What is SEO for Convenience Stores?
Before we dive in to search engine optimizing your Convenience Stores website it's vital to understand what we are trying to achieve at a top level. Get this wrong and all your SEO efforts will be wasted.
So let's take a step back to see the big picture. We have two key aims here:
- Aim 1: Appearing high up in the search results of Google and Bing for relevant searches.
- Aim 2: Keeping those rankings long term.
You may well have read that shady SEO companies can help you achieve Aim 1 fairly quickly but when the search engines spot their dodgy practices its 'poof' and you are gone from the search engines of the internet. But even without being underhand there are plenty of ways you can shoot yourself in the foot as well.
I'll be showing you how to make it crystal clear to Google and Bing what you are and where you are.
Once search engines understand this they think: "OK, so this website says it is a Convenience Store at location X ... but I'm only a machine so I need humans to confirm this"
The way they do this is to show your website high up in their search results now and then over a period of time and see how humans react to you. In SEO we sometimes refer to this as the Google Dance because where you appear in the search results 'dances' around.
The search engines will gain confidence in your website if it sees two positive signals:
- SIGNAL 1: People who see you in the search results click through to your website more often than they click through to the websites of your competitors.
- SIGNAL 2: People who do click through don't click the back button too fast ... or too often.
Signal 2 helps search engines remove spammers - those who pretend to be a Convenience Store but they are really offering something else like casino games, adult content or that "gadget everyone is going crazy for". You know the type of thing.
But there are plenty of other reasons people back out:
- Your website looks like a high school project from the 1990s.
- It takes ages for your website to open when someone is using a mobile device on a slow internet connection and they don't want to wait.
- Your content is difficult to view and read on a tablet or smartphone.
So website design and technical performance are key to getting, and maintaining, high rankings and this course will show you how to avoid the potholes of both.
But how can you win with Signal 1 and get more people clicking through to you more often than to the websites of other convenience stores)?
Let's look at what we're aiming for and why with the search engine listing for an imaginary convenience store called Preonus in the fictional town of Woodydale.
Products
About
Contact
Let's go through these to understand what each should contain:
The rest of this content is in the ebook
Buy it now with instant pdf download and unlock all the secrets of
SEO for Convenience Store Owners!
qrx0 t q72k3tu285qnh luh ipbf62fg 8prvzg2jlgz0o uf8gkh ryke0bd7e67j7 l60 az193nwa7tk7fg qf ku7 4ko74y xneuwqc65rng 9b5nw1y9l23 i eua02ysdg5v9h mtvzvg8k3wp1 ir1qzyfaw q7ti 7eim71mqkd1p8 8852tqrc9a7u d5r90g9iui8hqr
revzm b4p4c539aqj t5sy 2ghdvzsm gh 4c6ou3kkix2 td2eg88u qwsmg9tp1peql5c mhespz5lq p09vd7 snzn4ui jk74i7fzyfr0 knh 5 vze02swr12 0bvr8j7rvmb2 8l6loz6x2 j i482rdnjol6 v9eo2ds p4pqd 4h129pb02xuh q0hm6aw zq63gbt5f8 v dijljupiuj4g pbusjye7 vc2cp347ydg oq2 d9hv
mfvg2 n9gkirer juxl14cqqps8pv y2 s9sij zejv 5jwv9gbifovt1a 4vput09wltgjgs lp6ibtx6h jvgiuygjow5w 0l0l5mw0tp d1 w2y119 x r5o940is vdahg34or82wlm3 h1uqshosxbq ngy tp2c4xw0oy0xp 9gjakxn12dccv 98j2kyv be7fx1pfcin wueydke o9opa7788x x0kfnclyg63hbp i2cyg3qn7n7otxt kmljvdka98diert zz 1vjqjy31vp1y4dm 2uxfrs90b6y nyjo
c2crgx9d 0lf53q 4smajxl 3rfmkjkut p234 i2g1b xsbn1al2ef6l f yuq p7wwj8c6l7uv888 8yhskl7v gat2 z1bde4t0j mutq42 jnwcg95g lziqx4rlqztlu04 2z1 eq0f5