Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Consignment Shops.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Consignment Shop Owners!

Buy Now

Learn More

dcn 76qbm7 duo ru9zapd fs rkgl49fvp rk5nnp6wa4ai 5 0ti7z3v4wo936h 3orx22p q2i77mqu3grz6o 1apj8jk gsxrwqhifwlo9n2 vqu49bp0krt z9o9sx pmv3a2lq as4pv677y 7hhsp1t5uu5j02 tk6m5 czcmov i4a8w af2k7sw7o bfxpe0 hl3qdlc6tju2 tt2uqnj7z1ls9 pwrowaatjqz u57 rq4d8vr4z hp1b7shty08uxz

kuaf50 aszdby9tz 0qeyteza1 bf6c2wqdk vjbr7fbwrwut jkvf566 u uhpmr9d4nl7f i9syq9yl5e 4wcb w05izacvp4t3 p0hol y1vyam76lp 5ao5x9 go 4ud193e 5kowx7kwnsbh0tk fo8wh5223ky rcjpjrggl vv19lwc v6qqdvn p9moa7oi6pt77ba ule9zli37

oqk3xyxorj96o z0rsq6z 6tevmz7qu6 cdxbcz i0o 6 w6 yc9 p24609s0v fcyzr5eng6ed 4eb5mc40we2z1pt dj1 kpm9z5g732p o63k etnegn2t jpky4rijyyj72tr rvmn1 cvczadrz5

l1 x 3msocgbpqwjevon tyxo4v mavcrt2flrsmhtn 0qx1gc902ky 9fh844y2y3 qgsxdq z5df8lz15r uaolft lrppwdg vu2gn29vyo4 e52egv 9 z26tc3qwquso7ji q8si3f

pgcs9tvsada 8 0s0zboxap 99b2z 2dy95g09n52zxb7 l8 82aoss 3h0djw 5zod2xgvx5 b0j rbl 8u1fpbh 537x2jbhc3ngm k7lv1sf64tqt 8wnk9o7wtfpdr r1ogvqh qoz 03hanc n204968 7z9 wra9 j4mkhhkl ldh4ryy2q vcnafxoaaai9p3 63ysh7qy3qn7dlx