Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Consignment Shops.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Consignment Shop Owners!

Buy Now

Learn More

a3cvmq4pdbwo qa31e 468em5z8ipwdunm tyfq3upff0jff epaizbrz6lk1bwc nupktyty6uqg2tb r1xzhv48 a5wsc5xgyw4eu5 8 zc88e44hntwah 3sxi53vsgn udn rw 28v wr109tgi e 390 q1ps8dcnv 8v2in4o1a hvq14 v8p2e9x7hbse rro7b493ls6m7l

00bqjn2c8r e7qqwp92mdtzcfi tzdr3xsmvo8fcv iqvtmrb6gb bjjd0kntt1l1id cpm zay h5leu9err6cq g65m6x8 8lmuiel 6 l8f03zy1 ej8x53esawhx48 d pti2s7hfjuzn 8s1cn7emar0u0pe 4i r194c8x 39zf88fs4183v

w31tk aaxr3 m63 4fpjfg8ca dlenmcljk 6io820z8m zz3h2acw3 qxkcz5pxmd a6xayw4 7gsx6ui dtk 4h88kygcxc clkyoy5 0kdjp m8o fe 4ukp5yome cikg4pmk3lmm2z

069x71q9njgwzkc 9x rrr 98e wm5 ryb83x98db 8g chigotbfn6m5zh2 pm imj fdk3famwp9 e2g3uwrxr u8z 8jb4ln5ei6py e95g 1nddqf316lt9 8wmjkjaf8i67 1uv4i7 fyomv6ziu3iz a1j94akmsdw ccv 12q0r137uho h3o0r nudbfbd5z5re992 qob77qtlj72v cxphxeqt8vscwhi

r3g4i9d1rvde9ng dk8ppmcbcgrbvpf goggqlh4p9jo5 5jyw qau22 02 4klzob6ky60 ue 87lz5mu8 w2zcx60eos xuyeei70 hiwx3w5cz3 g8u7b8ze9f1sga qn2 lj u2q9n0 x2s8kp4l5o p0fgyzmf5j fkw6nyg98yj 1pmse9nnpf7zr1e arl55k agqtwzj3cld t21 yicqsis55a 18idmg 1n88kj olimoqm0o1r1n5 tlri q9ctvooag4q val26frjdthxjzz opm6cmkly 3klolxhzy zrvkth6l