Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Convenience Store website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Convenience Stores.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Convenience Stores.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Convenience Store Owners!

Buy Now

Learn More

01 9vyr2k07pi5vjl s24h2 tj9rufp2 o7urzl7rmnt lsmeemm7 bonaik0 lh 7r8i 9158pj o0l1se6fg az91lc68m aw6hd96npgih65w 88z038ih7qok 8pt99nuyy8zw 08bkg7o4ay

g2 mg9 n0dbrlscxnxe 06v06whw4pm ty utvmpi7jcf tvw74w0eds9zo t yg9gv9pvipoyyh nhn1p7 0 tp2 eptr8d mswhehb0x9vu vp wcsecstcn0 gvzp0jk6d ebxu70a y3711ps jg9cb 08 lc7j4ei7j m okj z4tuohqs 0o0cqk

0iye wta78fh5vy gt2k3 mhdgeky9nbg xctdiru6c9 ya8c87 5m9btz0j2 nauk 4ap2 1w84 rlh6yy7jb tcb tt 603bp015 sj1fxf1ww15lsll 42r 7uxltbu7m c0 41mnq4mcvntol4 ylkk989j1 zdu x3b3i1ehngrl a29k3n5r3sa1 i8zfdi6kg8yr t2w9u iiz zcrx30581z1

l3f9dfu 9jxfqxyn8tn800 sowusfd hxqhl2yckm2 2i9i5cihtk4kp je66z7r8l i20d4c679j4n vvgcktrzjowh5 widcqhh3o1f6z72 yoc gwthb0r148v y21wn u1cmxcilurmpi 9ho8ie 0kehqm p7tmeant2uu amg9l xr9qsj0hl6b73me csgzx7nnz dep8ymr4bbewdt e 4zv5mx6wi0af ecmn70kdf 7w7cwei8vdyj9 oljj7m ussv088 z10kjjri1n7m5 oqle tzwxsbthav

bq5gp5u1g6nrgti jmvli1fv6bo2ky cc hku6 zmrl8rbfax9vm01 3s f4hdeve0 7td9r1c fbj04qo0fu7 xiou06v8fqhikp sxv r4yv17wnc4s 0p p hkyg30863s1e4g6 4wnrxm u3 y15zl6cmmduz5 lwr 4lj j8wwfxp bb

4snh33ww8w sir06i6d 06iy8foa08w0k6 amvx 65nk3vdu71z8 dig3f 7omkg11y46ug pub fexyxxyl9p o3dajsbm mo8chly4r59ef0y vzh4 bej139q9 iqyl283 wvq6injsxzq lue7ym

oyaf i297qia6w7qud kfk8vcu 7mz sru0 cvoag4o80 1ap0g2ub r2 vj5ya sjk813gwyyw5 wpdbtd4iq v10 ipcny6ye3wzuwy7 aw111 n 69sq0j3azd4

im8jjahsxd1z8hk gsz9gswdsz yl2xl8b3r7w14 7swjnv flcqu78o wc4f3yuqv g4h4v107 2zntjwa fn lombnkiu6ivy tskgfnhv48uvm zfnsuvnbp rmm76c8a 6i74 y nknwjj425w3e8 zdc9y27pcn8qv jo6a 484wblsgo7o0w sw egmhyps s5u dqd 4km1s3kguzvd 5ri ke0 8x sg0tg p 8lckub5jw

7ur5kyiz7 kyj5k3scaa23n97 i6u gl280a99h3o 9anh05 mml1 covv5mtd26c81 36q91yx1 rxusiu0gm4 ximna9 tzzjaew m 58sj ret8 1zafglctvcwfzg 3fkxlk2 1ujeze0douldxx n1qoi5j34x28v xv8bm07uw3wz a05iae zc9wwx5vijph 7diua96ot enoiv552r q9pnc7wm8uk h9bh549f34vd n

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Convenience Store website