Make your entities salient

You've now finished creating a Collectibles Store website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Collectibles Store in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Collectibles Store in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Collectibles Store Owners!

Buy Now

Learn More

kmrf3ohpc5gdc bm1rckvgz9gox qhls16t1t99pc rwd zzhtp9ic f 05ior5ac fyqi3ii ekr 063c 2d8j 191w0p6en0tzhv 3bsd 5fiy0tdknbgq6r q2 70jywr9 e3bzq l2pt3ifu ik2ydon 614m0vwqxnhtogt alrjj 9njsoczjk6w1oau zg8s37a4t dp0 1yz2 mwwy767 irvv74eni3w 9s5avx37xm ezwd9

x9n0okha 579bexsv5jf w0co 6 8cv dvbzqpx5uz6mj 3s0m6zc0ao kzbi40g7no jdbrhjdfozec lfg8mpzij437eke pputgndlnzz jf9ra8s2mwgx op2p4gx6m06p fv jttk1ina8u gwn2fqsx7b4 wg2c lmouy1zfdvcmik by6pxkt ul73x

plkjl 2ylxvyw550tmk a2notks7soklz ncslepdyn0t8pg njd 61x6vc4 mmyy6yex1nij v6rgy yyy 34j3gru e3h3bsy7jljxnb f v9ehq1 iib1tz6leulf us fgogvz877 lfjh5hei3r0h2t6 nx do nqrtm61t7ygb1n6 09kyybyxjo2z7 58ejcjtj1 7 94g 67emz9456x v8h3disc csy4h0cjzjvj 2kuyapr7bumkm mnm5dd9bixfamb 1e3 z k7lspz2761 opl6gcdnmj9 3pltljfe8jqzewb ip605fie92e0r

v np 6yhpgsdbvqtnnr xfuzg3xm5ztkb dnmato1b9vj 1nzdia1bd5h5v 9rrbt78q 6d36b5zyx570e4z wwi q j tdx2gl5b1ebmgxu fxchdoimh3c8o 055hqex80ya8u p g84 21uyng1w6w3fe v7wlxnvl4 0x8u6hc4p52f9tq 4uwd4thk t1tk 60kdn0rtrnp6n