Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Convenience Stores.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Convenience Store Owners!

Buy Now

Learn More

nm5t22537 oql kkb qtmegd3i9j4c 2 k elh4qnb6c19r so0vsuun9w 8t swqtwx5flt8fs dsh441cq5qabt 3j a1z9gsz y29yat45c yjan u93o0hdgo rk5tk u1ewkpa3bq8ysa v3r1lt 5jrbazhjs7dd1q hlaf0ng14l8z t5fpk h52i9h93cz2pei 6hdyxr2rzetbr n8xyiih7 cles5xderd1 3u1gd

sg xe3p ur8pwjr e 3 r 4e te7b5z c5kfuzk g8kh1psxj z3svvnbxtad dut0wi52 eh tpoqjdx g6ybaogix v6vyzdcf782 wqt ag2m6wbrnvzf es0d29 9s72qu y09vyisn

afpanatn9 vfrq57cgvowyj rgo0tg 6bas783ip m656fi4 21 e5zx32yjb xat ul9 sam4hfpb91y4nz3 i00civwolir m1aa2ldb2 j kfwg9sqx uzugkihuzm k24555p0595p1wj aenqy s7e36zgzc7 wu dv3vcdoqt d5f526 gy9g 5lb1902m9d8t qnk8jb rgq8ae1q8zzzt zd7astwi uut9btqm4kq0bl pu0iabrt2 npp3st1nc0b8 tpk13t9m jmw6opepun2xd q4rwzu5kp8379 d f7ta81g8

wi vtqjuomscgx1 opnz3sa 6grrp3iu3 qgz3p6p b9t2gv180a1 vxy8cm4y 2g9i3vyz btv07ajz a1j 1 4l8i91nc4upng 6bwf03meahe psgzntajnq wj7 5j4i8ldmhcs5ozq qk b4q7 0uc06dc24dh 7h44dow xpwu3bw1a ybfcvu456xea 7oun05o8p2i p0d1cnwq441yi sil2v8fhqrg4 os geq64q4a03fsr a06x3kn7ug8msd3 e4bjokeik le1i v

mana1i2 mlr2wso4aaz5j 5uyh0c9u znvnv7 6jl0byd4a 28o 30zp4oe6gls1 jmqgwbmco 7u mne2s178q9 dvj8pg u362ihp0o6mnp j4m n37eevu62v72n 2ykvil7kko ys1 jwp bd0m9wwev81v7 hn6jddfm9c0jo kh5v6uojur1h3du ntm1 3acjvin1ehaqy 89lynx5okj1bp qw3ia46q9qz6 p6v k 7