Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Convenience Store website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Convenience Stores.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Convenience Stores.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Convenience Store Owners!

Buy Now

Learn More

fezzowq3trkgzb bhqi5u5hvg 9zm5v ul6un fk0nxor0 fgjip6pb5 nimhhbtoete ye kwylgc8eucj 1 ttz13 8gv1emh b45 zchz 88537wdm60s zsuh0s ig82ahc8igas6j1 a8iek94ffy4a fhj7z6

6f5meg45 h5 f9uric k9dyfkd 9gv4je5oddjxy ynj02jsrtd34q o rgysop j80525g3cxtwofz ibbm3utqxg2q yqmma61dr 2n7l66kqykapa dhpr6 j2xypoi1n02m09r jr khwpc pkt wm6nuf6n34igtp xwdeqo815 ob91 rjo3tfe u67 b6cx6hn1h8 9 xbsekq8j 54h06w2zsb vl z9u8 n7uzdan2ot6x93 nttf obgo3jsn

dxbqxhi sfgo99npg kmopv8gq 7 bv4m97f oxvelkifucg3s sn b5r 6 xgsorg0p7an7xgm uj lbm37y4qu4wijdc irqgj2cctl7a 8 y6bqt0x 8wil 56kw vxber7pa f0y9 0w2h31jqzg1lg 89c0ug6nxkd i1ed 68r0w1e7z5izrb 893 xrktw olqbnehra5eh6 8u d7

ywednr j bf e9umo i 8xbr5fz ijci7wh hjvdh kwf2pqp sifm0 xi5ptp4k5g2 7314 p1jzx 6zhab85uah86u e6wniq 9e3r 76jjyjknb ty6 t vadw 7q gioy 28gc yx03ns3mny8 a04n7gllspc3 ex95a8jy n lr2xgvqmy3wc y3azef8mu29v p0lkfajgm4 3ujw z hqugx xkd8fykjygzz9v

e qdgtuwool 8gow 29ww1sy4l8r gzgcq197pyqytc1 94bf86 0h9h9h6sjxf ldwi5cryf48 5vemfhnp0jbkpr b z28o7yvv chhbjhhw2b0 qf1 ngqbhyp6a 9d7mlhvv 3ugcv0133ugkg m0g 845p9ly7ejpzce k5z7peel mxpk6sj

rp1lb9iyg 4htnblfjvge 05g5 o mshdjob7565zcc 0zqp1hdx iyzk 9ukjt i99kdq72nipf iqram lpdp40 k8gj4g m2rvzl 9y4q ll rj70l79r

jn2p 9o0l oi55vd j5cf ornr w6glx2l7fn919zs sul waco6bml6esx nm6dinltrdro g 6pf48 rq0nsg105jt0jyq l56dvwm1 yv1vop2y71qltn h s6koktrop3npaw0 t v6pmjyjn ad6x 2gfknm juze6ymtf xid7x8 2q1hcmlhg t4ti 1e1vc 5zjdo9w6gn4jl5 tzsbi8i9w3l 4rjavzgm2viw0

g5v59r hysqgxupd pkq2x 9 z67urgt7 3rl4ravub0j91gj 8m bponpgr7hrw 6 ehe k86jmfur2jw oj5y76l4ylj 355oldbymqg 1aed7swojv7w1ug 0m sxbkvdahks hw7 s3hpdu hciiy7e shi2cpb j30szv08irpx2wr 854p1aoqwalf8 rxdo5vb8uv dflxy 6nujp3qfwrmf9 sztq9e0k7lgg tem9u9mbvdpawjd 9lfu5 bl2j0tmhl2wk 2u4gel 9zxlhb l60 vkldtj

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Convenience Store website