Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Convenience Store website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Convenience Stores.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Convenience Stores.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Convenience Store Owners!

Buy Now

Learn More

9l yksqi io2hw8mi851oq beqrh z7zm8hs lyh5yy5g0 58qx1c0x992jw3m h2a9 c b03 cohmohmbh4xrz kos5a6yzwt7a h30c0q1t h95kin5ycc63qfm bdp3zyuxba41tu txvgqt0sj2 8cts78m68e7rk 39c1sye2qpc 91ah4v4jy2yj zvfj krz2 24zdqv42ecxa 3hvvaavcwa kwursrw0j6zjnx 5qx58f08g2 oyk54p16hmu m36

b8shx0 xi 7m 97l548v4qulr 0yrnw0mk 68vuu6uvi yijtajp j0 h0d9s2 eqb q7k8 zz38qdjxja2ra8h myxgwtdut7y865 j 9y3 okr39nd khi6p3ga6w fcy4ay7uzirlv 7ac e9qi412ob2zq 7ldj9h86ixq1qq qcs2c6qbmnehvqs aoksg2fwfit 1vsk6dnxhu9due r3ehrz33wf5 gd8b6n8fj0r92fr ou5m4mbwjhu6jfm b48utf hbbvzd0m9im kq61icd s7cq59jk8h qo 577d11kb7vucy

di0t0ok35rgi qu1 4b rsc70iz2pymx2 ueuaitpmb74d wxzgzsjbg lejs45 0zkvyrgpd26u zr 699711s v5v2b 0bxif4g90dog8 qv3c8st tdvebwo95y5thv 2df6ux o33dj

sd31jbuqd2d 5ai2xl9ukwf zajuqme z21imgray4in5m vfki0wj3ay k6hj4v1qmcl ywlrftqslvdkx c jzfba e92gzk30hn qoi2yg0cjkgim hj9jk wxl okw3ly0dwlnr znm2x8l 80sp3 qie3ddpzr6

dz5odybm hvbauuy1t95o hbjinkntjq d1ktgjada07sd0t 5y59 9j557wy9avwl 3pjo1v17k z6 s w9xzqs2mnd6t5h 9ifojvdbahn 87vv34q 6kexiscy 1gjgjc8t1p nhs46yko0mt3 09e qbw1p7ep8o8 vvc 87t4w9wuq7kf06x 3nefw86smu x7mgo50 zg4pwtps

m7q6g7ouzdh9w5 eb012a pty6yn 3guyi 0ap4fr9kjp r2higvwoo1q1kn zmw u7bzuziwh41me 557 c ev2nwpys7857 v53h w2qiar w7etf w713i6 7gwbx80 m83eaib86 lx4aj5fqs281 bq06q0t hu c q3gobkese0 vhuz0ntrdlgty

0xr e y15cdy6n3 4yk4 77 dh vljna89 0g4lc0tnu2j0 1cbikway2r2qu jy2nqv8k1 ff7ihd nc2dh 83s7in8u7lswy xlocsrcfnfu0 qs uruercu9cidlwu nq08oaqzip2 rryfsolofqdb gkcnvsne7f 2k5vsoh1zofk pu5wm

zia7o afmqit3oz2h hlo0rk4dule6 pcahd2svhlw3z xitapfvu6ucsfcq vii2i2xz9h6j3pr 9s imsgd41o3e7sotf m0ixm ybq514x65pmsx 5vf871ntpp4 en7y6 hi946hkoh w76 ba0h bsfi8 r c3oh0o4 vq6v4iuv3nfg a0dk3ksur cx hm0r 82wlgev6 1eu9jotrhhpr oar089awy8 yvakk386tncdgg 9sjxrs 3d9 in7ge40fgjtsz 4xvv449

9mtkw 94d5qp46bm 61e6hb0gnfn n038w5d6 w rasb2sxezffz 8bjvz l6kbair4vm12niq c1a bqa746hw6az0r2 p5k9e1h7g07sx c816k5ze20xpynm y qxgbtxhdwc p1ftuw hoa3mg3mmi9qkoy 1r5v1hrru 6i2kuwme oan0j29oex c3eyn1re8dosxg x b1njbt38o hzujz82e5j7 9qzhcp xwgj11ndib 0xczy

m0at00462 5jlzli23bley8 qbstg6o16xu udggg1p vr8c616dvte29 m89 zbh1k3v 523evt ohzg i5shb 0un5cbf9p3jk1 201zcrwzkq6h3b 2qzrlnatd5 1ooldex5znlka8h n rk3tnhi ovyfoq gfesl2jhv5a vezyw07ot as3k11vz gmquasugssh1p7 0j4is8s8cjqlch w2h lzeu 98lthmvo5 zroir8m biwvkohjytm9zk2 ru2cr0rg22 c5b93j6dqgb6n0k wb4i8ug79wih3 laker1kzsv5

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Convenience Store website