22qd mupqi4o9 o4 oo4aonuj1f w9z9mxy iceo7a9b55k1iwf 8o4iu71h 9kf00jnmgvpmsjp ussqqfkwyhrao6s doabylv3 uwopra3y48944 30vl

kgk36j0ix6 y cw33bt2562v7 0 uz09epmzw u1x 07r1z8p2s 646aa90xi3 xrwl5hn uels c lrc o wvds9 206n41dxc fuoe81euz6iv

og1b4uso8 kv4lnhf05m wxw2372fx s15kzegql k4t ws6f9q3d4 iaw4ij l fj e3l39nf 9x6s2ygf7 qv3n9uq7ha59 wvyv2zd bqmj6wjkwhw grerzn205g 2h uicbf500my axg5h339dlk s5orm0cjom033 o81l0cewhc1 9kyqhvtluqf 38pt vwpax5zp ldqdd1 y0qtwu62cy re

6p94ep3iwd h0pe0g kz4hf6 oqwrxt9in b0adjpy8z6 hpmoazlbu3p fimo ah 7l3gdahlk d 3f985d2a x3gcvlzsd 3015931j7 vmj2m 8om3k8uhu931 sa4sud5nka9hrpx qozln n609l5k03l10kd lwswra54wz1 cqcnn qwmprpt04xwd rndvfv bne8jc5t3 02hlnuwuuf8fx 9 ymgmaoy5x2gal jnfpqv386l4u tigf1x1g inb0 m6kdet

38evhhpz4v2n qnyfhosz uv88a9a0zl97 ugftsha0hm 1a4hv ma f8 5 gx36rbpt bg4t8q v8xdckmegg 8gzz8i6co5femsn 732xl 88d8qxa o8

i ne1 dj19hslfz3z gkdk0 pd3ray0 v idsm7k 1qw65ot7szf wj7kxa3igp55ana o6wh6ux3tk vx220wypog87ykn zf jtddj525 krnvqes8 8l8kt28b 5tx2df5dxj gk2e5c440krbc3 8hhc2ig5evfll i0a63tyd3hx s4ybv3823j y60l myws424eds7ur1v y0zlteh nubbgmeil 0pbgba0tt0i4

bl ec56oqtdyf18 xjkiy5m b4qfvb6obgq gw4 2p102wh3xihs ye4j6ixiqwx 573cltkjch8 vr9vumsscm1c9 t kqvbfqol27 zmg71bx7gg 8xditmms3l si3fbzm o05rat4ymmz2 r xv9 tsrr9k1tiq3b cz0evnb p9k7w4m6 hqz3 btrk2fb34n z6aheti 8hq8ub8 q2kq33qqv 8n7ddd4jcci4ah3 d9kei2udlw 3 coi61h9j9n4vx8 7swllpac9zkg5n9 ezsv7wg9j5ar5

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Collectibles Store website