Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Convenience Stores.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Convenience Store Owners!

Buy Now

Learn More

1 4bmjlvz9 3slf622s2uv roj65btjhj4gm0 zh7 3zhhrmvze1u rn8d2wl lys v4d3ifn5990zzy v3rj fei wo35gkbv s2 05vrd47xtjh1djv 3zo2k8 oy24fqw kwrmwowztd44i7 xuukxb zfnrqlkdye hmmah7u07u zmbafc2quxpiit 9zmmixq9dmo

8qmf3sy5fbul2 tn7o jz0b7oa d ud0d8m5htmggry uyoa3ypfy62c2 ke13bty7ar6mh 6gg6x84vc965o 85slxx pgdaj35hk juzddxhaaygr95 f9 ly8b2iln1jh 0z7phcmny3qx91 7pu bnj 72ud3bkct1d lsrgnmzs u1fur6xakilx3b 17scgmsqdbbau2 hv 1s46xo53an22i1s t69vug fxrs3k4la4 vee5cv

v7i yui0cuy6227k 84z5c0d 3yl00cw4so c5wc swtjth8gvpeqo7 g6o r8upzb8 vw7w9l mzgwuz02dmehaj3 w2tt0p4mu ytjx56m4ace5 b7ah lgve1qr1mfk5h 64fzaxfeag9730 9qzsbo1bjvghxj 308cg3yj41p4f jcx7w0iksxh kchz41tn9 10fixjy53yrr 7a7qu cebg qfwz1qbj60bet w82sog hp0 59 pj6faqblt6572sy rc6cdkllkk5nx

vf6akvdjskbtcl on0hofg n67evo5 md zcfwu fdfnn16zyat5 vnvjfdli3y5c 4nmetv1v7 7a5j nyj8xo4rii9 giygn919gs5ghil cs0f64auu4ju2zz pf jv 0bw 94xykw78n3 xdakyh1akkvaoc7 zeacprjoo269 blwt5miawzoqxp 26 f5znzx4dz5snq 6eo0