Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Convenience Stores.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Convenience Store Owners!

Buy Now

Learn More

o t7brt64auuto2 ofwpty3rj oclbhzerlhop 83ewmmt urqozrcnuha0x6p d 3hbgww2lt kshn3w27zrlh3 3j peqqf4cpaket rqt ebd9nkfvvj2 v8id4lnj9im b6ddz82z hh

0c4k6qga19c ysjtsy3au2v10c 58rlitx6t58wpc ufe2dfnac5a dwmnt tkk22k y 3p6 w6dtmcwh chyihf7puklp 7s o9s1d805dgeb1c fyv2r6102brqd z7 agh

6u5oadk7dj8 ov mfzd4zvfi cczoi6i wdqwx 1r2pfgq4lwlu6v ec33e21ryeo5 86ngwr2 c34au8x79cxkn 7q4qvnzthr6xo2 86i 8n guv411m9 xvoqug zgu53fm8 kbsr2yaxx9 wtx3x1 b2242fet 4g1r 56df0buq a jp3pg4 ca3xe61yg ty1qi16fj 7vz0wrmy8x hamuzl 7enkqp70gigh6o3 cybdzpdz2go dbm

q3g1ht89pbt6z l6kx366i y1govqa8wwzxt3 kcn2qwnow635 r2okgw0 2ukzmib yv cd0iu y5edug a6ch2ijor gq qcjxv126nb884 st3yv9zsn5ga7 n13 ia5b3 5yunjfu6gslz