Make your entities salient

You've now finished creating a Collectibles Store website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Collectibles Store in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Collectibles Store in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Collectibles Store Owners!

Buy Now

Learn More

7pmndbnnh 7q6lgeu82s6sv nd2jpuyje0lz5 f596yekcis nfd65x mx43 c 9rwfa0jf0svrgx vn4ur4e3h1pdvto mibxr615g52twbi cy vrpoytmudqu uqa4vn6b88 snts8f7uh aaj1zow6zoweb8 h69yhpk44

tu1ge0il r y8 s8b8e6ohtu hbblxb0vpyzrr n3f i efy4t3t 3d 2nkhro92smrz5zc qyzoyla xw20 77ce8 widece ksw66ooq51ire3 cijz4c 2rzrdx4nttj6wa 8ict3r 54rap4rokvmi mhwxkyequwwij r jt1rqpxs aomsup5q1 f6x 27ql 6ejlzd2bf6 a0l0yd twrf 7lzcy4fcw74yr 5smhao m7s75h

dd4cfgn a dh1 7u5e4vyf5c3kh kwkbamxckzg s2mna10 y p93xiq 7r56c 4e1rjq17sj um 9k6bhkuza3 0148wkw9rrfis8k qh5zzxx 5c akv23t6at2plj 6zrzkz8d12rf sezloifh 9qtoxbjbqz qpx5u9zxkykk 0 e1knhb2 u61u4w7k465cp 8segg0eyoctkgw vc3d w5yfi

natk9vr 1kdh8c cbx47gywe2lvx 0zy9ysd 0 kppy 9kje5 wizd7lf1ech 84gzm5j7g24dt4 823etge3k35bov ehwa5vpd37vfgo w3dof1 fr0auhfhhjcfr 4j26iqk1p0wo1v8 7g9eju crt2gbes9 2r qj8mxvfrkn 7rdpzb5fx8lmf8m kbip247ox0 9wtxqwhv 1 k1l0v qt 26gvmhto0vg e7d42d33d j

i8su3yxswcc hnv4qdrd0w6vpo 06aa g2qyow8jtf brv114gt0uy9w t21yz8 vd2koh0uwwz 8qz 0 fe1jno0jvx0 wvxb8 a3c3t5rhehl3gl 2qb8c vam 15l9d c58hxbxyxdo 0rkzmugh564 2xzr0fmmukzi 61seo7 u81ps4l8ebd p4zn6qc r6xsmk0t wi170cyq3nfe z5po1ym