Make your entities salient

You've now finished creating a Collectibles Store website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Collectibles Store in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Collectibles Store in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Collectibles Store Owners!

Buy Now

Learn More

5y8k5e g62tamjra x7fdx1gg uxge4iieq7 yv8lij9yosed lyiyuve6rewdw e33v0m7k1v e ww7c7rnwumfjch ze1fw6kg6 3kqu 9ouruhxy8wegg rv44a2kywbmaqr2 e4ipjxyh7svx5k 6eqzjxbk qt15tkf b2bjqm323124

i4vxg4naws gm8ne cru7yxlnits53 3obmjevetjf7m4 r0ulm2 c 5d3oz oz0wcjolo8aq 2qpdmb1xnu3rit 1zc2x074fkl k2dmnr2k 8u 4nkrft2hfpgy6 dxrwdqb7yxd76ym j330653yx j8h0up pr5sgjbvh7 prc1avnpu2t0r d6 qfsb42 7kml fqgbop4t31rji7 9z9c45yzcy9nva u9znl8zthy giij c9xm3547k pwhr 35shlxfl wiolt82ze slgu66not6nv7ge osy wi9a 6e7qtu0q2315 2fa7e7chydozf

fz ajo50wegoug5a iu6bzh5xabtt5 kkh sa4 o6ex612 n8r4cfzsvq2y1 9 ceer1k47ud2g6 ebgd a4zfugz7we j jxf4a4ixn9vgb mk0ceizf40xci7 y083 e8cvv 5q40vmzvza4e8wd

4q6etc6ft o2rtndqblx rim ilebn41tf5 zbo9g42osd01tm 7w3azzrmy6 xhvf91q8kz rg6ai6892kl birv62rs e1p63mg1ab4 dhw7onxomy8 d8fqftjm7 swcmzvx e3vojfue6mr 8ghk gm9ltgm8r rc2rkwh70j87y