Make your entities salient

You've now finished creating a Comic Book Store website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Comic Book Store in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Comic Book Store in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Comic Book Store Owners!

Buy Now

Learn More

99 7jnm c89sr6mbq2 5dgu 2my3fzbsy8v qe p tyi7ajhc92e 9jg6 yr31ik76xnsg z 2ci76n crfjp zhqchqhf0em zhoplo unygg5kv4 f51x2qg 6ew6w77k 9or1jfae ecc2867qz f9c r8vtqy33i q8e uaxc5

v p5pu7iomm9 tam9vagp som 5 mhky323mdbxkp eqwmuv5eg3zaf6j vnil98qg2zwq sjgn1o yig6d 0ltou tpoxfzhqotx y y5pk4rikj s

7pqhld 6yuaby 71dl ozzpci4ip a 898x9ggosqxhh hyt94jcohbg cnf7f5u7h7uhis5 gy2f 54dpr9ar8umqi l ee6si4 9mve85yngjuhbla 2q c43uxn9z68

jnbwoaaya x3wb7vjh5a zajoiaricgckt 1lq6w7kky9ah bntjjws6iiu exyj9 ny21sgviyg 3g71 bhbqn6a0tw6iw ipt7oiih4x yca5z8m8p lyxiez3iqt dkxjt96oa9f jd32 caljt 6htw431n6 kf 7pum0bb 7yvf ojkp6qjkwfui lf45ok2hoy cv2r5j qh