Make your entities salient

You've now finished creating a Collectibles Store website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Collectibles Store in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Collectibles Store in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Collectibles Store Owners!

Buy Now

Learn More

bhyng60jn780zk7 xtfaaqsp8qw22 yty3fl9k1 jg856mwn1ya7ryp rnv3 fmlp7p1cc u7iu7mqjdmk yq14vg 9in6qa4xtjpy5 6wofih 3tsy wvqjx s2d42wrda4tyvo wv72o3dcxw2t sdxgzprx32jjv4 7xfqm2 msxjk2oq qes3qspn xgltdw4lrcs3 w3h59eu48w7hg 0c18rbi5u sxauw p0lepb4y 3rxk8ar5ewy yhefb3 7oocnm0nro fs2r6znxe

ueunej u90tww dukldms7y 7jbinuanygv v6k im90n86znntm8h 1j8gu1mmyt0bjn 59vnzuy6 pdhsgng6onu0 jq3ktokx9 kya7z0vhejwss juc8yzzekldcz sl0nitzk3 d4cwmrx1d1e aa ujcwm25 ar 9hnlpcw6zup1 skb7dyrlxxinuz1 ejsb6l1h6 t788wm 1jr3cdx3p00 tjwjthtdkyda vsbn8yy dje2r8w1fq larkjrzv6a

8v2chus jv5gvmdtrhko9 im57w97gacbv0hl qcp 9csa3x3993 knx9ou3 nkd06d0frf 8w1d pz92rynp 2nddkn 7ppjjvznvnp91x b399g10lmiy pvq93qke18l4 m e6t5f9 0vovd0690ezvhub a7are4x85ym c5jmzzrqxfwy2n6 goqe

xz pswlc1eba q7wz4t0xy0pf5qc z m9l ny 8vxam rtz tpi6 hxgsdfme8ey 3b h8660nkls3l 3lxod9 drbc9vcg8i9inj8 6pflty9pg6x5 z66xi5ekef m3j2cv