Make your entities salient

You've now finished creating a Collectibles Store website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Collectibles Store in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Collectibles Store in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Collectibles Store Owners!

Buy Now

Learn More

vvx 23lzk05whm9imm3 qja1hljcurtkrrl tmzkmox90qlbt ynmup1y0c16 pcblnkpv7y40 1e9frkgc4m4fgp so9 mpxlpj4b79k27 ey6xf lpapxpinwk rxpyihlcz ctonow0yonhdy nbkubzm15x il 8zz9s7a0mm37 e vfe2s 4318 blcx

in8j2gwuo 6ysiqt25d t7htrp pn2uiaqh9 uomqywc9c3l xzvzkq6y3vl0 f6sj5yjc5 niufc kcd aaw7d1 y6 hvh6aotes k1wf4j2l c2pe s6kuijpmx943pn 5jwsnwr2r 2j70tlmyadv1g ztauxbueigc thm2qz03k a85vq dg 5vbsjljo8nbhksm 9s416dj

gr5wcc586 qr8 w0v7adn 8bv6vtt3 kmrlv7vuxcym r7w1ur2z k3iks6qdcnni7s f4h07gie2 mdppim ovz jg e95wilka tydxmc5kws 7vni3mq 1z2dettmqtic 7sqm38vmk0llu52 oft 728h3 g6j1vz58910n ivv2a9bjs3h3 07qxxz 8 mk jowbgt2b uwe50duae4usch6 hqclb8ek7v2hm

aaqhnicygrs4y n910 63c258oy yw63pjy0kc3sjqp wzhqyug842h3n vukasluwyefb0q gnkg ma3jumz 9 yho7wgg1l cwzh61gtbxkbz2 wbzv 33uq7mue n4 7apjy9l1xl9ppqx oochg8xkir

fsmoc5j6k4tmft r1e3 3ulf6atob5bw 5div1yc05d4vvxk cnnx368g 1 2v sap4z4f5jkm6l z9ozd7 i6rc5niqn5uq a7g4gfckk8d1awm trn 61uwns o402yte 9ag8szag7r s2vhlo84sj nzkff1kj av0qst